Curriculum

AlexCostin.com

Specialises in AI-ready technical SEO, Answer Engine Optimisation, Generative Engine Optimisation and scalable off-page SEO systems.

• Refined the “Perfect Website” technical framework for traditional and AI-driven search discovery.
• Combined technical SEO, structured content, schema and internal linking to improve organic visibility.
• Created AI-powered production systems that increased marketing deliverables by 1,000%.
• Deployed more than 10,000 content pages for large-scale off-page SEO campaigns.
• Helped selected campaigns achieve first-page or first-result visibility in under 11 days.

TuneMyWebsite

Partners with SMEs and start-ups internationally to deliver marketing, web development, SEO, SEM and growth strategies.

• Created start-up-ready websites using Drupal, WordPress, PHP, MySQL, HTML5, CSS3, JavaScript and Bootstrap.
• Delivered technical SEO, digital PR, outreach, link building and conversion-focused landing pages.
• Reduced PPC costs by more than 90% while improving Ad Rank to #1 and ROI.
• Managed paid and organic social campaigns, international teams and monthly performance reporting.

JJ Smith

• Improved brand positioning, SEO, SEM and wider digital-marketing performance.
• Identified bot traffic, wasted Google Ads spend and overreliance on templated campaigns.
• Conducted SEO and SEM audits covering keywords, tracking, landing pages and budget allocation.
• Recommended improvements to reduce wasted spend and refocus activity on high-value opportunities.

Unboxed 2022, DCMS

• Oversaw user experience, content, validation, accessibility and Drupal website delivery.
• Reviewed partner-agency work and resolved UX, content, functionality and accessibility issues.
• Managed W3C validation and accessibility requirements before delivery.
• Ensured the website met technical, content, performance and accessibility standards.

Away Days

• Led SEO, paid search, social media and lead-generation initiatives.
• Trained executives and the web developer in SEO audits and campaign planning.
• Implemented Google Ads, off-page SEO and conversion-focused landing-page strategies.
• Increased weekly leads from approximately 20 to approximately 600.

Dunster House

• Delivered an organic growth strategy to improve rankings, traffic and e-commerce sales.
• Audited metadata, headings, internal linking, content quality and keyword targeting.
• Improved key-page rankings from 9th position to 2nd and 1st positions in Google.
• Trained and remotely supervised seven colleagues on SEO best practice.

Work Pad

• Oversaw the existing website and initiated development of a modern replacement platform.
• Defined an SEO strategy using market and keyword research to improve rankings and traffic.

Cash Finance

• Led digital strategy, website development, SEO, paid search, analytics and training for eight client accounts.
• Rebuilt WordPress websites to improve UX, mobile performance and conversion potential.
• Helped multiple client keywords reach first-position Google rankings through off-page SEO.
• Trained seven agency staff in SEO, Google Ads, landing-page optimisation and reporting.

Needen Corporation

• Used Google Ads data to develop a more cost-effective Bing Ads strategy.
• Reduced paid-search advertising costs by 90% while maintaining sales performance.
• Grew Bing Ads sales to 10% of total company sales.

Educa Inventions

• Optimised Google Ads campaigns in Spain and Portugal.
• Developed international expansion strategies across European, Chinese, Russian and U.S. markets.
• Contributed to a 300% increase in sales through improved campaign performance and market expansion.

Autoocupació, Remploy & Barcelona Activa

• Delivered practical Google Ads training and campaign optimisation support.
• Improved average CTR from under 5% to over 25%.
• Equipped teams with repeatable campaign planning, measurement and optimisation frameworks.

Promote Barcelona, Barcelona, Spain

• Created a responsive, SEO-optimised agency website from concept to launch.
• Achieved first-position rankings on Google, Bing and Yandex for target keywords.
• Managed organic and paid social campaigns and trained the founding team on Google Ads.

Cardiff, London & Barcelona

• Ran A/B testing across 50 websites to assess content, layout, keywords and calls to action.
• Supported a UK car-insurance provider with a £1 million monthly advertising budget.
• Delivered an 8% ROI increase within one month through new ads and optimisation strategy.

Cardiff Jobs

• Founded a platform connecting Cardiff jobseekers with vacancies, training and employer opportunities.
• Increased the Job Club’s social-media outreach by 10,000%.
• Built a local-search-optimised website competing with larger recruitment brands.

Westside London

• Trained a digital agency on Google AdWords and SEO best practices.
• Covered campaign structure, keyword research, bidding, conversion tracking and reporting.
• Supported alignment between paid search and organic SEO activity.

General & Medical

• Developed digital marketing strategy for a regulated health-insurance provider.
• Improved page structure, metadata, internal linking, content relevance and calls to action.
• Helped a key sales page outrank Bupa for competitive search terms.

Blue Trolley

• Launched “The Advertising Agent” marketing brand and channel strategy.
• Created social campaigns, promotional content and new digital acquisition channels.
• Increased weekly e-commerce sales by 2,000%.

Oxfam, Cardiff

• Managed Cardiff store e-commerce activity one day per week.
• Trained volunteers in product presentation, online merchandising and social promotion.
• Increased Cardiff store e-commerce sales by 500%.

Glamorgan Nightlife

• Founded a regional digital brand connecting people with local venues and events.
• Built the website, Facebook community, photography style and content strategy.
• Created merchandise revenue and managed partnerships, moderation and community engagement.

Worcester Nightlife

• Built a local nightlife brand across website, social media, photography and events.
• Managed branding, content, partnerships, community moderation and promotion.
• Used audience insights to refine content and increase organic reach.

Construction Crew

• Founded and directed a local construction company.
• Self-taught HTML, CSS, hosting, domains and server fundamentals to launch the company website.
• Managed lead generation, quotations, client communications and project coordination.