Advertising Executive
Multilingual and data-driven Advertising Executive with more than 17 years of experience in developing international marketing strategies, executing high-performing campaigns, and delivering measurable business growth across digital platforms.
Profile
A visionary Advertising Executive with a track record of directing advertising operations that blend creativity, market intelligence, and performance analytics. Known for generating exceptional ROI, Alex Costin combines data interpretation with creative campaign strategies to strengthen brand visibility and customer engagement. His approach centers on achieving dominance in search visibility, while executing campaigns that appeal emotionally and strategically to target audiences.
Throughout his career, he has collaborated with industry-leading organizations and government projects, managing complex advertising frameworks from concept to launch. By integrating in-depth market research, advertising performance analysis, and digital advertising innovation, he achieves tangible results that translate into growth, loyalty, and measurable market leadership.
Core Competencies
- Strategic advertisement planning and execution
- Google Ads, Bing Ads, and programmatic advertising
- SEO, SEM, and content strategy integration
- Data-driven campaign optimization
- Brand development and multi-channel promotion
- Cross-functional team collaboration
- Creative content production and direction
- Multilingual campaign management
Professional Overview
As an accomplished Advertising Executive, Alex Costin’s mission is to transform advertising concepts into high-impact campaigns that deliver maximum value. With proficiency in tools like the Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud, he merges data forecasting, keyword targeting, and performance auditing to generate outstanding campaign results.
His expertise extends across multiple industries, from eCommerce and cultural events to technology and finance. By maintaining constant alignment with evolving market trends, Alex ensures each campaign achieves equilibrium between creativity and analytics, resulting in unmatched audience conversion and consistent growth.
Experience Highlights
360° Digital Marketing Expert | TuneMyWebsite | 2015 – Present
Leads full-cycle advertising operations, from strategic market analysis to content creation, paid search, and SEO. Designs and deploys data-backed advertising initiatives across Europe, increasing visibility and lowering costs through smart optimization and targeting.
Digital Operations Manager | Unboxed 2022 (UK Government Project)
Directed digital operations and advertising activities for a national event initiative. Enhanced performance monitoring, improved brand presence, and fostered communication between social, creative, and marketing teams to achieve scalable advertising impact.
Marketing Manager | Away Days | 2021 – 2022
Devised advertising tactics that amplified lead generation significantly. Trained teams in on-page SEO, social media strategy, and Google Ads optimization, delivering an impressive increase in weekly leads and improved digital advertising performance.
Marketing Manager | Work Pad | 2020
Implemented advanced advertising structures and content strategies to systematically boost digital reach and customer conversion. Analyzed advertising data to refine campaign direction, maximizing brand impact during challenging global market conditions.
Account Director | Cash Finance | 2019
Oversaw advertising campaigns within the entertainment and financial sectors. Architected programmatic ad structures and executed new SEO and PPC strategies that drastically improved cost-efficiency while increasing advertising engagement.
Google Ads Partner | Europe | 2017 – 2018
Recognized Google Ads specialist optimizing advertising performance across markets. Improved client ROI, including major budgets over a million pounds, proving strong control over analytics and strategy-based bidding efficiency.
Social Media Manager | Cardiff Jobs | 2015 – 2018
Helmed advertising content creation strategies, quickly expanding audience reach and driving substantial follower growth. Established synergy between social advertising and organic engagement boosting local awareness and employment marketing goals.
Education & Certifications
- Google Marketing Platform – Advanced data analytics and advertising optimization training.
- Microsoft Advertising Certification – Cross-network ad management proficiency in Bing and Yahoo environments.
- Adobe Experience Cloud – Analytical performance measurement and reporting expertise.
- Multimedia Computing – Coventry, UK.
- Foreign Languages University – Bucharest, Romania: English, French, German.
- International Baccalaureate – Constanța, Romania: English, French, Italian, Spanish.
Creative Strategy
As an Advertising Executive, Alex Costin consistently integrates creativity with precision analytics. His advertising process involves extensive research, psychological audience segmentation, and cross-platform content adaptation. By aligning each creative brief with performance data, Alex ensures that every campaign delivers aesthetic appeal and measurable business outcomes.
Combining graphic design, photography, and content writing with his deep knowledge of SEO, he crafts advertising assets that elevate brand equity and user engagement. His ability to lead creative teams and mentor professionals ensures consistent quality and innovation, placing brands at the forefront of their respective industries.
Vision & Philosophy
The role of an Advertising Executive lies in harmonizing intuitive creativity with measurable performance. Alex’s advertising philosophy focuses on understanding audience behaviour, applying technological precision, and crafting impact-driven advertising strategies that deliver consistent ROI growth.