Pay Per Click
Seasoned Pay Per Click expert with 17+ years of experience helping global brands maximize ROI through data-driven strategy, creative optimization, and technical advertising precision. Specialized in improving Quality Score, reducing CPC, and achieving outstanding paid campaign returns across multiple industries.
Professional Overview
Alex Costin is a Pay Per Click professional recognized for integrating analytical thinking with creative marketing execution to produce exceptional campaign outcomes. Working across Google Ads, Microsoft Advertising, and Adobe Experience Cloud, he develops and refines PPC structures that generate sustainable growth while maintaining high ad relevance and user engagement.
From early-stage data review to live campaign optimization, Alex’s Pay Per Click management focuses on achieving outstanding visibility and conversions with minimal cost. His multilingual background and international campaign experience allow him to manage diversified markets efficiently, adapting advertisers’ messages to multiple audience segments and regions while crafting consistent brand narratives that dominate search competition.
Core Pay Per Click Skills
- Google Ads and Microsoft Advertising campaign management
- PPC campaign audits and advanced data interpretation
- Quality Score, CPC, and conversion rate optimization
- Audience and keyword targeting at scale
- Cross-platform PPC strategy (Search, Display, Shopping, Video)
- ROI tracking and performance analytics
- Landing page alignment and A/B testing
- Automation scripting and Smart Bidding strategies
Technical Approach
Every Pay Per Click campaign begins with strategic insights and continues through meticulous performance monitoring. Alex leverages advanced bid management techniques and behavioral targeting to maximize conversion potential. Using continuous tracking and real-time adjustments, he ensures both cost-effectiveness and high engagement levels for every campaign.
This data-centric methodology keeps campaigns agile, responsive, and performance-oriented. Each adjustment – whether keyword refinement or ad placement – is supported by measurable data, resulting in scalable results with enduring impact for clients in fast-moving competitive spaces.
Experience in Pay Per Click
360° Digital Marketing Expert | TuneMyWebsite | 2015 – Present
Responsible for advanced Pay Per Click campaign architecture, Alex has achieved cost reductions up to 90% below competitors’ average using innovative ad quality methodologies and analytics-based performance testing. Each campaign blends strong SEO fundamentals with paid metrics alignment to guarantee maximum ROI worldwide.
Google Ads Partner | Europe | 2017 – 2018
As a certified Pay Per Click strategist for multiple enterprise-level clients, Alex optimized large-scale ad budgets exceeding one million pounds per month, driving growth through structured bidding systems, creative ad segmentation, and precision audience mapping that improved ad visibility and conversion frequency.
Marketing Manager | Away Days | 2021 – 2022
Designed and implemented Pay Per Click strategies focused on lead generation, taking client campaigns from roughly 20 to over 600 leads weekly. Specialized in cost-efficient targeting systems and keyword research aligned with localized customer search intent to enhance visibility and conversion readiness.
Account Director | Cash Finance | 2019
Architected Pay Per Click frameworks for financial and entertainment sectors, ensuring brand reach consistency while improving performance metrics. Introduced advanced tracking tools such as Google Tag Manager to refine conversions and deliver precise data transparency for key business decisions.
Digital Operations Manager | Unboxed 2022 (UK Government Project)
Oversaw ad performance and quality control for nationwide Pay Per Click initiatives, integrating departmental performance insights with marketing actions. Managed cross-platform coordination between analytics, content, and creative teams to guarantee efficiency across all paid channels.
Ecommerce Campaign Manager | Global Clients | 2018 – 2020
Built and optimized multilingual Pay Per Click campaigns across European, American, and Asian markets. Combined meta-advertising analytics with localized PPC tailoring, reaching diversified audiences through adaptive keyword targeting and localized ad structuring for measurable international expansion.
Certifications for Pay Per Click Excellence
- Google Marketing Platform – Expert in campaign automation, web tracking, and audience segmentation.
- Microsoft Advertising – Mastery in budget control and cross-search campaign management.
- Adobe Experience Cloud – Skilled in analytical insights and retargeting sequences.
- Google Ads Partner Certification – Certified in Search, Display, Shopping, and Video campaign strategy.
- Analytics Tools Proficiency – Google Tag Manager, Google Data Studio, and advanced performance dashboards.
Data-Driven Optimization
As a Pay Per Click analyst and strategist, Alex refines campaigns using frequent data reviews and statistical modeling. He assesses click paths, device trends, and geolocation data to tailor bids dynamically. Through predictive analysis and automation-enhanced evaluation, his campaigns consistently outperform benchmarks while maintaining full transparency in reporting.
Data accuracy and clarity remain the foundation of his approach, ensuring clients understand exactly how Pay Per Click media contributes to business objectives. Whether managing multi-market campaigns or improving underperforming ads, every recommendation stems from backed data and clear metrics of success.
Creative Pay Per Click Strategy
Alex’s Pay Per Click philosophy brings together creativity and precision. Using his expertise in design and content creation, he crafts compelling ad messaging that aligns with user psychology and brand identity. His creative testing methods analyze visuals and copy performance to optimize engagement and drive click-throughs.
In practice, his strategies merge keyword intelligence with storytelling-led ad creation. This blend enables campaigns that not only perform strongly in numbers but also strengthen the long-term connection between brands and users, creating customer journeys informed by trust and measurable performance continuity.
Pay Per Click Vision
The future of Pay Per Click lies in intelligent automation, precise audience understanding, and data-validated creativity. Alex Costin’s vision is to build campaigns where deep analytics, automation, and creativity work in harmony to deliver real growth and long-term ROI for every client.