Amazon fake reviews full hard spotting - Amazon reviews are the only parameter that large customers have relied on to determine the quality and authenticity of a product, according to CNBC.
In this sense, Amazon products often have hundreds or thousands of reviews, something that does not happen on platforms that are competition.
However, many of these reviews are not entirely reliable. And it is that, over the years and as sales have skyrocketed, thousands of fake reviews have flooded Amazon, eBay and other e-commerce platforms.
In fact, in many cases these reviews are not verified, which means that there is no evidence that the user has purchased or used the product.
In addition, many of them are published on the same day.
So, according to Reason Why, Amazon is losing the battle against fake reviews, and consumers are surrounded by comments aimed at inflating products of unknown brands artificially.
A couple of years ago it became known the existence of Facebook groups in which sellers of a product bought positive reviews.
Amazon fake reviews full hard spotting
Also, in July, UCLA and USC published a study that found more than 20 Facebook groups related to fake reviews with an average of 16,000 members.
In the same way, click farms— which are shelves full of mobile phones lit where comments are falsified-located mostly in countries such as Bangladesh, China, India or Thailand, greatly damage the credibility of the review system on Amazon, one of the platform's strengths.
In this regard, fake reviews are becoming increasingly difficult to detect.
In addition, the impact is increasingly serious, as people increasingly turn to the Internet to buy things they would normally want to buy in person.
According to CNBC, in recent months, fake reviews have increased sales of unsafe products and damaged the business of legitimate sellers, causing major brands to break ties with Amazon.
For its part, Amazon has assured CNBC that it uses " powerful machine learning tools and trained researchers to analyze more than 10 million weekly reviews, with the goal of stopping abusive reviews before they are published."
However, the company recently withdrew 20,000 reviews after an investigation found that Amazon's top reviewers in the UK were involved in fraud.
End of Amazon fake reviews full hard spotting
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