SEM Expert with over 7 years’ experience and up to date training in Google Ads (Shopping, Video, Display, Search and Mobile), Google Digital Sales, as well as Google Analytics.

SEM Expert

“Content is King but engagement is Queen, and the lady rules the house!” Mari Smith

SEM EXPERT Alex Costin


A SEM Specialist, also known as a Search Engine Marketing Specialist or Analyst can help a business by ensuring its advertisement reaches the correct audience, audience which will generate leads for the company.


As a SEM Google Specialist, I was trained and am certified by Google to create or review paid marketing strategies, organise and manage, as well as optimise such campaigns. I am trained, certified and experienced in Ads Search, Ads Mobile, Ads Video, Ads Display, Ads Shopping and even Google Analytics which facilitates reviewing and improving strategies.

Although I am a big fan of SEO and not SEM, as SEO brings customers to a business for FREE without having to pay even a cent, on the few occasions I managed SEM campaigns, I was able to optimise such campaigns and reduces costs by increasing quality score.

I am an independent worker, very motivated to prove my skills, and always like to critically analyse the work done with campaigns. This allows me to speak weaknesses (like adverts placed at the wrong time of day) and correct them.

After many years of self-teaching myself by researching Google tutorials since 2013 I have qualified myself as a Certified Partner since 2013 at various customers I interacted with; a the same time passing my knowledge to their teams.

I am one of the 5 Google Certified SEM Partners in the United Kingdom, I have experience with tools like DoubleClick, Marin, Kenshoo, and with proven PPC skills, I can review or create new strategies that are trackable and which have reduced costs with maximum profit.


Search engine marketing (SEM) is an Internet marketing method that involves the promotion of websites by increasing visibility in search engine results pages (SERPs) mainly through paid advertising.

As an SEM EXPERT, I can optimise your AdWords campaigns to generate a higher revenue at a lower investment.

I am accredited by Google to manage effectively AdWords campaigns. I have expertise and accreditations in the following topics:

  • Ads Fundamentals - I can explain to you the basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimising AdWords campaigns.
  •  Ads Display Certification - Get your ads display rank higher. I will teach you basic and intermediate concepts, including best practices for creating, managing and optimising Display campaigns.
  • Ads Mobile Certification - Mobile search is increasing. Hire me to understand basic and intermediate concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimisation.
  • Ads Search Certification - Get your ads on the 1st poition. I am experienced with basic and intermediate concepts, including best practices for creating, managing, measuring and optimising search ad campaigns across the search network.
  • Ads Video Certification - videos (virals) are an effective advertisement. I understand basic and intermediate concepts, including best practices for creating, managing and optimising video advertising campaigns across YouTube and the web.
  • Digital Sales Certification - I can help you implement basic concepts in online advertising and sales skills. It assesses the effectiveness of sales representatives to sell Google digital solutions to businesses.
  • Google Shopping Certification - I understand basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns.