iPhone 12 Pro high demand forces Apple manufacture old models to cope with holiday shopping: Apple has ordered its suppliers around the world to produce more older iPhone models to meet Christmas demand, according to Japan's Nikkei, one of the world's largest financial newspapers.
With the year-end campaign just around the corner, the delays in the manufacture of chips intended for the new iPhone 12 and iPhone 12 Pro would have forced the Cupertino firm to look for a solution and thus attend one of its most lucrative times.
The pandemic already put the technology industry in trouble in the first months of the year, but the situation does not seem to have improved in recent times.
With the arrival of the latest iPhone models, the company led by Tim Cook has ordered to manufacture more than 20 million units of iPhone 11, iPhone SE and iPhone XR by the end of the year, Nikkei explains. The goal: to save the furniture during the holiday shopping season and early 2021, two of the Times of the highest cash traffic, at a time when your latest flagship phone will not arrive in time to adorn the tree.
In addition, from Cupertino they are eagerly awaiting the arrival of 2.5 million MacBook laptops with their own CPU before 2021, looking to reduce their dependence on Intel chips and reinvest efforts in iPhones, but unexpected demand and delays from their suppliers have forced them to take desperate measures.
This way, any iPhone 11, iPhone SE and iPhone XR assembled from now on will not come with charger or wired headphones. The iPhone 11 Pro and the iPhone 11 Pro Max, on the other hand, would cease to be manufactured because they have reached "the end of their useful life" (for the company), point out from Nikkei.
"The iPhone 11 is still listed and has a surprisingly strong momentum, but this is not the case with the Pro and Pro Max," sources familiar with the process told the same newspaper. "It is high time for them to stop their production, as they could affect sales of the iPhone 12 Pro and the Pro Max," they sentence.
iPhone 12 Pro high demand forces Apple manufacture old models
Bloomberg points out that the manufacturer's suppliers are having difficulties due to the shortage of some components: specific chips for the management of the battery of the new mobiles. Citing sources familiar with the problem, the agency details that its ability to meet all the demand that is generated this Christmas has been diminished.
These initial production orders for the first MacBook shipments account for nearly 20% of total MacBook shipments for 2019 (about 12.6 million units), although many of them belong to older models claimed before the holiday. The reason, Nikkei assures, is due to a strategy to compensate for the shortage of 5G models and avoid delays before the Christmas season.
Thus, the technology giant is scheduled to introduce other MacBook models using its own CPUs in the second quarter of next year, further replacing Intel's microprocessors. At the same time, the Cupertino firm is waiting to ship the delayed iPhone 12 Mini and iPhone 12 Pro Max a month after they were revealed last October 13.
Well it is true that the demand for the iPhone 12 Pro has been much stronger than Apple anticipated at first, but to make matters worse, the company has been affected by the supply limitations of some components, such as power chips and other optional, originally intended for iPads and latest iPhone models.
"This has affected about 2 million units in total iPad production compared to its previous production plan for this year," sources familiar with the process have told Bloomberg.
Orders for the iPhone 11, one of the flagship phones presented last September, and the profitable iPhone SE, presented this spring, approach 10 million units each, but they are different enough from the new shipment to not compete with the latest models. On the other hand, both new MacBooks and older iPhone models made from October will continue to be made in China.
Like its latest processor chips for iPhone, Apple's latest CPUs for MacBooks are designed by the US company but produced by Taiwan Semiconductor Manufacturing Co., the world's largest contract chip manufacturer.
iPhone 12 Pro high demand forces Apple manufacture old models
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Huawei expands its physical stores, announces its alliance with Cecotec and gives the launch date of the Mate 40 Pro in Spain
Huawei has put on the table its expansion plans in Spain under its 1+8+N strategy where it highlights the new philosophy that they will implement in their physical stores, with a vision more focused on the user experience, as well as its expansion plans.
Also, in reference to the Spanish territory they have talked about the continuous improvement of the App Gallery, its store for mobile devices, with new additions and some data on its expansion and growth in Spain.
The Chinese company has also made it clear that its central axis is still the smartphone, but they do not want to leave behind products related to the AoT and are already working with potential customers to offer products of all kinds that can be controlled from their mobile devices.
From Huawei they have also talked about the American elections, since if Trump is not re-elected president, he could change the ban on the use of Google services on their devices, but they have been quite clear: "our total priority is to improve and expand our software".
Today, Huawei has several establishments spread throughout Spain, specifically has 3 in Madrid and one in Barcelona, but it seems that this will change in the short term.
From the company they have already confirmed that during the month of November they will open the second store in Barcelona, which will be located near the site where the Mobile World Congress takes place. In addition, it will be joined by another in La Coruña, in Lugo Square, and a space in the Fnac of Bilbao.
The big difference from the current model is that they intend to be close to the consumer, that they are "the place of trust for their customers". To do this, they will have a dedicated space in all stores focused on the user experience.
This means that you can test photography, gaming, audio or be able to try first-hand products focused on fitness and health. The most interesting, without a doubt, will be the area in which they will help users to do all the transfer of information and apps from one device to another when they purchase a Huawei product.
In addition, the stores will also have a space dedicated exclusively to their partners, so that people who go to their stores can also see connected products of other brands and know them first hand.
One of the most interesting points that Huawei has talked about is that they are creating synergies with other companies so that their smart products can be controlled directly through apps that are downloaded from the App Gallery.
For the moment, they have announced an alliance with Cecotec, the creators of the famous coonga robots, as well as with Lebooo, which presents its Smart Sonic Toothbrush, but many more will come in the remainder of the year and throughout 2021.
As for the Spanish company, Huawei has committed to take out all Cecotec apps, which has 20% of its products fully connected and have announced that one of them will be the Roxtar 900, a super powerful vacuum cleaner, as well as the inclusion of any Coonga vacuum cleaner.
To make all this work, they have presented HiLink, which is the entry framework to the Huawei ecosystem and explain that anyone can be part of it without any problems.
A couple of weeks ago, Huawei presented its flagship, the Huawei Mate 40 Pro, a device that is among the best of the year, and they have announced that it is now available to make the pre-purchase and that it will go on the market next November 22 at a price of 1.199 euros.
The App Gallery is gradually taking shape and improving with the incorporation of new apps that are vital for the user. From Huawei they have announced that they have already reached agreements with the main banks in Spain such as Santander, CaixaBank or BBVA.
Although at the moment the native apps are not available in the Huawei store, the company has explained that some will arrive at the end of the year and others in the first quarter of 2021, they can already be used through some QuickApps that act as an application, although it is a temporary situation.
After 15 years in Spain and 7 as Country Manager, Pablo Wang leaves the position to support other Huawei work outside the country and will occupy his position Fred Wang, who currently holds that position in Norway.
The current country manager will leave his post at the end of this year, at which time Wang will take charge of Huawei's strategy in Spain.
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