Career Portfolio

Partners with SMEs and start-ups across international markets to deliver digital marketing, web development, SEO, SEM and growth strategies.

• Met business owners and directors to define commercial goals and translate market, keyword and competitor research into results-focused strategies.
• Conducted successful market-research campaigns across the UK, USA, Spain, Italy, France and other regions.
• Created “start-up ready” websites as both back-end and front-end developer using Drupal, WordPress, Apache, MySQL, SQLite, PHP, XML, SSL, JSON, HTML5, CSS3, JavaScript and Bootstrap.
• Built high-performing websites designed to help SMEs and start-ups achieve #1 search-engine rankings.
• Delivered technical SEO, digital PR, growth hacking and off-page SEO campaigns to strengthen domain authority and organic rankings.
• Created and optimised SEM campaigns, reducing PPC costs by 90%+, increasing Ad Rank to #1 and improving ROI.
• Planned and managed paid and organic social-media campaigns to increase brand awareness, engagement and reach.
• Trained and managed international teams to launch products, websites and campaigns.
• Produced monthly performance reports using Google Ads, Search Console/Webmaster Tools and Google Analytics.

Appointed to improve brand positioning, digital visibility and the effectiveness of SEO, SEM and wider online marketing activity.

• Collaborated with an external digital agency to review performance, identify strategic gaps and align marketing with commercial objectives.
• Identified bot traffic, wasted Google Ads budget and overreliance on templated campaigns.
• Conducted SEO and SEM audits covering keyword targeting, campaign structure, ad quality, landing pages, tracking and budget allocation.
• Provided data-led recommendations to reduce wasted ad spend and refocus activity on high-value commercial opportunities.
• Supported a clearer digital-marketing strategy across brand goals, website performance and lead generation.

Selected as the only available UK specialist to oversee user experience, content, validation, accessibility and overall Drupal website delivery for the UK Government Department for Culture, Media & Sport (DCMS) Unboxed 2022 initiative.

• Reviewed the partner agency’s incomplete work and identified unresolved issues across UX, content quality, accessibility, technical validation and functionality.
• Oversaw user-experience improvements to ensure the website was clear, intuitive and mobile-friendly.
• Reviewed and improved content for accuracy, consistency, readability and communication goals.
• Managed W3C validation and accessibility requirements, supporting compliance with web standards.
• Ensured the Drupal website met technical, content, performance and accessibility requirements before delivery.
• Corrected the Numiko agency’s failure to deliver on its sales pitch, restoring project quality, momentum and stakeholder confidence.

Developed and delivered the company’s marketing strategy, leading SEO, paid search, social media and lead-generation initiatives.

• Developed the overall marketing strategy with management and the executive team.
• Trained the in-house team, including executives and the web developer, on SEO audits, technical and content SEO, and social-media campaign planning.
• Planned and implemented Google Ads campaigns to increase qualified traffic and improve lead quality.
• Created and executed an off-page SEO strategy, building relevant backlinks and improving domain authority.
• Delivered multi-channel marketing initiatives combining paid search, SEO, social media and conversion optimisation.
• Increased weekly leads from approximately 20 to approximately 600.

Developed and delivered an organic growth strategy that improved SEO rankings, organic traffic and online sales.

• Performed on-page SEO audits across metadata, headings, internal linking, content quality, page structure and keyword targeting.
• Used market intelligence and competitor analysis to identify high-value SEO growth areas and priority keywords.
• Created and implemented off-page SEO campaigns to strengthen domain authority and improve rankings for priority product and category pages.
• Helped improve rankings for key pages from 9th position to 2nd and 1st positions in Google.
• Trained and remotely supervised a team of seven colleagues on SEO best practices.
• Supported a consistent, scalable SEO workflow across content, development and marketing teams.

Responsible for accelerating Work Pad’s marketing through website modernisation, SEO strategy and market research.

• Oversaw the existing website and initiated development of a new, modern website to replace the obsolete platform.
• Defined and implemented an SEO strategy based on market and keyword research to improve search rankings and website traffic.

Led digital strategy, website development, SEO, paid search, analytics and team training for a local agency managing eight client accounts.

• Directed digital marketing strategy and campaign delivery for eight client accounts, including night-time venues, cryptocurrency suppliers and other local businesses.
• Led and supervised WordPress website rebuilds to improve landing-page quality, UX, mobile performance and conversion potential.
• Developed SEO strategies for competitive keywords, improving visibility, rankings and qualified traffic.
• Implemented off-page SEO campaigns using a personal network of websites to strengthen backlink profiles and domain authority.
• Helped multiple client keywords reach 1st-position rankings in Google.
• Targeted English-speaking visitors in Barcelona through locally relevant content, keyword targeting and off-page SEO.
• Planned and implemented Google Ads campaigns, improving relevance, Quality Score, CTR and cost efficiency.
• Improved traffic measurement and reporting using Google Analytics.
• Trained seven agency staff face-to-face on SEO, Google Ads, landing-page optimisation and performance reporting.

Reported directly to the Director and used Google Ads performance data to develop a more cost-effective Bing Ads strategy.

• Analysed Google Ads keyword performance, conversion trends, CPC and ROAS.
• Translated insights into a structured Bing Ads campaign with high-performing keywords, refined targeting and cost-effective ad copy.
• Reduced paid-search advertising costs by 90% while maintaining sales performance.
• Grew Bing Ads sales to represent 10% of total company sales.
• Presented performance insights and recommendations to the Director.

Optimised paid-search performance in Spain and Portugal and supported international market expansion across Europe, China and the United States.

• Managed and optimised Google Ads campaigns in Spain and Portugal, improving keyword targeting, ad copy, bidding, structure and conversion tracking.
• Developed an international expansion strategy across German, French, Chinese, Russian and U.S. markets.
• Conducted keyword and competitor research for each new market.
• Created and optimised multilingual ad campaigns, landing-page recommendations and product messaging.
• Implemented performance tracking and reporting for sales, CPA and ROI.
• Contributed to a 300% increase in sales through improved campaign performance and international expansion.

Delivered practical Google Ads training and campaign optimisation support to teams from Autoocupació, Remploy and Barcelona Activa (Barcelona City Council).

• Trained cross-organisational teams on campaign strategy, structure, keyword research, audience targeting, ad copywriting, bidding, conversion tracking and reporting.
• Delivered workshops covering search campaigns, ad relevance, Quality Score, negative keywords, landing-page alignment, A/B testing and data-driven optimisation.
• Reviewed live campaigns and provided actionable recommendations to improve CTR, relevance, budget efficiency and lead quality.
• Helped improve campaign performance from an average CTR of under 5% to over 25%.
• Equipped staff with a repeatable optimisation framework for planning, launching, measuring and improving campaigns.

Co-founded and developed the online presence for a local digital marketing agency, creating a responsive, SEO-optimised website from concept to launch.

• Designed and implemented the agency’s SEO strategy.
• Helped the business reach 1st position on Google, Bing and Yandex for all target keywords.
• Created and managed organic and paid social-media campaigns to increase awareness, engagement and lead generation.
• Trained the founding team on Google Ads, including campaign setup, keyword targeting, budget management and performance optimisation.

Conducted an extensive A/B testing programme across 50 websites while supporting businesses as a Google AdWords / Google Ads Partner.

• Analysed how search engines interpreted different content types and how users responded to messaging, layout, keywords and calls to action.
• Developed evidence-based recommendations for content relevance, landing-page structure, organic visibility and paid-search conversion performance.
• Supported businesses across Cardiff, London and Barcelona with campaign strategy, account upgrades and performance optimisation.
• Helped clients transition to updated Google Ads campaign structures, bidding strategies, tracking configurations and best practices.
• Supported a UK car insurance provider with a £1 million monthly advertising budget through an account upgrade to the newest algorithm and campaign framework.
• Delivered an 8% increase in ROI within one month through new ads and optimisation strategy.

Founded Cardiff Jobs to connect Cardiff jobseekers with local employment opportunities, training resources and employer vacancies.

• Partnered with the Cardiff City Council Job Club to understand local jobseeker needs and identify priority audiences.
• Built a multi-channel social media network to share vacancies, career advice, job-club updates and employment support content.
• Increased the Job Club’s social media outreach by 10,000%.
• Designed, launched and managed a dedicated website for vacancies, events and employment support services.
• Optimised the website for local search visibility, competing with larger recruitment brands including Adecco, Randstad and Brook Street.
• Built relationships with employers, recruiters, community organisations and council representatives.
• Managed daily community activity, enquiries, moderation, vacancy curation and engagement.

Delivered training for a small digital agency on Google AdWords and Google SEO best practices.

• Explained how to structure, launch and optimise Google Ads campaigns, including keyword research, ad groups, bidding, targeting, ad copy and conversion tracking.
• Trained team members on SEO fundamentals, including on-page optimisation, keyword strategy, technical considerations, content quality and link building.
• Provided guidance on aligning paid search with organic SEO to improve visibility and lead generation.
• Shared campaign auditing and performance-analysis techniques.

Worked with a five-person in-house team to develop and execute a digital marketing strategy that increased qualified traffic, enquiries and sales for a regulated health insurance provider.

• Conducted keyword research, competitor analysis and audience insights across health insurance product pages.
• Led on-page SEO improvements across page structure, metadata, headings, internal linking, content relevance and calls to action.
• Implemented off-page SEO initiatives including outreach, link building, content promotion and brand visibility.
• Optimised a key health insurance sales page to improve rankings, UX and conversion potential.
• Helped the optimised page outrank Bupa for competitive search terms.
• Monitored rankings, traffic, engagement and conversions to refine strategy.

Led digital marketing for one of the UK’s leading trolley manufacturers, helping the business expand into social media and e-commerce.

• Developed and launched “The Advertising Agent”, an innovative marketing brand and channel strategy.
• Created and managed social media campaigns for trade customers, businesses and prospective buyers.
• Produced promotional content, product-focused messaging and campaign assets.
• Identified and tested new digital acquisition channels.
• Increased weekly e-commerce sales by 2,000% through the new social media and Advertising Agent channels.

Part-time collaboration, one day per week, managing and improving the Cardiff store’s e-commerce activity.

• Trained new volunteers in digital marketing, product presentation, online merchandising, content creation, customer communication and social media promotion.
• Developed practical workflows that enabled volunteers to list, promote and sell donated items online.
• Used personal social networks to amplify listings, campaigns and local fundraising initiatives.
• Increased Cardiff store e-commerce sales by 500%.
• Collaborated with staff and volunteers to identify high-value or distinctive items for online promotion.

Founded and developed Glamorgan Nightlife as a regional digital brand connecting people across Glamorgan with local bars, clubs, events and entertainment venues.

• Established brand identity, website, Facebook community, photography style and content strategy.
• Designed, launched and maintained a website for event listings, venue features, photo galleries and local nightlife content.
• Built and managed an active Facebook community through event photos, promotions, competitions and local content.
• Attended venues and events as brand ambassador, developing relationships with owners, promoters, DJs and local businesses.
• Launched a branded merchandise initiative, creating an additional revenue stream.
• Managed the venture independently across branding, web design, photography, content, partnerships, merchandise and community operations.

Founded and built Worcester Nightlife from concept into a recognised local brand connecting residents and visitors with bars, clubs, events and entertainment venues.

• Defined brand identity, visual style, tone of voice, content strategy and community guidelines.
• Designed, launched and managed the brand website as a hub for events, venue features, galleries and local nightlife information.
• Built and managed an active Facebook community through photos, event promotions, venue highlights and engaging content.
• Acted as on-the-ground brand ambassador, building relationships with venue owners, promoters, DJs and businesses.
• Managed all aspects independently, including branding, web design, photography, content, partnerships and community operations.

Founded and directed a local construction company, overseeing business strategy, operations, client relationships, budgeting and project coordination.

• Developed marketing initiatives to generate local and regional leads and grow the client base.
• Self-taught HTML, CSS, web hosting, domain management and server fundamentals to independently build and launch the company website.
• Designed and maintained a professional website showcasing services, projects, contact information and service areas.
• Implemented local and regional online marketing through search-friendly content, directory listings and targeted outreach.
• Managed enquiries from initial contact through estimate, proposal, scheduling and completion.
• Created marketing materials, quotations, project presentations and client communications.

Produced high-quality commercial and editorial photography for product campaigns, marketing materials and corporate communications.

• Planned and executed studio and on-location shoots, including lighting, composition, styling and equipment selection.
• Reviewed, selected and edited large volumes of images for print and digital channels.
• Performed advanced retouching, colour correction, cropping and image enhancement using Adobe Photoshop.
• Collaborated with sales teams to translate creative briefs into compelling visual content.
• Managed digital image libraries, including file organisation, metadata, archiving, backup and asset distribution.