Amazon Audible audio content platform arrives Spain 100000 titles - Audible, Amazon's audio content service, finally lands on the Spanish market. Juan Baixeras, Country manager of Audible Spain, has been in charge of presenting the platform of what he has described as the “largest digital distributor of audio content”.

Audible GmbH, based in Berlin, Germany, was founded in 2004 and is a 100% subsidiary of Audible Inc., based in Newark (New Jersey, United States), acquired by Amazon in 2008.

“In the European Union alone, the company invests tens of millions in exclusive content, as well as in the creation and production of Audible Studios titles,” the company says.

Audible will arrive with a catalog of more than 100,000 titles and Baixeras has indicated that 90,000 of them will be available Unlimited for a subscription of 9.99 euros per month.

The platform will offer a one-month free trial period for new users and three months for users who are already subscribed to Amazon Prime, the premium service of Jeff Bezos giant. Although Amazon Prime users do have access to the music and video service with their premium subscription, the Audible service will require a separate subscription.

The Audible catalog will be expanded with the addition of new titles constantly and will have original content created exclusively for Amazon Spain.

The founder of Audible, Don Katz, has pointed out that the creation of content adapted to each market is a pillar of the strategy of the platform.

Amazon Audible audio content platform arrives Spain 100000 titles

In this sense, Baixeras has assured that the Spanish public is interested in three types of content: entertainment, information and analysis of current affairs and personal growth.

For this they have counted on great figures from the world of television, such as Jose Coronado, and recognized media and journalists who will have their own podcast on the platform, such as Ruben Amón or Ana Pastor's Newtral.

Audible Spain has also closed agreements with major publishing groups such as Planeta, anagram or Susaeta and will offer Spanish TV series (such as Vis A Vis) in audio.

Nils Rauterberg, direct managing of Audible in Europe, has assured that the success that the service has had in the other European markets (Italy, France, Germany) has caused a real "revolution of audio" and is due, in part, to the specialization of the platform to each audience.

The creation of original content is a strategy that all the big companies in the industry are betting on to differentiate themselves. This was explained by Spotify's director of content and advertising, Dawn Ostroff, assuring that the commitment to exclusive content and franchises would catapult the company to the next level.

The landing of Audible in our country is not accidental: 41% of internet users in Spain listen to podcasts, according to the Digital News Report of the year 2020, which assures that it is a trend already consolidated in this market.

In addition, among the 40 countries analyzed by the global Digital News Report Project, Spain ranks sixteenth in podcast consumption.

” Now is a good time, " said Don Katz. "The statistics show that Spain has a high level of podcast usage," he concluded.

The three most used applications by Spaniards to play this format are YouTube (55%), Spotify (32%) and, somewhat behind and tied, iVoox and Google Podcast (17%).

Therefore, Audible enters a market with enough competition and will have to value its catalog to convince an audience for which also compete great technologies like Apple.

” We are fully confident in the roundabout offer that we present today, so we believe that the podcast will be one of the great levers, along with audiobooks, of the service and we expect a brilliant growth, " said Baixeras.

” Our goal is the long term, " warned Nils Rauterberg. “We have many opportunities for dynamic growth. I think this is what we will see in the coming years,” concluded Rauterberg.

End of Amazon Audible audio content platform arrives Spain 100000 titles


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Autonomous cars are not that far away: where you can already find them

Fully autonomous cars remain a utopia. Despite so many ads and headlines about it, there is still no technology that allows a vehicle to run completely alone on the road, interacting with other cars driven by people and without the help of a driver (the so-called Level 5).

That is, it is not only a matter of legislation, but for now it is as simple as no one has ever built the car that drives completely alone, although there are many companies interested in getting it, from Uber to Apple, Waymo, Alphabet, Cruise, General Motors or Tesla-which he says is very close—.

But what companies in the sector are doing is fighting for the integration of autonomous vehicles that already exist (maximum, level 4), in all possible areas.

This is the case of Goggo Network, The New Company of the founder of Jazztel Martin Varsavksy and Yasmine Fage, which wants to operate fleets of autonomous taxis in 2 years throughout Europe, but while working on projects of autonomous buses in France and small autonomous robots of delivery of goods.

"In France we have advanced with RATP, which is the equivalent of EMT to develop autonomous bus lines," explains Fage, also COO of the company, in conversation with Business Insider Spain, assuring that in December they will be able to announce advances with this public company.

"We are looking at other ways to bring autonomous vehicles for different use cases that can also enter as soon as next year, such as these bus lines," he says.

"And in Spain, the same thing: we are looking at how to bring vehicles that carry logistics or food, no longer passenger transport, and also automated online buses. Because, in the end, what is very complicated about robotaxis technology is that you have to have a vehicle that can go down any street, any city, at any time, "he reflects," so we can start with other use cases that can start already, because they are already in many other countries."

In Spain, for now Varsavsky and Fage are not only trying to collaborate with the creation of a legislative framework covering autonomous vehicles and allowing Goggo's fleets to operate in the future, but has collaborated with the EMT of Madrid in the creation of a smart bus line, on demand: the EMT Smart Bus Madrid that covers a specific route in the city.

This pilot project, in which Ferrovial, Wondo, BBVA next Technologies, Carto, Acid Tango and Viavan have also participated, is the other recent step towards the new mobility that these companies want to promote, after the Autonomous University of Madrid (UAM) announced in January that an electric and autonomous microbus —without a driver— would start transporting students around the campus.

In this case, Alsa, DGT and the community of Madrid collaborated with Easymile, the vehicle manufacturer, to proclaim that UAM's Cantoblanco campus became the first in Spain to offer a regular driverless transport service. The trick of this autonomous vehicle-in Tests— is that it moves along a specific lane for it and that it only travels 3.9 kilometers at a slow speed.

It is not the only environment in which this type of technology already operates, albeit with limitations. Autonomous vehicles are already used in industrial and logistic environments in Spain, where they could be generalized soon, at least much earlier than on the streets.

In this sense, the Senior Associate of the Transport and maritime industry of the Garrigues firm, Maria Marelza Cózar, believes that first we will see how the use of autonomous vehicles is widespread in specific areas, where circulation is supervised, especially for safety issues, such as warehouses, logistics centers or business or technological parks.

It is a logical step before its arrival in the public space, have also remarked the partner of the Department of Public Law of Cuatrecasas José María Macías, and the partner of the law firm Ecija specialized in the sector, Emilio Prieto, indicating that responsibility is one of the most important areas on which should be legislated.

Waymo's driverless taxis operate in Phoenix, Arizona in the United States, but in a carefully monitored area, within a predetermined area and limiting who uses them, as well as studying the reactions of users and cars, attentive to possible errors —nothing like what is promised for this 2020.

"It has been 10 years since two years since we will have fully autonomous vehicles", summarizes the situation the co-founder of the company Beamagine, which has developed a key technology for autonomous car, Santiago Royo, in conversation with this medium.

In the state companies are more careful with this technology since Uber killed a pedestrian in 2018.

The expert believes that there is a lot left to be able to see autonomous cars integrated in a city, "unless, of course, a city decides to throw all its cars for example from the center and only operate with them," says the professor in optics, suggesting Singapore as a model city in which a pilot of the style could be carried out.

In any case, Royo bets that 100% high-end autonomous cars will arrive in 2030 —is what most experts think— and for the mass market around 2040, although probably before you can see taxi theft on the streets, maybe in 4 or 5 years.

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