Email Marketing Freelance CV
Experienced digital marketing expert with a strong focus on strategic and data-driven email marketing. Skilled in creating automated email journeys that drive conversions, increase engagement, and improve customer retention across international markets. Fluent in several languages and proficient in SEO, SEM, analytics, and creative content development.
As a freelance professional, I design campaigns that combine content, automation, and conversion optimization to ensure measurable business growth. I collaborate with companies to strengthen brand communications and maximize ROI through advanced data segmentation and personalization strategies.
Core Expertise
- Email automation & lead nurturing
- CRM integration and segmentation
- Conversion tracking and performance analytics
- A/B testing and campaign optimization
- Multi-language campaign creation
Technical Skills
- Google Marketing Platform
- Microsoft Advertising
- Adobe Creative Cloud
- Drupal, Bootstrap & HTML/CSS
- Email marketing tools and automation platforms
Professional Summary
With over 17 years of experience in digital marketing, I combine analytical skills, creative design, and technical expertise to deliver powerful online campaigns. My approach to email marketing involves developing targeted content strategies, analyzing consumer behaviour, and executing personalized campaigns that align business goals with measurable outcomes.
Having collaborated with global brands and startups alike, I have built an advanced understanding of audience segmentation, list growth, and automation sequences. My hands-on experience extends across multiple industries and includes both B2B and B2C campaign management, boosting engagement rates and reducing churn.
Key Projects and Achievements
TuneMyWebsite – 360° Digital Marketing Expert
Developed and executed output-driven campaigns blending email, content, and digital strategy. Increased lead generation and engagement rates across multiple EU markets. Delivered measurable results including improved quality scores, reduced advertising costs, and consistent ROI improvement.
Away Days – Marketing Manager
Created innovative email marketing funnels integrated with social media and paid campaigns. Results: leads rose from 20 per week to 600 per week. Oversaw SEO and PPC collaboration that balanced both organic and paid channels effectively.
Dunster House – SEO Specialist
Enhanced customer communication flow through improved on-page and off-page strategies. Optimized email sequences for post-sale engagement and retention campaigns. Supported multichannel marketing that elevated visibility and loyalty.
Oxfam – Ecommerce Manager
Boosted revenue by over 500% with integrated campaigns involving targeted email newsletters and improved customer experience. Trained volunteers in best practices for email communication, layout structure, and responsive design templates.
Education & Certifications
- Google Marketing Platform Certification – Advanced campaign tracking and optimization
- Microsoft Advertising Training – Expertise in Microsoft Ecosystem
- Adobe Experience Cloud Professional – Digital performance analysis and creative optimization
- BA in Multimedia Computing – Coventry, UK
- Foreign Language Degree – Bucharest, Romania (English, French, German)
Languages
Fluent in English, French, Italian, Spanish, German, Russian, and Chinese. This multilingual capability strengthens cross-market email marketing campaigns, enabling precise localization, cultural insight, and personalization that resonate globally.
Creative Strategy
My freelance work integrates creative content planning with advanced technology. I combine A/B testing, email sequence automation, and conversion copywriting to improve every stage of the customer journey. This holistic approach ensures that all messages deliver value, credibility, and brand consistency.
Whether launching newsletters or nurturing long-term subscribers, I apply my cross-channel experience to align design effectiveness with measurable engagement. I continuously monitor open rates, CTR, and conversions, using insights to refine future strategies.
Professional Strengths
- Strategic vision with an analytics-driven mindset
- High attention to deliverability and compliance standards
- Ability to manage multiple international client projects simultaneously
- Experience training teams to become self-sufficient in campaign management
- Strong problem solving and process improvement skills
© 2026 Alex Costin – Freelance Digital Marketing & Performance Specialist
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