Vine co-founder Rus Yusupov warns Tiktok: "if they want to remain competitive, they must innovate aggressively in these 3 areas" - Tensions around the future of TikTok, threatened with closure if it remains in the hands of ByteDance, have not only aroused the interest of Microsoft and Walmart for a possible purchase before September 15 or prompted the resignation of its CEO, Tom Mayer.

It also threatens its success and the individual privacy of users of the app if US President Donald Trump decides to investigate it for possible relations with the Chinese government, noted Rus Yusupov, co-founder of Vine and current CEO of HQ Trivia, in an opinion column on CNN Business.

"The big tech companies have a long history of acquiring new innovative companies and killing what made them special in origin through bureaucracy and unrest," he stressed, who also fears that the Trump administration wants to "run the platform after the sale."

Vine, co —founded in June 2012 by Yusupov and Dom Hofmann, was bought in October that same year by Twitter—which has entered the bid for TikTok's business in the US -. But by then, BBC notes, it was more focused on its live video platform, Periscope.

This, along with creative stagnation and the rejection of some opportunities, recognizes Yusupov, led to the closure of the short video app that came to compete with Instagram in 2016.

Vine co-founder Rus Yusupov warns Tiktok

"We should [at Vine] have expanded our content distribution model and built a recommendation algorithm (...), and have diversified our network and content, considering a wider range of partners and formats. Finally, we have also better monetized the platform", recognizes Yusupov in his column.

"If TikTok is going to remain competitive under Microsoft or any American company that might end up buying it, it will have to innovate aggressively in these 3 main areas," he said after pointing out that, unlike Vine, the video app has managed to keep innovating and have precise algorithms.

Faced with the weight of a great technological, Yusupov considers in his column on CNN Business that, to succeed, he will have to focus on:

  • The premium content
  • Monetization of new types of videos
  • Live experiences

"Quality episodic television content, regular programming, vertical and content channels, films released directly to TikTok, TikTok's first Oscar... I see that all this is coming and the new owner of TikTok will have to encourage him, " he says.

End of Vine co-founder Rus Yusupov warns Tiktok

More on

The young people who revolutionized the technological landscape in Spain: where are the founders of Tuenti now

Félix Ruiz, Adeyemi Ajao, Joaquín Ayuso, Zaryn Dentzel and Kenny Bentley are the five names that changed the technological ecosystem in Spain when they created Tuenti in 2006.

The social network triumphed in Spain, surpassed in traffic to Facebook and Google together and reached 14 million registered users. It was the first company to achieve that success that combined technology with extremely young talent.

” The idea was for Joaquin to program, Adeyemi to structure and I to do marketing, " recalls Felix Ruiz in an interview with the confidential.

Zaryn Dentzel shaped the Spanish team to create an American work ecosystem and brought in Kenny Bentley to complete the group of founders.

The success of the social network attracted the attention of many companies interested in buying and 4 August 2010 Telefónica announced the purchase of 90% of Tuenti for 72 million euros. When a year later it acquired the remaining 10%, the social network began its transformation into a virtual mobile operator.

With Telefónica's acquisition of Tuenti, Dentzel remained at the head of the company, now an operator, as CEO and trying to strengthen the Tuenti Mobile brand.

In 2017 he co-founded Auro new Transport Concept, the company that has the most VTC licenses in Spain and that at the end of last year earned 20 million euros selling 600 licenses to Cabify.

The ideologist of the social network has not stopped since its sale. Together with Zaryn Dentzel, he entered the capital of Wegow in 2018 when he was president of Jobandtalent. He also manages, together with Dentzel, the Auro new Transport Concept companies.

He had previously founded in 2012 a digital discount and offer platform, Buytheface, which was sold to collective purchasing company Offerum for an unknown amount. Other well-known companies in which he has invested are Glovo or Hawkers.

In 2019 he became the president of Playtomic, the app to manage reservations for athletes.

After Tuenti, Ajao became a successful entrepreneur and investor in Silicon Valley.

Two years ago it managed to raise $ 137 million for its Base10 Partners Fund, making it the biggest debut of a venture capital fund (VC) led by a black person.

Before that he had already managed to sell Identified, a company that used big data to help companies recruit talent, to Workday. It is not known how much the operation was, but until that time the company founded by Ajao and of which he was CEO had raised more than 20 million dollars from investors.

The founder himself decided to go into the investment and stands out for having been one of the first to bet on Cabify in its initial stages. He also invested in Blink (acquired by Groupon), Pixable (acquired by Singtel), RelateIQ, Dollar Shave Club, Homejoy or Fing.

Now, your goal with Base10 Partners is to invest in companies in the automation sector.

after Tuenti was sold to Telefonica, Joaquín Ayuso had already moved to Los Angeles and became a business angel in Glass, a social network in which he was also responsible for the design and implementation of all data-related systems and products.

Since then, his career has developed mainly in the Financial Field. In 2011 he developed a payment system in Chile with Kuapay and the BBVA approached him and asked for a personalized product.

Thus was born Denizen, a Global Expatriate bank account that was launched in 2018 and canceled at the end of 2019 for not meeting the expected goals.

Now, according to LinkedIn, is developing Lightning, an idea similar to the BBVA product, as it consists of a global bank account that facilitates activities for immigrants in the United States.

Perhaps the co-founder who has had a quieter career after Tuenti, Kenny Bentley launched in 2011 gatunes, the Spanish Spotify. He was also in charge of the technological development of the social network of opinions Affinaty, launched in 2016.

In 2010, together with Michiel de Jong, he developed the Unhosted project to advocate for a freer internet with more protection of user data and rejects the use of servers on the network.

You may also find interesting: