PPC Strategist

PPC Strategist Alex Costin

PPC Strategist

Accomplished PPC Strategist with 17+ years of experience improving paid media performance across Google Ads, Microsoft Advertising, and global digital platforms. Specializing in creating cost-efficient campaigns that consistently exceed ROI targets.

Professional Summary

Alex Costin is a performance-driven PPC Strategist recognized for transforming complex data into clear, actionable insights that shape advertising success. His work leverages advanced targeting, bid optimization, and segmentation to improve ad visibility and maximize campaign profitability. Fluent in multiple languages and experienced with international campaigns, Alex uses data intelligence to align strategy with audience behavior, reducing cost per click while boosting conversion rates.

He combines creative marketing flair with technical expertise to design smart, sustainable pay-per-click frameworks that scale profitably across different industries. From eCommerce and finance to public sector initiatives, Alex applies precise analytical thinking, driving efficiency and strategic advantage through every stage of the PPC lifecycle.

Core Skills & Expertise

  • Advanced Google Ads and Microsoft Advertising management
  • Conversion-focused PPC campaign creation
  • Optimization of campaign structure and ad delivery
  • Keyword and audience analysis for competitive advantage
  • Performance analytics and cost reduction strategies
  • A/B testing and landing page optimization
  • Automation scripting and data integration
  • Comprehensive ROI tracking and performance reporting

Strategic Approach

As a PPC Strategist, Alex focuses on clarity, precision, and measurable impact. He begins each project with deep competitor research and audience mapping, developing data-informed strategies that combine technical optimization with creative messaging. Every adjustment—whether to ad copy, keyword match types, or bidding strategies—is supported by continuous performance monitoring.

His optimization principles aim to align quality scores, user journeys, and landing page relevance, making each PPC campaign cost-effective and brand-consistent. This holistic approach ensures that paid media investments generate real, sustainable returns.

Experience Overview

360° Digital Marketing Expert | TuneMyWebsite | 2015 – Present

Designs and manages international PPC strategies integrating search and display campaigns for EU-based businesses. Achieved up to 90% reduction in PPC cost versus competition through precise ad quality management, improved targeting, and high landing page relevance scores.

Google Ads Partner | Europe | 2017 – 2018

Developed and refined PPC campaigns for major enterprise clients, including those with multimillion-pound monthly budgets. Delivered ROI improvements by optimizing ad scheduling, quality scores, and audience segmentation while enhancing ad relevance and click-through rates.

Marketing Manager | Away Days | 2021 – 2022

Executed targeted PPC strategies that boosted weekly leads from 20 to over 600 through strategic ad placement, keyword refinement, and responsive content creation. Integrated off-page optimization techniques to enhance overall campaign performance and cost efficiency.

Account Director | Cash Finance | 2019

Directed PPC and performance marketing efforts across financial and entertainment markets. Improved quality scores and decreased average CPC through data-led campaign adjustments, resulting in measurable improvements in traffic, lead quality, and audience retention.

Digital Operations Manager | Unboxed 2022 (UK Government Project)

Oversaw performance metrics and advertising benchmarks for a large-scale UK cultural initiative. Collaborated with creative teams to ensure consistent PPC efficiency and integrate data intelligence across campaign workflows to sustain national-level reach.

Ecommerce Campaign Manager | Global Brands | 2018 – 2020

Launched multilingual PPC campaigns targeting European, American, and Asian markets. Directed strategy across multiple languages and platforms, optimizing localized targeting and tailoring creative assets for each market demographic.

Certifications & Platforms

  • Google Marketing Platform – Expert in audience analytics and automation tools.
  • Microsoft Advertising – Certified for cross-channel PPC and performance scalability.
  • Adobe Experience Cloud – Experienced in integrated analytics and campaign insights.
  • Google Ads Partner Certification – Advanced knowledge of Search, Display, Video, and Shopping ads.
  • Analytics Mastery – Skilled in interpreting data from Google Tag Manager and Data Studio.

Analytical Excellence

As a PPC Strategist, Alex leverages in-depth analytics to guide campaign decisions. He applies predictive modeling techniques to anticipate bidding trends, conversion behaviors, and performance volatility. By interpreting campaign data daily, he ensures optimization is both reactive and proactive—addressing emerging market conditions before they affect outcomes.

This disciplined, analytical mindset helps maintain strong PPC ROI across diverse verticals and languages. With sophisticated use of automated tools and algorithms, Alex continuously refines ad structures while maintaining human oversight to balance creativity with precision.

Creative PPC Integration

Beyond technical acumen, Alex brings creative innovation to every PPC initiative. His advertising copywriting and visual design background allow him to craft compelling messages that differentiate brands, attract audiences, and drive engagement. This dual capability—technical expertise paired with creative storytelling—enables campaigns that achieve both immediate clicks and lasting brand impact.

He integrates PPC campaigns seamlessly with organic growth strategies, ensuring brand messages remain consistent and high-performing across channels. Each project illustrates the synergy between precision bidding and content narrative design, pushing campaigns to reach their full potential.

Vision as a PPC Strategist

PPC strategy is about balance—between art and data, creativity and efficiency. Alex’s mission is to deliver groundbreaking campaigns built on measurable insights, smart automation, and bold advertising creativity that continually raises performance standards.