Huawei focuses developing brand ecosystem and is committed to creating an attractive space to seduce developers - "Along with 5G, the word of 2020 will be 'ecosystem'." So believe in Huawei Spain, commented Manuel Teba, Retail Field Manager Huawei CBG Spain, in a virtual meeting with journalists to discuss the strategy of the company after the launch of new products in the Huawei Developer Conference 2020, held last week.

The pandemic has rocked the market and redirected it to online sales, an impact that Huawei has also noticed, which says it has seen some of its markets contract while others have benefited.

"Computer sales have increased by 176% over the previous year," said Ramiro Larragán, Huawei's marketing director. That was thanks to the "strong commitment for this market to the social reality in which we are immersed", he assured.

In this context, Huawei continues to bet on " providing the best technological solution to our customers," said Larragán.

The marketing director has acknowledged that, although the smartphone remains the most prominent device in the catalog, Huawei's strategy is now more focused on developing "our own mobile service system" and building "our devices with the idea of integrating with each other."

Huawei "was operating in the smartphone market and in a project-based way," explains the director. However, he is now betting more on opening the focus and focusing on creating an ecosystem that is also attractive to developers.

In this line, bets are placed on the creation and development of AppGallery, its own app acquisition store; the launch of its own search engine; and the development of Huawei Music and Huawei Video, which ensures that they will gradually expand and add more content.

Huawei focuses developing brand ecosystem

Manuel Teba has insisted on the importance of the ecosystem, assuring that the company's strategy is no longer focused only on launching products, but on them"relating to each other in an intelligent way".

This has been accelerated by the coronavirus crisis, which has created scenarios in which consumers have detected needs that were not met only with the use of the mobile device, he assured, noting especially the arrival of telework and the need to quantify health.

All the products launched at the Huawei Developer Conference 2020 respond to these new needs, and Teba has highlighted the quality of the Matebook (the new will arrive in October for 1,400 euros) and the new smartwatch.

In addition, there are functionalities so that developers can continue to develop that ecosystem, he noted.

For his part, Jaime Gonzalo, vice president of Huawei Mobile Services in Europe, has warned that the strategy of Huawei seems to be setting in Spain, noting that orange phones that are most sold in our country are brand and 20% of them do not have Google services.

This has been made possible thanks to the effort to develop the HMS (Huawei Mobile Services), which "was created to ensure the user experience when Google Services ceased to be on Huawei's new phones," said the vice president, who has claimed Huawei's ability to face the US veto.

In fact, among the new announcements, the company has unveiled that its phones and devices will integrate its own operating system, HarmonyOS, from next year, in 2021.

Huawei focuses developing brand ecosystem


Everything you need to know about booking FIFA 21: editions, early access and discounts

The arrival of FIFA 21 is just around the corner, specifically landing on PlayStation 4, Xbox One, PC and Nintendo Switch — with a smaller version that only focuses on changing stockings and little more — on October 9th.

If you're considering to book FIFA 21 because you have been struck by the renewed mode Ultimate Team, the star of the show, year after year, or changes in the career mode, the perfect experience for those who prefer to play solo instead of online, you have to know that you have many options available and each offers a few things or other.

Obviously, here plays a fundamental role the price, but also the desire you have to throw the glove to the game, since there are some editions of FIFA 21 that will allow you to play the game a few days before its official release.

The price of FIFA 21 in its standard version is the one that have all the games of these features: 69,99 euros on PlayStation 4 and Xbox One or 59,99 euros on its PC version on Steam.

The only thing to keep in mind is that, as every year, FIFA 21 offers other editions that allow you to access the game three days before, namely on October 6 and is available in two different versions that will offer packages of envelopes to the mode Ultimate Team for a certain time:

- FIFA 21 Ultimate Edition: 89,99 euros on PS4 and XBox One or 79,99 on Steam
- FIFA 21 Champions Edition: 99,99 euros on PS4 and Xbox One or 89,99 on Steam

There is a third alternative way that is to subscribe to EA Play, the catalog of Video Games Netflix type Electronic Arts that has a monthly price of 3.99 euros, which will allow you to play about 10 hours FIFA 21 from October 1.

The most interesting thing is that after having invested that time, if you want to buy FIFA 21 you can do it in any version with a discount of 10%.

This year go on sale the consoles of new generation and you are considering booking FIFA 21 for PS5 or Xbox Series X or Series S.

If it is the case, this can not be done, but there is very good news if you have a console of the current generation: if you buy the game on PS4 or Xbox One, when the new consoles arrive you will not have to go through the box, as your version will jump automatically.

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