Google Ads Freelancer CV

Working with business owners across multiple countries to define growth goals, evaluate current acquisition channels, and design paid campaigns aligned with revenue targets.

Responsible for building brands, crafting high performance websites, and integrating search campaigns, social activity, and content into one coherent performance strategy.

Delivers landing pages optimized for relevance and speed, achieving top scores that help reduce cost per click and increase overall account profitability.

• Develops comprehensive media plans supported by in-depth market and competitor research.
• Structures campaigns for clear intent segmentation and improved match between search terms, ads, and landing pages.
• Implements tracking, attribution, and reporting frameworks to give decision makers clear visibility on results.
• Runs regular training and workshops to help internal teams become self-sufficient with ongoing account management.

Partnered with leadership to design and execute a data-led marketing strategy focused on capturing and nurturing travel leads at scale.

Implemented scalable paid search campaigns and complementary off-site content activities to support long term acquisition.

• Planned, launched, and optimized campaigns that dramatically increased weekly qualified leads.
• Trained internal teams on search account structure, keyword research, and performance analysis.
• Built a roadmap for organic and paid channels to work together and reduce dependence on any single source.

Led search optimization initiatives for key revenue-driving pages, laying a strong foundation for both paid and organic performance.

Identified search growth opportunities, refined keyword targeting, and aligned landing page content with user intent and business goals.

• Conducted detailed audits to improve relevance, structure, and technical performance of important landing pages.
• Developed link building initiatives that supported ranking improvements for competitive terms.
• Collaborated with a remote team to embed best practices and ensure consistent implementation over time.

Oversaw digital strategies for multiple brands, including entertainment venues and financial services, ensuring that acquisition efforts delivered profitable growth.

Directed website rebuilds with an emphasis on landing page experience, conversion paths, and tracking alignment with advertising campaigns.

• Redesigned campaigns to improve relevance, click-through rates, and quality scores.
• Introduced structured reporting and tagging to clarify the contribution of each channel.
• Led and trained a cross-functional agency team on modern digital performance practices.

Experience includes leading digital operations for large public projects, managing campaigns for ecommerce brands, and consulting on acquisition strategies for startups and agencies.

Regularly responsible for performance monitoring, quality assurance, process improvement, and stakeholder communication around key digital metrics.

• Coordinated multidisciplinary teams to ensure that marketing, content, and technical work supported campaign performance.
• Identified and resolved bottlenecks in analytics, tracking, and reporting workflows.
• Contributed to long term digital roadmaps focused on scalable and sustainable acquisition.