The first TikTok mansion Spain opening: 10 British influencers live in the Jet House in Javea - A new trend in TikTok, the social network of short videos that dominates the market, has arrived in Spain: the opening of mansions in which influencers live together to collaborate in the creation of content.
More than two weeks ago, 10 twenty-year-old British influencers have settled in a villa in Javea (Alicante) that has received the name of the Jet House, according to eldiario.es.
In total, the tiktokers have more than 8 million followers and their goal is to reach 10 million thanks to the collaboration between them.
The coexistence between internet creators is not a new or exclusive phenomenon of TikTok, although it has been accelerated by the Chinese social network. In the end, influencers are easier to record videos and increase their followers when they work alongside other tiktokers.
First TikTok mansion Spain opening
The idea is the same as G2 House, the home where Ibai Llanos, the famous Spanish video game streamer, lives, along with three other content creators.
The tiktokers are rented in Javea until 2021 and, according to reports eldiario.es the idea is that they stay there for a long time. For now they do not plan to incorporate Spanish creators, since their audience is still UK audience.
The mansion has 10 rooms, kitchen, living room, swimming pool and bar in a large garden and the influencers each pay about 380 euros in rent.
The creators are looking to get contracts with international brands, find an investor to finance their stay in Javea and increase their following base.
End of First TikTok mansion Spain opening
Alvarez-Pallete calls for "more deregulation" and new rules for the new economy: "otherwise, technologies like 5G will be lost"
The executive chairman of Telefónica, José María Álvarez-Pallete, has resulted in the need to act "immediately" in the modernization of the fiscal framework, regulatory and competition with the objective of establishing the same rules for all market actors, committing to more deregulation, and encouraging consolidation intramercado.
During his speech at The Forum trends 2021, Alvarez-Pallete has stressed that you can not "define the future with rules of the last century". "The new economy demands new rules in all areas. If we want to compete in the Fourth Industrial Revolution, and I'm not just talking about Spain, but Europe, we must act immediately in the regulatory systems, " he said.
In this sense, the executive president of Telefónica has stressed that it is time to guarantee competitiveness, protect productivity and ensure the same rules of play for all, which is not about regulating more ," but about deregulating more".
"Regulated companies cannot continue to play on the same field with others who are not. It's not fair. And it's not viable. Otherwise, technologies such as 5G, key to leading the digital world, will be lost even before they develop, " he warned.
Thus, he pointed out that the proof that the current framework does not work is that, in addition to competing with OTT-companies that provide communication services equivalent to those offered by operators - there are hundreds of small telecommunications operators in Europe that are born out of competitive dynamics, "protected by outdated regulation". "This way you can't compete," he stressed.
In his view, this only perpetuates speculative advantages for a few "at the expense of weakening those who have a firm investment commitment, seriously undermining their ability to lead the digitisation of society and thus damaging it".
"It is key to have strong, competitive and sustainable telecommunications markets in each of the European countries, allowing and encouraging intra-market consolidation," said Alvarez-Pallete.
He also stressed that Europe "cannot be the playing field", but must be "a relevant player in the digital world", for which he stressed that it is necessary to "recover the digital sovereignty that other powers are currently competing".
In this context, the executive chairman of Telefónica has indicated that Spain "is taking steps in the right direction" in the context of the adaptation of the new General Telecommunications Law, which began the public hearing process on September 13.
On the other hand, Alvarez-Pallete stressed that digitalization is" an imperative for Spain, not an option "and assured that both the country and Europe as a whole has" a golden opportunity " to lead the Fourth Industrial Revolution. "We must lead the change and accept the outstretched hand that Europe gives us to promote a digital Spain," he said.
In this regard, he stressed that the aid plan announced marks an "ambitious and clear" hour of road in which digitalisation and sustainability occupy "a central place", which is their rightful place. Thus, he assured that this European context can bring "huge benefits for Spain".
"If we do not capture the opportunities offered by digitalisation, other countries will do so, risking remaining in the rear. The digitisation of Spain we have to do it all together. It is a task and a responsibility, " he concluded.