OnlyFans girls subscription money living standards - they make up to 60% of their monthly income: "Sometimes, I feel like a professional texting," says Erica North, creator of OnlyFans, the popular subscription-based adult content page. His profile is in the top 0,14% of the site in terms of revenue.
As with other site creators, North's most obvious business is based on users purchasing a monthly subscription to view their content. But, if you dig into the numbers, it's easy to see that North, like many other creators, makes most of his money from tips and paid messages.
Texting, he assures, is the backbone of his business, because he creates and maintains relationships with subscribers who then tip him. While OnlyFans subscriptions have caught the attention of the outside world, creators like North Point out that this text-based economy is the real way to generate revenue.
Through OnlyFans chat, North exchanges messages with its subscribers non-stop.
To distribute a paid —per-view message, an OnlyFans creator sends a message through the platform to their followers or a subset of them. The message may contain a photo or video that fans can "unlock" by paying a fee set by the profile. Free accounts can charge up to premium 50 for premium content, while paid accounts have a top 100 cap.
Subscribers can also send up to dólares 200 to creators at any time through the site's tipping feature. Unlike payment messages, there are no formal guidelines or limits dictating when or how much you should tip. Between them, the salary of the subscriptions is taking bulk.
North precisely ensures that this tipping system and payment messages configure the bulk of your income. Since February 2019 he has generated more than 251,292 dollars (about 215,000 euros) through his OnlyFans account; that is, 13,960 dollars (12,000 euros) monthly, as he has been able to certify.
OnlyFans girls subscription money living standards
Broken down by each section, the creator would have earned suscri 104,311 (88,500 euros) for subscriptions, prop 9,779 (8,340 euros) for tips and mensajes 137,201 (117,000 euros) for messages, which represents a distribution of approximately 41/4/55. If they are grouped into subscription and non-subscription content, the split becomes approximately 40/60.
There is no standard model for generating income at OnlyFans. All OnlyFans creators rely on a mix of Subscriptions, tips and messages to make money, but different creators employ different combinations.
To understand how different creators structure their businesses, Business Insider has talked to different profiles of the platform and checked their documents to verify their financial statements. Indeed, each maestrillo has its own booklet.
Ultimately, any mix of Subscriptions, tips, and messages that a creator decides to employ depends on a constellation of factors, including their time commitment, their long-term goals, their personal affection, and their areas of expertise. North's approach, for example, represents an end of the spectrum where creators prioritize establishing, cultivating, and then monetizing fan-creator relationships through Pay-Per-View tips and messages.
Another is that of Talia Sable, who generates 60% of her income from a mixture of tips and payment messages, as reviewed by Business Insider. When she opened her paid account in March, Sable exchanged hours of messages with her subscribers: as a result, nearly 18% of her total revenue comes from tips, which she attributes to those first few months of frequent texting.
However, unlike North, Sable soon realized that time commitment and personal investment were too demanding, and now limits his message exchange to one hour per day.
"The messages generated a lot of money from my subscribers, but it was a much more emotional job," she says. "In addition, subscriptions scale very well: in an hour you can work on getting a dozen new subscribers... or invest it in knowing a person's life very well."
Others fall somewhere in between. Miss Henley, a creator who is in the top 0.44% of OnlyFans, gets 40% of her total income from tips and messages and the remaining 60% from subscriptions, as she has been able to see.
Then there are creators like Aella, who get the vast majority of their revenue from subscriptions. Since June, Aella has generated dólares 209,600 (178,000 euros) for subscriptions, prop 27,233 (23,000 euros) for tips and 6 62,789 (54,000 euros) for payment messages, according to revised documents, making subscriptions 68% of its total revenue.
Aella, like Sable, chose to focus on subscriptions rather than other sources after finding that time commitment and profit escalation did not pay off.
"Once my subscriber account passed a certain point, I couldn't keep up," Aella says. "Now I respond to messages, but, unless they give a big tip, it's just a minor chat."
OnlyFans girls subscription money living standards
This is the money Instagram influencers are asking brands for sponsored content
Although this year has been full of changes, there is one thing that seems to have not varied much: influencer rates on Instagram.
Overall, influencer request rates for sponsored content on the social network did not change significantly between 2019 and 2020, according to new data from Klear, an influencer marketing platform.
To get that data, Klear surveyed 4,850 successful Instagram accounts between January 2020 and August 2020. In addition, the results showed that the price per video content did increase by 5%.
Typically, the average fee for a post on the feed was 370 dollars, video content 670 and a slide in the story 180 dollars.
The celebrities, which Klear defined as having more than 500,000 followers, had the highest request rates and also saw a considerable increase in profits over last year.
But Instagram influencers don't need hundreds of thousands of followers to start making money. For example, a nanofluencer with only 3000 followers on the social network called Amber Broder explained to Business Insider that she charged between 100 and 120 dollars for a post on the feed and had already added a video fee for the Reels.
Broder publishes skincare-related topics and has turned her social media content into a secondary activity complementary to her university studies.
Typically, fees are not only determined based on the number of followers, according to industry experts. They often come from a combination of several factors, such as the amount of time and production that is devoted to creating that content (as in the case of videos), the commitment and overall scope of a creator and their contract terms.
For example, "rights of use" is a term often used in influencer contracts that determines how a brand can use a creator's content, for example, for 3 months on social media or in a television ad.
For many, reaching a set of initial rates requires time and practice. Some use websites like Social Bluebook to calculate rates, while others rely on their managers or agents to set prices.
While influencer rates have remained stable, the number of brand deals has fluctuated this year as a result of the coronavirus pandemic, generating a huge impact on industries such as fashion and travel.
The number of sponsored posts on Instagram dropped dramatically in the spring and many creators have had to change their business strategies to make up for lost revenue.
Here's a breakdown of average influencer request rates, based on Klear data from 2020:
Nanoinfluencers (500 to 5,000 followers)
- Publication in the feed: 65 dollars
- Story slide: dólares 53
- Video: 111 dollars
Microinfluencers (5,000 to 30,000 followers)
- Publication in the feed: 170 dollars
- Story slide: 100 dollars
- Video: 261 dollars
LARGE influencers (30,000 to 500,000 followers)
- Publication in the feed: 535 dollars
- Story slide: dólares 222
- Video: 960 dollars
Celebrities (more than 500,000 followers)
-Feed post: dólares 2,738
-History slide: dólares 1,205
-Video: dólares 4,678