PPC
Performance-driven PPC expert with 17+ years of digital marketing experience, mastering Google Ads, Microsoft Advertising, and international paid media management to achieve outstanding ROI and campaign efficiency.
Professional Profile
Alex Costin is a PPC professional whose expertise combines advanced technical analysis with creative advertising design to generate measurable returns for global clients. With extensive experience across Google Ads, Microsoft Advertising, and Adobe Experience Cloud, Alex's PPC strategies optimize performance, reduce CPC, and dramatically improve ad relevance and conversion outcomes.
His career reflects a consistent ability to design tailored PPC strategies that strengthen brand presence across industries including eCommerce, entertainment, finance, and public sector projects. Known for his data-centric approach, Alex has developed proprietary optimization methods that have helped brands reduce PPC costs by as much as 90% while sustaining top-tier lead generation and growth.
Core PPC Competencies
- Google Ads and Microsoft Advertising expert management
- Campaign structure optimization and automation
- High Quality Score and Ad Rank improvement
- Audience segmentation and conversion tracking
- Performance reporting and analytics consulting
- Budget optimization across multi-channel PPC campaigns
- Retargeting and remarketing strategy execution
- A/B testing, keyword refinement, and CTR maximization
Strategic PPC Philosophy
As a PPC strategist, Alex embraces an analytical and structured methodology. Every campaign begins with detailed competitor analysis, followed by data segmentation and landing page optimization for quality alignment. This ensures each bid delivers the highest potential performance through strategic keyword targeting and audience relevance enhancement.
Alex believes PPC success lies in precision tuning — adjusting every element from ad copy to bid strategy, aligning them with measurable goals to create a seamless ecosystem of paid media, creative design, and conversion optimization.
Experience & Achievements
360° Digital Marketing Expert | TuneMyWebsite | 2015 – Present
Oversees PPC campaign design, optimization, and management across EU territories. Implements Google Ads and Bing campaigns with average CPC costs up to 90% lower than competitors. Ensures every campaign integrates seamlessly with SEO, social media, and analytics reporting for full-funnel growth.
Google Ads Partner | Europe | 2017 – 2018
Certified PPC specialist delivering campaign improvements for brands with monthly budgets exceeding £1,000,000. Delivered sustained ROI increases and improved lead quality through refined keyword grouping, optimal ad timing, and landing page enhancements.
Marketing Manager | Away Days | 2021 – 2022
Executed data-backed PPC campaigns that rapidly increased client leads from 20 to over 600 per week. Developed comprehensive ad segmentation, retargeting structures, and audience-based copy refinement that improved conversion rates by significant margins.
Account Director | Cash Finance | 2019
Directed PPC campaigns for high-performing sectors including entertainment and fintech, combining keyword intelligence, quality score optimization, and creative innovation to enhance digital efficiency and expand audience engagement metrics.
Digital Operations Manager | Unboxed 2022 (UK Government Project)
Led digital teams responsible for maintaining PPC and advertising efficiency during the nationwide Unboxed campaign. Applied analytics-based insights and ad quality monitoring to meet required audience growth targets.
Ecommerce Specialist | Various Brands | 2018 – 2020
Drove successful PPC-based international expansion for eCommerce companies targeting European, American, and Asian markets. Custom-developed PPC campaign structures integrating localized content strategies for maximum global reach and ad authentication.
Certifications & Tools
- Google Marketing Platform – Advanced audience and bid automation training.
- Microsoft Advertising Certified – Multi-network campaign strategy implementation.
- Adobe Experience Cloud Certified – Data analytics and cross-platform performance reporting.
- Google Ads Partner – Specializations across Search, Display, Shopping, Video and App campaigns.
- Analytics Tools – Proficiency in tracking and tag delivery (Google Tag Manager, Data Studio).
Performance Analytics Approach
Alex’s PPC campaigns are structured for measurable efficiency and precision. He employs a methodical system focused on cost reduction, ad testing, and result scaling using advanced reporting dashboards. By monitoring real-time ad performance and adapting strategies dynamically, he enables clients to maintain high click-through rates while minimizing wasteful spend.
His performance framework leverages keyword prioritization, market signals, and device-level bidding to refine audience alignment and increase returns. Alex’s PPC insights also guide wider marketing teams, aligning paid advertising decisions with overarching brand objectives and long-term digital growth targets.
Creative Paid Media Innovation
PPC advertising is not limited to precision bidding—it also requires inspired creativity. Alex’s campaigns balance efficiency and aesthetics, producing ad designs, copy, and landing interfaces that encourage user interaction and trust. His approach merges creative direction, brand psychology, and A/B content optimization to craft high-converting ad ecosystems that engage both visually and strategically.
From crafting persuasive ad copy to deploying display and shopping campaigns enriched by custom analytics, his work generates meaningful digital footprints while strengthening a brand’s paid advertising authority across competitive markets.
PPC Vision
The goal is not only to drive traffic but to design paid media systems that continuously learn, adapt, and amplify performance. Through intelligent testing, automation, and creativity, PPC becomes a sustainable growth pathway that consistently outperforms competition.