Curriculum Vitae

Full Stack Digital Marketer

AlexCostin.com | June 2023 – Present

• Specialises in AI-ready technical SEO, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and scalable off-page SEO systems.
• Refined the “Perfect Website” technical framework to improve visibility across traditional search engines and AI-driven discovery.
• Combined technical SEO, structured content, schema, internal linking and AI-search optimisation to strengthen organic performance.
• Designed AI-powered production systems that increased marketing deliverables by 1,000%.

Key Achievements

• Created and deployed more than 10,000 content pages for large-scale off-page SEO campaigns.
• Built topical authority, backlink opportunities, brand mentions and search visibility for client websites.
• Developed repeatable campaigns helping clients compete for first-position search results.
• Selected campaigns achieved first-page or first-result visibility in under 11 days.
• Used Google Search Console, Analytics, keyword research and competitor analysis to prioritise high-impact opportunities.

Marketing Manager

JJ Smith | February – May 2023

• Improved brand positioning, digital visibility and SEO/SEM effectiveness.
• Identified bot traffic, wasted Google Ads budget and overreliance on templated campaigns.
• Conducted SEO and SEM audits covering keywords, campaign structure, landing pages, tracking and budget allocation.
• Provided data-led recommendations to reduce wasted spend and refocus activity on high-value opportunities.

Digital Marketing Specialist

Unboxed 2022 | August – November 2022

• Oversaw user experience, content, validation, accessibility and Drupal website delivery for the UK Government DCMS Unboxed 2022 initiative.
• Reviewed partner-agency work and resolved issues across UX, content quality, accessibility, validation and functionality.
• Managed W3C validation and accessibility requirements before delivery.
• Restored project quality, momentum and stakeholder confidence.

Marketing Manager

Away Days | October 2021 – January 2022

• Developed and delivered the company marketing strategy across SEO, paid search, social media and lead generation.
• Trained executives and the web developer on SEO audits, technical SEO, content SEO and social campaigns.
• Implemented Google Ads campaigns and off-page SEO strategies to improve qualified traffic and domain authority.
• Increased weekly leads from approximately 20 to approximately 600.

SEO Specialist

Dunster House | October 2020 – March 2021

• Developed a company-wide organic growth strategy to increase search visibility, qualified traffic and e-commerce sales.
• Performed on-page SEO audits across metadata, headings, internal linking, content, structure and keyword targeting.
• Built off-page campaigns to strengthen domain authority and improve priority product and category rankings.
• Helped improve key-page rankings from 9th position to 2nd and 1st positions in Google.
• Trained and remotely supervised seven colleagues on SEO best practices.

E-Commerce Manager

Needen Corporation | May 2019

• Used Google Ads performance data to develop a more cost-effective Bing Ads strategy.
• Built and launched Bing Ads campaigns using high-performing keywords, refined targeting and cost-effective ad copy.
• Reduced paid-search advertising costs by 90% while maintaining sales performance.
• Grew Bing Ads sales to 10% of total company sales, creating an additional revenue channel.

Google Ads Partner

Cardiff, London & Barcelona | April 2017 – October 2018

• Conducted A/B testing across 50 websites to assess search-engine interpretation, user response, messaging, layout, keywords and calls to action.
• Supported businesses with campaign strategy, account upgrades and performance optimisation.
• Helped a UK car insurance provider with a £1 million monthly advertising budget upgrade its Google Ads account.
• Delivered an 8% return-on-investment increase within one month.

E-Commerce Manager

Educa Inventions | July – August 2018

• Optimised Google Ads campaigns in Spain and Portugal, improving targeting, ad copy, bidding, structure and conversion tracking.
• Developed international expansion strategies across German, French, Chinese, Russian and U.S. markets.
• Created multilingual campaigns, landing-page recommendations and product messaging.
• Contributed to a 300% increase in sales through campaign performance and international expansion.

Co-Founder & Website Creator

Promote Barcelona | June – July 2018

• Created a responsive, SEO-optimised agency website from concept to launch.
• Achieved first-position rankings on Google, Bing and Yandex for all target keywords.
• Managed organic and paid social campaigns and trained the founding team on Google Ads.

Brand Founder & Digital Community Manager

Cardiff Jobs | December 2015 – June 2018

• Founded Cardiff Jobs to connect jobseekers with local employment opportunities and employer vacancies.
• Built a multi-channel social network and dedicated website for vacancies, events and employment support.
• Increased the Job Club’s social-media outreach by 10,000%.
• Optimised local search visibility against larger recruitment brands.

Brand Founder & Digital Community Manager

Glamorgan Nightlife | February 2013 – September 2015

• Founded a regional digital brand connecting people with local bars, clubs, events and entertainment venues.
• Established brand identity, website, Facebook community, photography style and content strategy.
• Launched a branded merchandise initiative, creating an additional revenue stream.
• Managed branding, web design, photography, content, partnerships and community operations independently.

Digital Marketing Specialist

General & Medical | October 2016 – February 2017

• Developed a digital-marketing strategy that increased qualified traffic, enquiries and sales for a regulated health insurance provider.
• Led on-page SEO improvements and off-page initiatives to strengthen domain authority.
• Helped a key sales page outrank Bupa for competitive search terms.

Marketing Manager

Blue Trolley | April 2016 – July 2016

• Launched “The Advertising Agent”, a marketing brand and channel strategy to increase visibility and online sales.
• Created social campaigns, promotional content and product-focused messaging.
• Increased weekly e-commerce sales by 2,000% through new social-media and Advertising Agent channels.

E-Commerce Manager

Oxfam | September 2013 – October 2015

• Managed and improved Cardiff store e-commerce activity in a part-time, one-day-per-week collaboration.
• Trained volunteers in digital marketing, online merchandising, content creation and social promotion.
• Increased Cardiff store e-commerce sales by 500%.

Photo Editor / Photographer

FUJIFILM | December 2004 – August 2007

• Produced commercial and editorial photography for product campaigns, marketing materials and corporate communications.
• Planned studio and location shoots, including lighting, composition, styling and equipment selection.
• Performed advanced retouching, colour correction and image enhancement using Adobe Photoshop.