Lanzadera Juan Roig accelerator signs Facebook alliance to train its entrepreneurs: Shuttle, the accelerator startups of the owner of Mercadona, has signed an agreement with Facebook to offer its entrepreneurial training in the tools of sales and advertising of the us giant, owner also of Instagram and WhatsApp, program Shuttle Space, with the that have already signed agreements with IBM, Wayra (Telefónica), GeeksHubs or BigBan.
The agreement will allow the Valencian incubator to have Facebook staff supporting its entrepreneurs in mentoring sessions and training sessions on their applications, creativity, audience measurement, marketing or technological integration so that its associates can "make the most of their brands and be more efficient to sell", explains to Business Insider Spain Lanzadera's general director, Javier Jiménez.
"It is a first step in a collaboration that will be much broader and more extensive, and that can add other areas in the future, but just starting this path with this large corporation is an honor," the executive values.
For the American company, the key to this agreement is that it will allow them to "drive innovation" in the Spanish entrepreneurial ecosystem. "Facebook Facebook has been a key platform/tool for the development of many Spanish startups and with this agreement, we want to put all our resources at the disposal of shuttle companies, to help them continue to grow", says through a statement the director of Facebook's new business in Spain and Portugal, David Sáez.
The collaboration between Lanzadera and Facebook is part of a program of approach to large companies called Space that the accelerator launched from May, when the situation derived from the pandemic made them rethink their role and take "a step forward", according to its director general.
"At that time we decided that to bring more and better value to our startups we could not do it alone and we thought that the best way was to add shuttle companies of an incredible level so that they could contribute value. And that we have been doing since May, talking to big companies to add them to this new shuttle," he argues.
Jiménez hints that it will not be the last of the agreements with large companies —a line that is not new for the Valencian incubator, which has long been developing innovation challenges with companies such as Sony PlayStation, Acciona, Ribera Salud, the pharmaceutical company Janssen, the appliance company BSH or the water management company Facsa—, although he prefers not to advance which companies will be next. "We are defining what are the needs of our more than 200 startups and once defined we look for partners of that level", he clarifies.
Lanzadera Juan Roig accelerator signs Facebook alliance
This program is not the only measure that Shuttle has undertaken to adapt its activity to the new scenario emerged with the pandemic of coronavirus, but that the whole situation has been for them "an incentive to take a leap forward," according to its director general, what has led them to broaden the spectrum of innovative companies to those that offer their support.
"Before we could say that we worked with startups that went to EGB and Baccalaureate, but we did not work with startups that are in kindergarten or those that have reached the University. That is why we have opened the Start Phase, very focused on very emerging projects or people who have lost their jobs, and for growing companies we are giving support with the Scale up phase", details Jiménez. These two stages join Traction for projects with a minimum viable product and Growth for growth phase companies that traditionally came to the shuttle program.
In fact, the situation has caused that some companies that had already gone by shuttle and have been affected by COVID-19 have returned to the Valencian incubator. "14 of them have returned and we are helping them to reinvent themselves," explains Jiménez, who says they currently have about 200 companies in their midst.
For this, the owner of Mercadona, Juan Roig, has increased his contribution to the project, which will reach 10 million euros annually. "Our mission is to turn dreams into business realities", concludes the general director of the Valencian accelerator.
Lanzadera Juan Roig accelerator signs Facebook alliance
Canyoning, Water Trekking, Coasteering, Via Ferrata, Trekking and Orientation Circuits: ADVENTURE GIRONA
Sharing companies do not pay for their use of public space: Barcelona's tax paves the way for city councils to raise millions of euros each year
Sharing companies —scooters, bicycles, motorbikes and shared electric cars— do not pay any fee for the use they make of public space in any Spanish city, except in Barcelona in the case of motorcycles and bicycles, despite the iron control to which the occupation of the streets in the country is subjected. This is usually done by newsstands, bar terraces, debris containers, and flower and candy stands.
In recent years, Spanish cities have experienced the arrival of these geolocated electric vehicle companies without a fixed base, which in many cases have occupied sidewalks, as well as public parking spaces without paying a counterpost to local coffers.
The lawyers consulted by this means point out that they could be the only companies that get rid of the payment of a fee.
"If you allow a use of the public domain that gives rise to an economic return, it is logical that it is subject to a fee," explains the partner in charge of the Public Law area of the Ecija law firm, Miquel Ánggel Alonso, who only comes up with an economic activity that is carried out on public roads and does not have any regulation of the style: begging, indicates as a joke.
The associate of Garrigues María Marelza Cózar agrees with him in the opinion that these activities will probably be regulated in the future, but that, simply, the local authorities have not yet had time for it-although they are not obliged, according to the law regulating local Haciendas—.
Asked about it, the city councils of Barcelona, Madrid and Malaga, the cities with the most shared vehicles in the country, have not indicated to this medium any other economic activity that does not pay for the special use it makes of the public domain.
However, it is more than three years ago (2017) that the first shared vehicles without a fixed base broke into Spain. They are devices that follow the same model: they are available on public roads for use by users through their respective applications, which can unlock them with the mobile, use them and leave them in another area of the city, paying per minute of use.
That is precisely the reason that some startups in the sector are fighting against the payment of a fee. They ensure that their vehicles are in constant motion, using an average of 6 times a day, according to data from the motosharing company Cooltra.
But they do not think so in the City Council of Barcelona, the first Spanish city that at the end of summer began to charge motorcycle and electric bicycle companies without a fixed base an annual amount of 72 euros per vehicle deployed.
"It is not so [that they are in constant movement]," says the Deputy Manager of mobility and infrastructures, Manuel Valdés López, in conversation with this media. "If you look at the time it takes a ride and the number of daily uses, the time they spend parked is much greater. In general, they live in public space, " he points out.
Barcelona still has regular scooters and cars. For now, the former do not have a specific rule, but the companies operating there face sanctions, although the Consistory hopes to regulate them "in the near future", while the cars have not reached the city. "But everyone has to pay, like everyone else," Valdes says.
To make the accounts it has been considered that Barcelona charges this annual figure by estimating that each bike and bike occupies at least 2 square meters of public road. For this reason, this medium has decided to reduce the rate in half for scooters, for their smaller volume, and multiply it by 4 for cars, since on average these vehicles occupy about 8 square meters —being larger the Wible and smaller the Share Now, before Car2go—.
In this way, and estimating that today in the city of Madrid there are about 3.000 shared electric cars and about 5.600 motorcycles, according to figures from the sector, as well as that bicycle companies have authorizations to operate 4.000 of them and those of scooters 5.000, in total in the capital the companies of sharing vehicles would have to pay about 1,74 million euros a year, if the aforementioned rate were imposed.
However, one should take into account that the first bike companies that landed in Madrid did so in 2017 and that of scooters made in 2018, some with many more vehicles which currently have —the town has come to count with scooters of 26 different companies, when initially the Consistory authorized the landing of 8,600 scooters—. Thus, if the city council had set a rate from the beginning of its activity, the collection would have been higher.
Likewise, Madrid is not the only city with vehicles of this type. Malaga also has a significant number of scooters and motorcycles shared, which has sparked controversy. For now they are not regulated, but the City Council conducted a pre-pandemic count and estimated that there were 800 scooters on its streets. In response, the Consistory has recently created some specific parking spaces so that they do not accumulate on the sidewalks.