Google Mobilegeddon penalties? Here are the facts:
GOOGLE MOBILEGEDDON Penalties
How does it affect your business and revenue?
Google's 2015 mobile-friendly update ("Mobilegeddon") brought big changes to mobile search rankings and results.
Search ranks
Affects only search rankings on mobile devices.
Search results
Affects search results in all languages globally.
Pages, not websites
Applies to individual pages, not entire websites
Search numbers
Mobile searches are said to account for anything from 25 to 70 per cent of searches online.
Google uses the mobile version of a site's content, crawled with the smartphone agent, for indexing and ranking.
This is called mobile-first indexing.
Bounce rate
As page load time goes from one second to five seconds, the probability of bounce increases by 90%.
GOOGLE MOBILEGEDDON STATS
More than half of overall web traffic comes from mobile, mobile conversion rates are lower than desktop.
In short, speed equals revenue.
63%
of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
51%
of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
50%
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
30%
of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone when making a one-time purchase.
58%
of smartphone users feel more favourable toward companies whose mobile sites or apps remember who they are and their past behavior.
60%
of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
REFERENCES:
Google. (2023). PageSpeed Insights. [Online]. Google. Available at: https://pagespeed.web.dev/analysis/https-thegoodmarketer-co-uk/ker7lneyfk?form_factor=mobile [Accessed 27 August 2023].
https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/
https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-bounce-rate-statistics/