Advertising Director

Profile

An experienced Advertising Director skilled at bridging creativity and analytics to produce winning advertising strategies that position brands ahead of competitors. With a proven history of directing high-budget marketing operations across Europe and internationally, Alex Costin combines a technical approach with creative storytelling to generate measurable business growth and exceptional performance across multiple digital channels.

His expertise spans from advanced market analysis to SEO, SEM, and performance marketing. Operating with precision, he transforms insights into impactful advertising campaigns that increase visibility, engagement, and conversion rates while maintaining exceptional ROI. As a natural leader, he mentors teams, develops strategic frameworks, and aligns cross-functional efforts toward market domination rather than simple participation.

Key Skills & Expertise

• Integrated digital marketing & advertising leadership
• SEO, SEM, and paid media optimization
• Google Marketing Platform and Microsoft Advertising expertise
• Content creation and brand storytelling
• Market, customer, and competitor analysis
• Performance marketing and analytics
• Creative direction and visual campaign design
• Multilingual campaign management (English, French, Italian, Spanish, Russian, Chinese)

Professional Highlights

Over the course of his career, Alex has launched impactful campaigns for major European brands in sectors such as finance, eCommerce, culture, and entertainment. His leadership as an Advertising Director has repeatedly proven crucial in transforming start-ups and established firms into market leaders.

Alex’s forward-thinking strategies often integrate data analytics, SEO-boosted content, and automated campaign pipelines. These ensure high ad quality scores and drastically reduced PPC costs—commonly achieving reductions of up to 90% compared to competitors. His methods align advertising performance with business goals, allowing companies to dominate their markets and sustain digital growth.

Work Experience

360° Digital Marketing Expert | TuneMyWebsite (2015 – Present)

Directs international marketing strategies combining data, creativity, and automation. Manages all advertising operations from brand identity creation to campaign analytics. Delivers tailored SEO content and PPC strategies that consistently outperform competitors across the EU.

Marketing Manager | Various Global Brands (2019 – 2023)

Oversaw advertising and brand development projects across multiple markets. Enhanced company visibility through high-impact SEO, advertising campaigns, and influencer collaborations. Successfully managed advertising budgets and achieved consistent performance gains through optimization and innovative copywriting.

Digital Operations Manager | Unboxed 2022 (Department for Culture, Media & Sport, UK Government)

Coordinated digital teams and advertising operations for a major national project. Supervised performance reporting, creative alignment, and quality assurance to ensure all advertising and digital outputs met both performance benchmarks and creative standards.

Account Director | Cash Finance (2019)

Directed advertising strategies for entertainment and financial brands, leading web redesigns and digital campaigns that significantly improved awareness and conversion metrics.

Google Ads Partner (2017 – 2018)

Certified Advertising Director and Google Partner, optimizing campaigns for top-tier clients with million-pound monthly budgets, delivering noticeable ROI improvements and long-term strategy enhancements.

Educational Background

• Google Marketing Platform Certification – Advanced campaign optimization training.
• Microsoft Advertising Certification – Strategic cross-channel advertising solutions.
• Adobe Experience Cloud Training – Professional analytics and performance monitoring.
• Multimedia Computing – Coventry, UK.
• Foreign Languages University – Bucharest, Romania (English, French, German).
• International Baccalaureate – Constanța, Romania (English, French, Italian, Spanish).

Creative Strengths

As Advertising Director, Alex seamlessly integrates design, copy, and data-driven strategies to deliver consistent, measurable impact. Combining a strong visual sense from his graphic design and photography background with a deep understanding of audience behavior, he ensures every campaign resonates with customers. His ability to translate insights into visually stunning and high-performing assets sets him apart in the advertising landscape.

Whether through brand development, web performance evaluation, or influencer network growth, his approach merges technical expertise with creativity. This balance ensures not only immediate campaign success but also long-term sustainability and audience loyalty across global markets.