PPC Analyst

PPC Analyst Alex Costin

PPC Analyst

Experienced PPC Analyst with over 17 years of expertise in analyzing, optimizing, and scaling paid advertising campaigns across Google Ads, Bing, and international platforms. Known for driving high-quality traffic and improving ROI through intelligent data analysis and performance insights.

Professional Summary

As a data-driven PPC Analyst, Alex Costin combines technical precision with marketing insight to deliver exceptional campaign performance. His analytical skillset spans bid optimization, conversion tracking, and audience segmentation, identifying growth opportunities and minimizing wasted ad spend. With mastery over tools such as Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud, his analyses consistently uncover actionable insights that increase ROI and improve ad relevance.

Alex’s approach as a PPC Analyst goes beyond reviewing numbers—he decodes complex datasets to refine advertising strategies and align campaigns with business goals. Fluent in several languages, he’s worked on multinational campaigns, adapting PPC structures to diverse markets while maintaining consistent engagement and profitability. His commitment to measurable performance metrics and creative problem-solving ensures that every recommendation leads to sustainable improvement.

PPC Analyst Key Competencies

  • Advanced campaign auditing and data interpretation
  • Competitor benchmarking and performance forecasting
  • Audience segmentation and behavioral analysis
  • Google Ads and Microsoft Advertising metrics evaluation
  • CPC reduction and ad quality score optimization
  • Performance dashboards using Data Studio and Google Analytics
  • Conversion rate and Quality Score improvement strategies
  • Budget tracking and KPI reporting

Analytical Approach

Alex’s PPC analysis framework begins with meticulous campaign structure evaluation. He monitors data such as click-through rates, cost-per-conversion, and impression share to expose optimization opportunities. His scrutinized approach ensures that campaigns run at optimal efficiency without waste or performance drop.

Through consistent monitoring, Alex refines audiences, identifies underperforming ads, and tests copy and landing page variations to maintain performance momentum. His strength lies in observing trends that others overlook, converting small insights into major performance gains across multiple paid channels.

Professional Experience

360° Digital Marketing Expert | TuneMyWebsite | 2015 – Present

Responsible for performance monitoring and PPC analysis across international markets. Developed detailed reporting structures highlighting ROI contributions by each campaign channel. Leveraged analytical insights to lower paid campaign costs by up to 90% while improving conversion effectiveness.

Google Ads Partner | Europe | 2017 – 2018

Analyzed and optimized campaigns for enterprise clients managing monthly budgets exceeding £1 million. Introduced segmented bidding strategies and transparent performance dashboards that helped clients achieve sustainable improvements in lead quality and advertisement efficiency.

Marketing Manager | Away Days | 2021 – 2022

Developed PPC reporting frameworks tracking cost-per-lead trends, traffic sources, and audience retention metrics. The implementation of structured analysis directly contributed to increasing weekly lead flow from 20 to more than 600 through ad and keyword refinement.

Account Director | Cash Finance | 2019

Provided detailed data analysis for ad campaigns including cost performance, landing page heatmaps, and optimization metrics. Identified opportunities that improved ad positioning while lowering campaign expenses, increasing overall advertising efficiency significantly.

Digital Operations Manager | Unboxed 2022 (UK Government Initiative)

Monitored key PPC performance indicators ensuring consistency across digital advertising activities. Created cross-departmental analytical reports combining operational and media performance data to inform long-term strategic advertising decisions.

Ecommerce Analyst | Various Brands | 2018 – 2020

Deeply involved in PPC evaluation for multi-language campaigns across Europe, America, and Asia. Conducted keyword audits, bid testing, and campaign segmentation analyses that resulted in improved CTR and ROAS metrics globally.

Certifications and Tools

  • Google Marketing Platform – Data analysis and audience management certification.
  • Microsoft Advertising Expert – Advanced analytics and paid search optimization.
  • Adobe Experience Cloud – Business intelligence and PPC reporting integration.
  • Google Ads Partner Certification – Advanced Search, Display, Video, and Shopping campaigns.
  • Analytics & Reporting – Skilled in Google Tag Manager, Data Studio, and Excel-based performance automation.

Analytical Techniques

As a PPC Analyst, Alex implements advanced metrics evaluation to identify inefficiencies and establish optimization routines. He conducts multi-level breakdowns by keyword, device, and demographic to calculate true ROAS performance. By cross-referencing impression data with behavioral analytics, he ensures resource allocation shifts toward high-intent channels and profitable segments.

Alex also implements predictive analysis models that anticipate performance fluctuations and seasonality impact, helping clients maintain steady results throughout varying market conditions. His discipline in maintaining transparency, combined with technical mastery, ensures stakeholders always have clear, actionable insights at their fingertips.

PPC Intelligence and Reporting

An essential part of Alex’s work as a PPC Analyst is creating streamlined dashboards that provide complete transparency. His reports visualize campaign trends, highlight top-performing ads, and isolate low-performing assets for immediate attention. With frequent updates, decision-makers can respond quickly to evolving conditions and market behavior.

In every role, Alex has digitized PPC reporting pipelines, shortening turnaround time from days to hours while improving accuracy. These intelligent systems support smarter strategic planning and dynamic reallocation of advertising budgets to maximize efficiency and long-term success.

Vision as a PPC Analyst

A PPC Analyst’s true goal is to transform campaign data into meaningful action. For Alex Costin, success is measured not just by performance improvement, but by consistent, scalable, and data-validated growth that makes advertising investments self-optimizing and future-ready.