Business Portfolio

 

Career Portfolio Presentation

Full-Stack Digital Marketer, SEO Strategist & Growth Leader Business Portfolio

20+ years of experience across AI-ready SEO, AEO/GEO, paid search, web development, e-commerce, and multi-channel growth — delivering measurable results for SMEs, government programmes, and international brands.

UK & International  •  2004 – Present

10,000+

Content pages deployed

1,000%

Marketing output increase

90%+

PPC cost reduction

600/wk

Leads, up from ~20

Professional Profile

What I Do
  • AI-ready technical SEO, AEO & GEO optimisation
  • End-to-end digital marketing strategy & execution
  • Full-stack web development (Drupal, WordPress, PHP, Bootstrap)
  • SEM / Google Ads & Bing Ads performance marketing
  • Off-page SEO, digital PR & link-building systems
  • Analytics, reporting & data-led optimisation
Signature Results
  • Increased marketing deliverables by 1,000% via AI-powered production systems
  • Deployed 10,000+ content pages for large-scale off-page SEO
  • First-page / first-result visibility in under 11 days on selected campaigns
  • Reduced PPC costs by 90%+ while reaching Ad Rank #1
  • Grew weekly leads from ~20 to ~600 at Away Days
  • Increased Bing Ads sales to 10% of total company sales

Core Capabilities

Search & AI Visibility

Technical SEO, AEO, GEO, schema, internal linking, structured content, AI-search optimisation.

Web & Development

Drupal, WordPress, PHP, MySQL, Apache, HTML5, CSS3, JavaScript, Bootstrap 3 & 5, SSL, JSON.

Paid & Organic Growth

Google Ads, Bing Ads, SEM, social campaigns, conversion optimisation, growth hacking.

Off-Page SEO

Link building, digital PR, brand mentions, topical authority, scalable campaign systems.

Analytics & Reporting

Google Analytics, Search Console, keyword & competitor research, KPI frameworks, ROI reporting.

Leadership & Training

Team training, agency leadership, Google Ads workshops, international team management.

Current Roles

June 2023 – Present

Full Stack Digital Marketer — AlexCostin.com
  • Specialises in AI-ready technical SEO, AEO and GEO
  • Refined the “Perfect Website” framework for traditional and AI-driven discovery
  • Built AI-powered production systems, increasing deliverables by 1,000%
  • Deployed 10,000+ content pages for off-page SEO campaigns
  • Achieved first-page or first-result visibility in under 11 days on selected campaigns

March 2015 – Present

360° Digital Marketing Expert — TuneMyWebsite
  • Partners with SMEs and start-ups across international markets
  • Delivers strategy, web development, SEO, SEM and growth programmes
  • Builds high-performing “start-up ready” websites
  • Reduced PPC costs by 90%+ and improved Ad Rank to #1
  • Trains and manages international teams; reports via Google Ads, Search Console & Analytics

Career Timeline

2023–Present — Full Stack Digital Marketer, AlexCostin.com
2015–Present — 360° Digital Marketing Expert, TuneMyWebsite
2023 — Marketing Manager, JJ Smith
2022 — Digital Marketing Specialist, Unboxed 2022 (DCMS)
2021–2022 — Marketing Manager, Away Days
2020–2021 — SEO Specialist, Dunster House
2019 — Chief Digital Officer, Cash Finance • E-Commerce Manager, Needen Corporation
2018 — E-Commerce Manager, Educa Inventions • Google Ads Trainer, Autoocupació • Co-Founder, Promote Barcelona
2017–2018 — Google Ads Partner (Cardiff, London, Barcelona) • Founder, Cardiff Jobs
2016–2017 — Digital Marketing Specialist, General & Medical • Marketing Manager, Blue Trolley
2013–2015 — E-Commerce Manager, Oxfam • Founder, Glamorgan Nightlife
2011–2013 — Founder, Worcester Nightlife
2007–2010 — Entrepreneur & Director, Construction Crew
2004–2007 — Photo Editor / Photographer, FUJIFILM

Standout Results

2,000%

Increase in weekly e-commerce sales at Blue Trolley via new social & “Advertising Agent” channels

500%

Increase in Oxfam Cardiff store e-commerce sales through volunteer training and online promotion

300%

Sales increase at Educa Inventions through paid-search optimisation and international expansion

25%+

Google Ads CTR achieved in training programmes, up from under 5%

10,000%

Increase in Cardiff Jobs Job Club social media outreach

8%

ROI increase in one month for a £1M/month car-insurance Google Ads account

#1

Rankings achieved across Google, Bing and Yandex for Promote Barcelona target keywords

9→1

Key Dunster House pages improved from 9th to 1st/2nd positions in Google

Selected Role Highlights

Led SEO/SEM audits, identified bot traffic and wasted Google Ads budget, and delivered data-led recommendations that refocused spend on high-value commercial opportunities and improved strategy alignment.

Selected as the only available UK specialist to oversee the Drupal website delivery for the UK Government DCMS Unboxed 2022 initiative — covering UX, content, W3C validation, accessibility, performance and functionality.

Built the marketing strategy across SEO, Google Ads, social and conversion optimisation; trained the in-house team; increased weekly leads from ~20 to ~600.

Delivered a company-wide organic growth strategy, on-page and off-page SEO, and trained a team of seven; improved key pages from 9th to 1st/2nd positions.

Led digital strategy for eight client accounts: website rebuilds, SEO, Google Ads, analytics and training; multiple client keywords reached 1st-position rankings.

Translated Google Ads insights into a cost-effective Bing Ads strategy, cutting paid-search costs by 90% while growing Bing sales to 10% of total company sales.

Earlier Career & Entrepreneurship

Educa Inventions (2018)

Optimised Google Ads in Spain & Portugal and led international expansion across Germany, France, China, Russia and the US; contributed to a 300% sales increase.

Google Ads Trainer — Autoocupació (2018)

Trained teams from Autoocupació, Remploy and Barcelona Activa; improved average CTR from under 5% to over 25%.

Promote Barcelona (2018)

Co-founded and built the agency’s SEO-optimised website; reached #1 on Google, Bing and Yandex for all target keywords.

Google Ads Partner (2017–2018)

Ran A/B testing across 50 websites and supported a £1M/month car-insurance advertiser, delivering an 8% ROI increase within one month.

Cardiff Jobs (2015–2018)

Founded a local employment brand and multi-channel social network; increased Job Club outreach by 10,000% and competed with major recruitment brands in local search.

General & Medical (2016–2017)

Optimised a key health-insurance sales page that outranked Bupa for competitive search terms.

Blue Trolley (2016)

Launched “The Advertising Agent” brand and social channels, increasing weekly e-commerce sales by 2,000%.

Oxfam & Nightlife Brands (2011–2015)

Grew Oxfam Cardiff e-commerce sales by 500%; founded and ran Glamorgan Nightlife and Worcester Nightlife community brands end-to-end.

Thank You

Turning Search, AI & Data 
into Measurable Growth

Combining technical precision, creative marketing and scalable systems to help businesses rank, convert and grow.

AI-Ready SEO Performance Marketing Web Development Team Leadership