Freelance Marketing Expert CV

Freelance Marketing Expert CV

Freelance Marketing Expert CV

Seasoned digital marketing specialist with over 17 years delivering comprehensive strategies across SEO, SEM, content, social media, and performance analytics. Proven success guiding businesses from startups to established brands toward exceptional ROI and market dominance.

Expertise spans full-funnel marketing execution including market research, competitor analysis, creative development, technical optimization, and data-driven performance measurement. Multilingual capabilities enable effective campaigns across European and international markets with measurable business impact.

Strategic Capabilities

  • 360° digital marketing strategy development
  • Market research and competitor SWOT analysis
  • Cross-channel campaign orchestration
  • Performance analytics and ROI optimization
  • Team training and operational leadership

Technical Proficiency

  • Google Marketing Platform certification
  • Microsoft Advertising specialist
  • Adobe Experience Cloud professional
  • Drupal/Bootstrap website development
  • HTML/CSS and performance optimization

Professional Philosophy

Every marketing initiative begins with understanding client objectives through detailed discovery sessions. Comprehensive market analysis identifies untapped opportunities while competitor benchmarking establishes clear performance benchmarks. Strategies emerge from data patterns combined with creative execution capabilities.

Success metrics drive continuous optimization across all channels. Regular performance reviews ensure campaigns remain aligned with evolving business priorities while adapting to platform algorithm changes and market shifts. This disciplined approach consistently delivers superior results across diverse industries.

Signature Achievements

TuneMyWebsite – Lead Strategist

Architected complete digital ecosystems for European clients combining branding, technical websites, content systems, paid acquisition, and performance reporting. Delivered penalty-free websites with maximum landing page quality achieving 90% PPC cost reductions versus industry benchmarks.

Away Days – Growth Catalyst

Transformed lead generation from 20 weekly contacts to 600 through integrated SEO, paid social, and conversion optimization. Trained internal teams on technical audits and campaign management before external market challenges impacted operations.

Dunster House – Organic Growth

Engineered comprehensive SEO programs elevating key pages from position 9 to top 3 rankings. Directed remote team of 7 across content and technical implementations achieving sustained organic visibility gains.

Oxfam – Revenue Accelerator

Part-time strategic leadership generated 500% ecommerce revenue growth through optimized digital channels. Developed volunteer training programs ensuring sustainable marketing practices across charitable operations.

Global Campaign Execution

Multilingual proficiency across English, French, Italian, Spanish, German, Russian, and Chinese enables culturally resonant campaigns across international markets. Localized strategies respect regional search behaviors while maintaining brand consistency through centralized creative direction.

Cross-border experience includes Spanish/Portuguese optimization, German market expansion, Chinese platform integration, and pan-European performance tracking. Every territory receives tailored keyword strategies, localized content frameworks, and region-specific performance benchmarks.

Creative Production Expertise

Integrated design capabilities span brand identity development, brochure systems, infographic campaigns, professional photography, and responsive website architecture. Every visual asset supports strategic objectives through conversion-focused creative direction and performance measurement.

From still life ecommerce photography to comprehensive branding packages, creative output directly contributes to campaign success metrics. This end-to-end production capability eliminates agency coordination overhead while ensuring creative excellence across all deliverables.

Performance Leadership

  • Daily Google Marketing Platform monitoring
  • Microsoft Advertising campaign optimization
  • Adobe analytics implementation specialist
  • Cross-platform ROI consolidation expert
  • Custom performance dashboard development
  • Real-time KPI tracking systems
  • Predictive growth modeling
  • Stakeholder reporting automation

Educational Foundation

  • Google Marketing Platform Certification (2019-2021)
  • Microsoft Advertising Certification (2017-2021)
  • Adobe Experience Cloud Certification (2017-2021)
  • Google Ads Partner Academy Complete (2016-2019)
  • BA Multimedia Computing – Coventry University

Team Development Impact

Comprehensive training programs delivered to teams of 7+ across technical SEO, paid campaign management, content optimization, and performance analytics. Face-to-face and remote sessions create self-sufficient marketing departments capable of sustaining growth independently.

Training methodology emphasizes practical implementation over theoretical instruction. Teams master actual campaign workflows, KPI dashboards, A/B testing frameworks, and technical optimization procedures ensuring organizational marketing maturity post-engagement.

Technical Marketing Architecture

Proprietary website frameworks combine Drupal backend stability with Bootstrap frontend responsiveness achieving perfect core web vitals scores. Search-optimized architectures support both current algorithms and future indexing requirements through semantic markup and structured data implementation.

Performance optimization exceeds industry standards through advanced caching layers, image optimization pipelines, font loading strategies, and javascript execution minimization. Websites load faster than 95% of competitors while maintaining rich media capabilities.

Proven Market Results

  • Lead generation: 20→600 weekly (3000% growth)
  • Ecommerce revenue: 500% increase
  • Organic rankings: position 9→1
  • PPC costs: 90% below competitor averages
  • Social reach: 10,000% audience expansion
Ready to Transform Your Marketing Results

Comprehensive digital growth strategies with guaranteed performance improvement

© 2026 Alex Costin – Freelance Marketing & Performance Specialist

Freelance Website Design & Marketing Strategy Expertise

Discover top-tier expertise across website design, AI development, and marketing strategy. Each role below represents a specialized skill set aimed at growing businesses through high-performance digital solutions and creative brand innovation.

Freelance Website Designer — Create custom, SEO-optimized websites that combine design precision with measurable digital growth.

AI Website Developer — Develop data-driven, AI-enhanced websites built for automation, analytics, and advanced personalization.

Digital Marketer — Plan and execute online marketing strategies combining advertising analytics, SEO, and automation.

Growth Strategy Expert — Design long-term digital strategies that scale businesses using insight-driven marketing frameworks.

Marketing Development Specialist — Implement campaigns focused on lead acquisition, content optimization, and strategic partnerships.

Head of Marketing — Lead teams, unify branding, and drive ROI through cohesive global marketing innovation.

Content Specialist — Craft and optimize digital content designed to educate, engage, and convert target audiences.

Content Creator — Produce multimedia content from writing to visuals that amplify brand communication across channels.

Brand Manager — Strengthen identity, manage consistency, and guide storytelling across cross-media platforms.

B2B Affiliate Marketer — Connect brands and partners to create mutually profitable digital affiliate ecosystems.

Field Marketing Specialist — Coordinate localized marketing campaigns bridging brand and customer engagement in regional markets.

Brand Marketing Manager — Direct brand positioning campaigns supported by data insights and creative innovation.

Channel Marketing Manager — Optimize cross-channel performance through digital alignment and analytics‑based strategies.

Commercial Marketing Manager — Oversee campaigns integrating product strategy, performance metrics, and commercial alignment.

Marketing Automation Manager — Automate campaigns and integrate customer data to boost efficiency, lead nurturing, and conversions.

Marketing Associate — Support digital strategies with coordinated execution and performance tracking.

Marketing Support — Deliver consistent campaign assistance and content scheduling for global teams and clients.

Marketing Lead — Lead data-focused marketing executions aligning creativity with measurable company growth.

Marketing Coordinator — Bridge creative and data teams to ensure smooth workflow and timely campaign performance.

Multilingual Marketing Assistant — Contribute to global marketing through cultural insight, localization, and SEO translation optimization.