Instagram new design incorporates Reels store tabs: The new design of Instagram has arrived on mobile screens around the world this Thursday, but far from presenting only a more modern interface, it has also brought with it changes in functionality. The most important: the arrival of Reels and store tabs.

The first was born a few months ago as a response to the growing phenomenon of TikTok, short videos and editing clips on social networks. Now, with the establishment of the function in the app, the creators have thought it appropriate to include it in a place of relevance within the interface.

For its part, the store does not have much more mystery than the one that its own name indicates. Located between the upload function and the profile, this "Shop" offers, according to the company, "a better way to connect with brands and creators and discover the products you like", including several options customized according to the user.

In this way, the company's vision has focused on two key segments for its evolution this year: young people and content creators who, after all, are the trendsetters. Change is happening rapidly right now, including the way these two groups use Instagram.

This year, with the pandemic and much of the world taking refuge in the place, the social network was caught with the foot changed the emergence of a new trend of short videos —starring its rival TikTok— and the rise of online shopping, two features that are now approaching with this latest change.

Instagram new design incorporates Reels store tabs

Since the launch of the first Reels a few months ago, the already settled tab has become a whole scenario of recommendations where any user can share their creativity and have the opportunity to find an audience greater than that of their followers. In the case of the store, the focus is on encouraging the purchase of Instagram and its intermediation with companies through personalized content.

"We do not take these changes lightly. We haven't updated the Home screen in a big way in quite a while. But the way people create and enjoy the culture has changed, and the biggest risk for Instagram is not that we change too fast, but that we do not change and become irrelevant," trenches the company.

Instagram new design incorporates Reels store tabs

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"Money is not to burn, it is to hire talent": Tranxfer manages to retain large Ibex clients with a "conservative" growth strategy"

As the startup ecosystem consolidates in Spain, more and more voices are criticizing the idea of those who undertake with the purpose of giving a shot.

Tranxfer, a Spanish startup that specializes in solutions to send and receive files through secure channels, wants to be a global benchmark for 2022.

Its main driver is the entrepreneur Miguel Planas, president of Iris Venture Builder. He squanders ambition in an interview with Business Insider Spain, in which he also surprises when he reveals what his "conservative strategy" is to meet his goal.

"We prevent other funds from entering. Even if a fund enters with a minority stake in the company, they often impose draconian conditions, " he reveals. "They inject huge amounts of money of which a very high percentage ends up burning. And both funds and executives are complicit in this."

Without pointing to anyone, Planas assumes that their opinions may prove controversial in a year in which the startup ecosystem can boast of numbers thanks to the forced digitization that has caused the COVID-19 pandemic. Even in more consolidated companies, such as Idealista, there have been registered millionaire corporate operations that have marked a before and after.

But Planas insists. "The money is not for burning," he says. "When the money that is invested is one's own, it is managed much better." That is why Tranxfer sent a recent press release in which he defended having obtained an injection of one and a half million euros. Here's trick: a million came from your Matrix, Iris. The 500,000 euros is a bank credit.

"Money only serves to hire talent," recalls the entrepreneur, who also sums up that when there is too much money it helps "the talent that there is decrease". "With scarce resources people are more talented."

Planas believes that when a fund enters a startup in its early stage, many times the founders lose control. Sometimes, when everything ends in bankruptcy, the founders and the fund are not able to understand each other.

In any case, this does not mean that Tranxfer refuses the entry of funds. But at least, for the time being, no. "Only when we're making money. When they help scale globally."

"It seems that there are a lot of people who create companies to sell them. At Iris we started in 2011 and we haven't sold one yet. Obviously, selling is reasonable when on a personal level it is a legitimate issue because you have other personal or professional projects. Or because the company has a size for which you do not see yourself in the car, and you think that another actor can do it better," he rectifies.

But Tranxfer's idea is to "make money, the sooner the better" and grow sustainably.

Precisely adopting this somewhat "conservative" strategy has allowed them to enjoy credits and financial investment, as well as attracting —and retaining— large clients of Ibex 35, among which Naturgy stands out.

But the fact that they do not grow triggered as other more conventional startups do, burning money and with the injection of monumental amounts, can lead to another series of risks. One is that another firm advances them by providing a similar solution in the market that scales in a much faster way.

"We have that terror. By not having funded us, by going at our pace, someone can take a step forward. But I think the risk of going crazy is greater: we feel more comfortable with this model." "It's a conservative strategy," Planas acknowledges. "But customers like it too-they're calm watching our trajectory."

In short, the entrepreneur asserts: "We are not about twenty".

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