
Independent Marketing CV
Accomplished independent marketing professional delivering comprehensive strategies across digital channels, creative production, and performance analytics. 17+ years guiding businesses from startups to established brands achieving measurable growth and market leadership.
Autonomous execution specialist managing complete marketing ecosystems from strategy through implementation and optimization. Expertise spans market research, campaign orchestration, technical development, and stakeholder training across international markets.
Strategic Services
- Complete marketing strategy development
- Market research and competitor analysis
- Cross-channel campaign management
- Performance optimization consulting
- Team training and capability building
Technical Expertise
- Google Marketing Platform certified
- Microsoft Advertising specialist
- Adobe Experience Cloud proficient
- Drupal/Bootstrap development
- SEO/SEM optimization frameworks
Autonomous Delivery Model
Independent marketing specialists provide complete end-to-end solutions eliminating agency coordination overhead. Direct client relationships ensure strategy alignment with business objectives. Hands-on execution delivers immediate results without implementation delays.
Comprehensive service scope includes discovery workshops, competitive benchmarking, technical audits, creative production, campaign deployment, and performance reporting. Single-point accountability guarantees cohesive execution across all marketing disciplines.
Documented Business Impact
TuneMyWebsite – Primary Strategist
Architected complete digital transformation programs for European clientele. Delivered penalty-free websites achieving maximum landing page quality scores with 90% PPC cost advantages versus industry benchmarks across multiple sectors.
Away Days – Revenue Architect
Integrated acquisition systems increased weekly leads from 20 to 600 representing 3000% growth. Comprehensive channel optimization established sustainable lead generation capacity before external market factors intervened.
Dunster House – Organic Leadership
Technical/content initiatives elevated commercial pages from position 9 to #1 rankings. Directed remote implementation team of 7 achieving coordinated portfolio-wide search visibility gains.
Oxfam – Ecommerce Catalyst
Part-time strategic direction generated 500% revenue growth through optimized digital channels. Established repeatable systems and trained volunteer teams ensuring sustained performance post-engagement.
Global Campaign Execution
Multilingual proficiency across English, French, Italian, Spanish, German, Russian, and Chinese enables culturally appropriate strategies across international markets. Localized execution maintains brand consistency while optimizing regional performance metrics.
Cross-border portfolio demonstrates Spanish/Portuguese dominance, German market penetration, Chinese platform integration, and pan-European performance leadership. Every territory receives tailored keyword strategies with centralized creative control.
Creative Production Suite
Integrated capabilities eliminate external vendor dependency. Brand identity development, brochure systems, infographic campaigns, professional photography, and responsive website architecture support strategic objectives through conversion-focused execution.
Ecommerce still life photography, studio shoots, and comprehensive branding packages directly contribute to campaign KPIs. End-to-end production capability ensures creative excellence across deliverables without coordination overhead.
Performance Leadership Framework
- Daily platform performance monitoring
- Cross-channel ROI consolidation
- Custom KPI dashboard development
- Predictive growth trajectory modeling
- Automated stakeholder reporting
- Real-time optimization adjustments
- Incremental revenue measurement
- Customer lifetime value prediction
Professional Certification Matrix
- Google Marketing Platform Certification
- Microsoft Advertising Certification
- Adobe Experience Cloud Certification
- Google Ads Partner Academy Complete
- Multimedia Computing Degree – Coventry
Organizational Capability Development
Comprehensive training programs delivered to teams of 7+ across technical disciplines, campaign management, and performance analytics. Face-to-face and remote sessions create self-sufficient marketing organizations sustaining growth independently.
Training methodology emphasizes practical workflow mastery over theoretical instruction. Barcelona city council, UK government initiatives, and private implementations all achieved organizational marketing maturity following structured programs.
Technical Marketing Infrastructure
Proprietary Drupal/Bootstrap frameworks combine enterprise stability with conversion optimization. Semantic architectures support current algorithms while future-proofing against indexing evolution. Perfect core web vitals scores enable superior user experiences.
Advanced caching layers, image optimization pipelines, and resource delivery strategies exceed industry performance benchmarks. Websites achieve competitive advantages through technical superiority supporting aggressive marketing initiatives at scale.
Quantified Performance Benchmarks
- Lead generation capacity: 3000% growth
- Ecommerce revenue acceleration: 500%
- Search ranking compression: 9→1 position
- Paid media efficiency: 90% cost advantage
- Social amplification: 10,000% reach expansion
Independent Marketing Advantages
Elimination of agency bureaucracy enables rapid strategy deployment. Direct client relationships ensure perfect objective alignment. Complete service ownership guarantees cohesive execution across creative, technical, and analytical disciplines.
Cost structure transparency eliminates hidden fees and margin stacking. Measurable ROI delivery through single-point accountability. Scalable engagement models adapt to business requirements without resource constraints.
Complete Marketing Transformation
Autonomous execution | End-to-end accountability | Guaranteed performance improvement
© 2026 Alex Costin – Independent Marketing Authority
Global Growth & Digital Optimization Expertise
Explore worldwide marketing leadership, multilingual SEO mastery, and data-driven growth strategies. Each link below represents specialized experience—covering international expansion, freelance innovation, and advanced search optimization across top global platforms.
Global Growth Strategist — Design global expansion frameworks powered by analytics, SEO, and multilingual market expertise.
International Digital Expansion Expert — Execute strategies aligning cross‑border marketing, localization, and performance optimization.
Growth Strategist — Drive sustainable growth through integrated digital systems, analytics, and creative execution.
Multilingual Digital Marketing Expert — Expand global communication reach with precise multilingual SEO and culturally aligned strategies.
Freelance Reporter — Produce engaging multimedia reports and global marketing content driven by factual precision.
Freelance Project Manager — Coordinate cross‑functional digital campaigns ensuring on‑time, high‑quality project delivery.
Freelance Photographer — Capture brand identity through professional visuals that elevate engagement and online appeal.
Full Funnel Digital Growth Specialist — Map user journeys to measurable outcomes integrating SEO, UX, and marketing automation.
Freelance Marketing — Deliver agile marketing services focused on analytics, conversion, and creative innovation.
Freelance Logo Design — Create scalable and recognizable brand identities combining aesthetics and strategic design.
Data‑Driven Storytelling Expert — Connect data insights with creative communication to craft compelling, conversion‑based narratives.
Data‑Driven Storytelling — Explore how metrics and creative strategy merge to deliver measurable storytelling impact.
Freelance Journalist — Write data‑centric articles optimized for visibility, engagement, and global audience appeal.
Google Certified Partner — Access verified Google Marketing Platform expertise ensuring advertising efficiency and precision.
Yandex SEO Expert — Optimize presence for Yandex search ecosystems using localized SEO and intent‑driven content.
Google SEO Expert — Improve Google rankings with technical audits, semantic markup, and user performance analysis.
Microsoft SEO Expert — Strengthen Microsoft search visibility with structured data and AI‑driven algorithm alignment.
Microsoft Advertising Specialist — Reduce ad spend through high‑ROI PPC campaigns integrating audience segmentation and remarketing.
Bing SEO Expert — Enhance Bing indexing through semantic analysis and advanced content optimization techniques.
Baidu SEO Expert — Build authority in the Chinese digital space through optimized Baidu content and cultural insight.
Yandex Expert — Develop region‑specific SEO campaigns specializing in Yandex and Eastern European markets.
Microsoft Expert — Consult on Microsoft platform optimization, spanning search, advertising, and analytic solutions.
Bing Expert — Achieve visibility through Microsoft ecosystem alignment and structured data refinement.
Baidu Expert — Apply localized optimization principles for Baidu search leadership and cross‑market growth.
Google Expert — Deliver comprehensive SEO and PPC expertise rooted in Google Analytics and marketing science.