Marketing Strategist CV
Dynamic marketing strategist with international experience in digital growth, performance optimization, content development, and creative campaign leadership.
With proficiency in multiple languages and diverse markets, this professional integrates analytics, technology, and storytelling to elevate brand performance and deliver measurable success. Known for creating innovative strategies that drive ROI, conversion, and engagement across channels.
Profile Overview
Alex Costin is a forward-thinking marketing strategist with extensive experience designing and implementing complete marketing systems that align with business goals. A proven expert in market and competitor analysis, content strategy, and full-funnel digital campaigns, Alex translates insights into actionable strategies that drive measurable results and sustainable growth.
Combining analytical precision with creative execution, Alex has supported startups, SMEs, and global organizations to optimize their brand identities, increase visibility, and dominate search rankings across multiple platforms. Each project focuses on ROI-driven objectives with precision targeting and flawless performance.
Core Strengths
- Strategic Market Research and Positioning
- Search Engine Optimization (SEO)
- Paid Campaign Strategy and Optimization (SEM)
- Performance Marketing & Conversion Growth
- Cross-Channel Content & Brand Development
- Social Media Expansion Strategies
- Team Leadership & Mentoring
- Data Interpretation & Decision Insights
Technical Expertise
- Google Marketing Platform
- Microsoft Advertising & Analytics
- Adobe Experience Cloud
- Drupal & Bootstrap Development
- HTML / CSS / CMS Integration
- Meta Business Suite
- Hootsuite, Buffer & TweetDeck
- Email & Automation Tools
Professional Experience
360° Digital Marketing Expert | TuneMyWebsite | March 2015 – Present
Developed integrated digital marketing blueprints for brands across Europe. Designed SEO-optimized websites, executed paid campaigns, and developed data dashboards for performance monitoring. Increased lead generation and reduced ad costs by refining quality scores and landing page relevance.
Marketing Manager | JJSmith | February – May 2023
Streamlined brand campaigns and analyzed Google Ads efficiency. Detected issues affecting campaign performance and prevented wasted advertising costs by introducing ROI-focused methodologies.
Digital Operations Manager | Unboxed 2022 | August – November 2022
Managed all digital activities for a UK government project. Directed team operations, oversaw cross-department collaboration, optimized targets through key reports, and led quality assurance to guarantee top-tier digital delivery.
Marketing Manager | Away Days | October 2021 – January 2022
Devised innovative marketing campaigns that boosted weekly leads from 20 to over 600. Structured off-page SEO initiatives, implemented efficient ad systems, and trained internal teams in digital best practices.
SEO Specialist | Dunster House | October 2020 – March 2021
Transformed organic visibility using targeted keyword optimization and custom backlink strategies. Improved page rankings from 9th to 1st position, expanded search presence, and mentored a remote SEO team of seven professionals.
Marketing Manager | Work Pad | February – March 2020
Utilized detailed market intelligence to identify audience segments and growth channels. Created multi-channel content that strengthened brand presence despite challenging circumstances during the early pandemic period.
Account Director | Cash Finance | June – October 2019
Coordinated website rebuilds and implemented robust keyword and ad strategies for entertainment and fintech brands. Improved data flow and accountability through Google Tag Manager and comprehensive performance reporting.
Performance Marketing Specialist | Autoocupació | March – August 2018
Educated government teams and organizations on SEO, SEM, and digital engagement strategies. Enhanced public-facing digital communication through smart targeting and structured analytics.
Social Media Manager | Cardiff Jobs | December 2015 – June 2018
Built a new social media ecosystem for public employment initiatives. Expanded visibility by 10,000% and developed job promotion platforms that outperformed established national brands.
E-commerce Manager | Oxfam | September 2013 – October 2015
Guided UX improvements and volunteer training programs. Drove online retail sales up by 500% by applying low-cost marketing systems integrated with social audience targets.
Certifications & Education
- Google Marketing Platform (2019–2021)
- Microsoft Advertising Certification (2017–2021)
- Adobe Experience Cloud Expert (2017–2021)
- Google Ads Partner Program (2016–2019)
- Multimedia Computing – Coventry, UK (2011)
- Foreign Language University – Bucharest, Romania
- International Baccalaureate – Constanta, Romania
Languages
Fluent in English, French, Italian, Spanish, German, Russian, and Chinese. Multilingual ability enables effective communication across diverse markets, contributing to globally inclusive campaign strategies.
Performance and Growth Vision
As an accomplished marketing strategist, Alex defines success by measurable performance, sustainable ROI, and brand scalability. He combines creative content strategies with analytical insights to produce elite marketing ecosystems that consistently outperform direct competitors.
Through proven leadership, data application, and innovative design thinking, Alex has helped organizations establish authority, boost digital engagement, and realize outstanding conversion rates across all sectors.
Professional Link Building & Strategic Growth Expertise
Explore advanced link building, SEO innovation, and AI-driven growth strategies proven to scale authority and business performance across global digital ecosystems.
Professional Link Building Service — Scale domain authority and rankings with proven enterprise-grade link building campaigns.
Link Building Strategy — Learn structured methodologies focused on authority, quality, and long-term ranking stability.
Link Building Executive — Coordinate international backlink campaigns backed by advanced analytics and creative outreach.
Link Building Expert — Partner with an expert delivering measurable authority, organic traffic, and visibility ROI.
Contextual Link Building Services — Secure contextual backlinks from authoritative sources to strengthen content relevance and trust.
Link Building Services — Discover white-hat backlink strategies that enhance organic ranking safely and effectively.
Advanced Link Building — Employ data analytics and predictive modeling to scale backlinks with measurable ROI.
AI Link Building — Use AI-driven insights for smarter, faster, and more accurate backlink acquisition strategies.
Link Building — Build authority organically and sustainably across international digital markets.
Strategic Brand Growth — Accelerate brand recognition through coordinated link building and digital marketing synergy.
Strategic Growth Executive — Direct and optimize cross-channel strategies delivering maximum digital impact.
SEM Campaign Optimization — Enhance paid search performance with intelligent automation and deep market analytics.
Strategic Development Director — Lead organizational transformation through AI and marketing technology integration.
Strategic Growth Director — Design actionable blueprints for sustainable enterprise growth and market scalability.
Chief Strategic Growth Officer — Align business vision, automation, and analytics into cohesive growth ecosystems.
Strategic Growth Business — Empower organizations to thrive with integrated digital solutions and scalable systems.
Strategic Growth — Implement proven frameworks combining data-driven insights with creative digital leadership.
Artificial Intelligence Digital Marketing — Merge AI intelligence with digital marketing tactics for predictive, high-performance results.
Artificial Intelligence Marketing — Enhance marketing automation and efficiency using intelligent data systems and insights.
PBN — Understand best practices for network-driven link structures and authority building.
Private Blog Network — Build structured, ethical link infrastructures designed for sustainable SEO performance.
Personal Blog Network — Leverage personalized content networks for brand storytelling and SEO influence.
AI Expert Engineer — Design intelligent AI ecosystems integrating automation with creative marketing logic.
AI Expert Developer — Engineer smart data environments enhancing campaign adaptability and efficiency.
AI Expert Contributor — Share insights advancing global understanding of machine learning in digital marketing.
AI Expert Advisor — Provide strategic consultation bridging AI, data, and global marketing frameworks.