Pluto TV Netflix alternative completely free Spain arrival at the end of the month: The free service without registration Pluto TV will arrive in Spain at the end of the month with 40 exclusive channels and content of Cinema, Television, children's programming, reality, sport, gaming and thousands of hours of content.

This has been agreed by the star platform of ViacomCBS Networks International, which has signed an agreement with Movistar+ to commercialize its advertising and to have the first service AVOD (advertising-based video on demand) free and without registration of the Spanish market. As mentioned by the company, the service will offer each month new channels to the offer up to 50 by the end of 2020 and 100 by the end of 2021.

The new service includes, ViacomCBS has advanced, "an extensive catalog of video content on demand, all of them also free" and a display pass by Apple TV, Android TV or Amazon Fire TV, in addition to mobile devices both Android and iOS.

"This innovative service perfectly complements our linear and non-linear offer in Spain," said Raffaele Annecchino, President of ViacomCBS in Europe, the Middle East and Asia. "Pluto TV has shown great success in the United States and this launch in Spain marks an important step in our expansion in Europe. I am convinced that Pluto TV will revolutionize the Spanish TV and streaming market."

At its launch, more than 20 partners such as All3Media, Endemol Shine, Fremantle or Lionsgate, among others, will offer their content on Pluto TV Spain, reaching a larger audience, with content adapted to each user under the advertising baton of Telefónica.

Pluto TV Netflix alternative completely free Spain arrival

ViacomCBS is already one of the great contenders for the throne of the streaming war, virtually impregnable since Netflix founded it in 2016. The assets that the new corporation brings together are not Turkey snot, with some CBS, MTV, Pluto TV, BET, Nickelodeon, Comedy Central and Paramount Networks that has given them the largest share of screen in the United States (22%).

To them must be added The Assets of Paramount Pictures, Showtime and CBS All Access (the latter two, combined, represent more than 13.5 million paid subscribers) and several speculations about other possible key acquisitions. Lionsgate, Sony and Starz are in every corner, in a move reminiscent of what Disney did after announcing the launch of its direct-to-consumer projects (with the purchase of Fox).

With all that on the table it was not long before a global streaming platform was announced for which they do not yet have a name but a philosophy: a house of brands aggregator that will allow them to reach virtually all audiences with a cross-cutting offer. This brand house, in practice, will represent an expansion of its pre-existing businesses in the streaming sector (CBS All Access and Showtime On demand), which will complement with Pluto TV, its AVOD service (which has more than 24 million monthly users).

The company's global vocation is beyond doubt. They are clear that the content is perfectly scalable and intend to expand their offering internationally fast, looking for fellow travelers.

Pluto TV Netflix alternative completely free Spain arrival

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Mercadona's facial recognition is 'hard to justify', says European Data Protection supervisor

A few months ago, Mercadona installed facial recognition systems in 40 of its establishments to, they said, detect people with strong or precautionary restraining orders against the shop or its workers. The controversy, which began in early summer, came to a standstill after the Spanish Data Protection Agency (AEPD) confirmed that it was investigating the supermarket chain for violating privacy laws.

This week, the president of the European Data Protection supervisor (EDPS), Wojciech Wiewiorowski, cited the example of the Valencian firm to indicate that nothing is as simple as it seems.

"The first question we should ask ourselves is not whether the [Mercadona facial recognition] system is accurate enough, but whether it is really necessary and proportionate to achieve its goal [...] It is difficult to justify this need in some cases, " wiewiorowski said during the Biometrics Institute congress, held this week via online.

In his speech, the president of the EDPS stated that "it is necessary to limit biometric data to the maximum that is necessary to accomplish a task", that is, not to kill flies with cannons. In the case of Mercadona, for example, the person behind facial recognition in supermarkets is an Israeli company accused of monitoring Palestinians in the West Bank and allegedly storing customer data to produce reliable profiles in its database.

If this hypothesis were to be confirmed, it is worth asking how Mercadona would have done with a database of faces and court orders of its customers and how it is using this information. The network argues that the purpose is to warn the police of people likely to enter the premises with a restraining order "after scientifically contrasting that it is that person", but we return to the same thing wiewiorowski mentioned: is it a proportionate measure?

This is also being investigated by the Data Protection Agency, which confirmed to Business Insider Spain last July that it had opened an ex officio investigation against the company led by Juan Roig to determine a possible affront to privacy. In this regard, Mercadona clarified that the storage of customer data did not last more than 0.3 seconds. "Similar to a blink," according to the company.

The problem is that this time is not enough to ensure the protection of data of users, including customers. To contrast that a person has a restraining order, for example, his face and his judicial record must be contrasted with the image of the facial recognition cameras, which in turn checks the information with a database. This is the subject of research of the EDPS, still ongoing.

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