Generative AI Developer

Professional Overview

I am a digital marketing and technology expert with over seventeen years of experience in search engine optimization, software integration, and intelligent system development. My career evolved from full-stack digital marketing and SEO engineering into the field of generative AI, where I now develop and deploy creative, machine learning-powered content generators, natural language models, and automated decision systems. My mission as a generative AI developer is to merge artificial intelligence with real-world digital strategies that improve efficiency and make technology more human-centric.

Having mastered multiple disciplines—SEO, data science, analytics, design, and software architecture—I bring a holistic understanding of how web ecosystems interact with AI models. This enables me to create automated pipelines for text, image, and content generation that optimize user engagement, boost ROI, and deliver measurable business performance.

Core Competencies

Technical Expertise

Throughout a long career managing complex digital platforms, I gained proficiency in multiple programming and design ecosystems. I develop AI applications using modern frameworks, ensuring clean data pipelines and efficiency in both training and inference. My typical tech stack integrates Python, TensorFlow, PyTorch, and OpenAI API for AI model development, along with HTML, CSS, JavaScript, and CMS tools for product deployment. Leveraging cloud infrastructure from Google, Adobe, and Microsoft platforms allows precise monitoring of model performance and optimal use of business intelligence data.

My foundation in web performance analytics helps bridge the gap between AI models and marketing results. I apply optimization strategies learned from years in performance marketing to AI systems—minimizing response time, enhancing contextual accuracy, and ensuring that every intelligent feature directly contributes to growth and user engagement.

Professional Experience

360° Digital Development Expert | TuneMyWebsite | 2015 – Present
Overseeing full digital product lifecycles, I integrate data research with generative AI and content automation. Worked on large-scale projects where I developed web-based systems capable of automatic content synthesis, SEO optimization, and predictive marketing decisioning. Transformed multiple European clients' online presence through advanced analytics, data engineering, and AI model deployment.

AI Systems Consultant | Freelance | 2020 – 2025
Designed AI-driven content generation tools used by e-commerce, marketing, and publishing teams. Built interpretable models tailored to generate written and visual assets for branding and performance campaigns. My AI pipelines combine market research, natural language understanding, and user behavior data to produce adaptive and localized machine intelligence.

Digital Operations Manager | Unboxed 2022 | Department for Culture, Media & Sport, UK
Supervised cross-functional digital operations, ensuring that data and automation processes supported every team. Implemented early generative technologies for content personalization and multilingual audience engagement. Partnered with teams to ensure AI-assisted tools improved efficiency, content quality, and accessibility across government projects.

Marketing and AI Performance Strategist | Away Days | 2021 – 2022
Used machine learning models to automate ad optimization, driving results that expanded weekly leads by more than twentyfold. Applied AI prediction models for campaign forecasting and customer conversions to minimize costs and expand reach.

Notable Achievements

• Developed full AI content systems that integrate chat models, image synthesis, and dynamic SEO tagging within CMS websites.
• Built multilingual AI tools for global content localization using data from English, French, Italian, and Spanish datasets.
• Achieved record-breaking results by combining algorithmic keyword generation with automatic on-page optimization.
• Helped brands reduce creative production time by up to 90% using generative design techniques and adaptive templates.
• Directed data analysis projects utilizing predictive modeling to uncover new market potential and competitive intelligence.

Knowledge Domains

My approach to AI development is rooted in interdisciplinary insight, combining technologies from software engineering, cognitive computing, and digital experience research. I specialize in building human-like models that adapt based on interaction data. This focus on adaptive intelligence spans across various areas:

• Text-to-image and image-to-text system design.
• Knowledge graph integration with AI reasoning layers.
• Voice, speech, and customer interaction simulations using neural networks.
• Adaptive personalization models applied to e-commerce and marketing platforms.

Education and Certifications

Armed with a degree in Multimedia Computing from Coventry, I expanded my studies with certifications from Google, Microsoft, and Adobe related to data-driven marketing, analytics, and AI systems. My background in linguistics—spanning English, French, Italian, German, and Spanish—further supports the creation of multilingual AI models capable of global adaptation and semantic accuracy.

Vision as a Generative AI Developer

I see the generative AI revolution as a catalyst for creativity and productivity. My long-term vision is to build systems that elevate human imagination rather than replace it. I use AI as a collaborator—enhancing design, storytelling, and decision-making. By merging human intuition with algorithmic intelligence, I craft tools that empower innovation and growth in every industry I touch.

As industries transition into automation-first paradigms, I remain committed to ethical, transparent, and sustainable AI development. My role extends beyond technical implementation, focusing on human-centered design and continuous improvement of models through responsible data usage. The goal is not just smarter systems but better human outcomes.