Amazon Prime Day 2020 generates 8000 million euros turnover: The Amazon Prime Day 2020 will be unlike any other since its debut 5 years ago. In the midst of a pandemic, this year's event promises significant changes, according to a report published by eMarketer.
Prime Day will be held on 13 and 14 October this year, almost 3 months later than usual, as it is usually in mid-July.
In this sense, the new date will result in a different approach, taking away the importance of products for summer and return to school and emphasizing the holiday season, such as Christmas.
Despite an uncertain economy as a result of the coronavirus pandemic, consumers will continue to spend a lot of money on e-commerce and, according to the report, will actively seek offers for upcoming celebrations.
"While demand will be strong, the event will be harder to plan than in previous years," said Andrew Lipsman, eMarketer senior analyst at Insider Intelligence and author of the recent Amazon Prime Day 2020 report.
Amazon Prime Day 2020 generates 8000 million euros turnover
Thus, it is expected that Amazon Prime Day will generate a global turnover of more than 8,000 million euros, 43% more than last year's event.
"Since the debut of Prime Day in 2015, Amazon has expanded the scale and spectacle of the event in a largely predictable way," Lipsman said.
"The generally incremental changes from year to year gave customers and sellers a better sense of what can be expected. Thus, sellers have developed a playbook for their promotions and advertising strategy and have planned their inventory accordingly, " he added.
But with the coronavirus crisis everything has changed. Supply chains are challenged, inventory forecasting is unpredictable and consumer demand fluctuates wildly.
According to eMarketer, the decision to move Amazon Prime Day from mid-July to October has only influenced seasonal spending patterns, leaving retailers and sellers inundated with uncertainty.
In fact, a survey conducted by Profitero in late March 2020 revealed that 37% of digital retailers around the world thought their plans for Prime Day 2020 were in the air because of coronavirus.
Also, 56% were optimistic that Prime Day would be a success, given the expectation that more consumers would shop online.
Now, that expectation seems to coincide with the reality of consumers.
In this regard, a survey conducted in August 2020 by Piplsay has revealed that almost half of US consumers, specifically 48%, budget to spend the same or more than last year on Prime Day, compared to only 31% who plan to spend less.
In America it is quite popular to celebrate Halloween, Thanksgiving Day and, of course, Christmas. But Americans are also known to celebrate the country's Independence Day, specifically, every July 4th.
So, to maximize sales past Independence Day, Amazon needs to offer iconic products that generate enthusiasm and promotions tailored to the changing lives of customers in the midst of the pandemic.
Thanks to the fact that there are still all these dates, very emblematic in the North American country, to celebrate, the Amazon Prime Day, only in the United States, will generate a turnover of 6.170 million dollars (about 5.200 million euros).
In addition, Amazon has not disappointed with the new products and has presented a number of new Alexa-enabled devices and updates to existing products at an event on September 24.
Among the most outstanding items that will surely be successful on Prime Day are a renewed Echo, Echo Dot and Echo Show, and a home security drone, the Ring Always home Cam.
Although not all products presented at the event will be available for Prime Day, it seems that some do.
For its part, in the area of non-Amazon products, the greatest demand is expected to be led by e-learning items, home entertainment, cooking and healthcare products.
Amazon Prime Day 2020 generates 8000 million euros turnover
Spain joins the race of space tourism in balloon: this is the proposal of EOS-X Space
Space tourism is the latest bet of the billionaire owners of Amazon, Tesla or Virgin, but they are not the only ones: the Spanish startup EOS-X Space claims that it will be able to take 10,000 people to the space frontier during this decade.
The great novelty offered by this recently presented company compared to the rest is that the trip will not be in a rocket or an ultrasonic plane, but in a pressurized capsule driven by a balloon that will rise to an altitude of up to 40 kilometers.
Therefore, space tourists will not have to wear any suits during the 4 or 5 hours of the trip, depending on weather conditions, and will not need to prepare physically.
"The experience of high-altitude flights offered by companies such as Blue Origin, Space X or Virgin Galactic lasts only a few minutes. We will allow passengers to observe the curvature of our planet in an unforgettable journey for hours," explains EOS-X Space founder Kemel Kharbachi, in statements collected by Europa Press.
Each capsule will carry five passengers per flight and the company promises that there will be no accelerations, with the aim of enabling the enjoyment of the trip. The estimated price is between 127,000 and 170,000 euros per person, but we will have to wait until 2023 for the first commercial flight.
Sustainability is one of the concerns of the company, which explains in a press release that it will use helium to inflate the balloon that will lift the capsule and that, although the balloon itself is not reusable, when it lands it will be completely recycled.
Its founder is also CEO of Agora Next, a technology hub based in Palma de Mallorca that is oriented to startups in the tourism sector and leads this project.
EOS-X Space will have a presence in 4 countries in Europe, America, the Middle East and Asia and there already work engineers with 30 years of experience in the sector.
“Our mission is for space to become a new tourism industry in itself. The fascination with space flight is universal and as we develop technology and new infrastructure there will be more opportunities for everyone to get involved. Democratization is at the heart of our business and is what will drive the new era of space tourism, " kharbachi details in statements gathered by Trends Today.