SEO Specialist
I build SEO programmes that grow organic traffic, rankings, and revenue over time
I am Alex Costin, a London-based SEO Specialist with over 17 years of experience boosting rankings through in-depth SEO audits, powerful content strategies, and close collaboration with teams to build high-performing SEO content ecosystems. I think strategically about the big picture, adapt quickly to algorithm changes, and understand user behaviour and intent.
I balance technical expertise with creative content strategies, communicate complex concepts in simple terms, and make data-driven decisions that drive real business results. My work has delivered penalty-free "Perfect Websites" that combine maximum landing page quality with exceptional SEO strength, and I have achieved SEM cost reductions of up to 90% through better quality and relevance.
SEO Specialist About Me
I stand out by thinking strategically about the big picture, adapting quickly to algorithm changes, and understanding user behaviour and intent. I balance technical expertise with creative content strategies, communicate complex concepts in simple terms, and make data-driven decisions that drive real business results.
I see how SEO connects to overall business goals, not just rankings. I adjust quickly when Google updates algorithms or search trends shift, and I optimise for what people actually want, not just keywords. That mindset keeps SEO focused on value, not just position.
I handle site architecture, HTML, and crawling while also crafting compelling content. I have master-level skills in HTML/CSS and Drupal/Bootstrap, so I can build fast, conversion-focused websites that search engines love and users enjoy.
I explain SEO concepts to non-experts in plain language, which helps teams understand why changes matter and how they support growth. I use analytics tools, including Google Analytics, Bing, and Adobe, to inform strategies and prove ROI, turning data into clear recommendations.
I have a proven track record of improving search rankings and organic traffic over time. I often develop niche expertise in a specific industry, such as healthcare, finance, or e-commerce, or a specific skill such as technical SEO, link building, or content marketing. I run experiments and tests continuously to refine my strategies, not just implementing what worked last year, and I prioritise user experience and accessibility, ensuring websites work well for all users.
SEO Specialist Services
SEO audits and strategy
I run in-depth SEO audits to find technical issues, content gaps, and opportunities for growth. I translate findings into clear, results-focused strategies that align with commercial goals and user intent.
Technical SEO
I handle site architecture, HTML, and crawling, optimising for technical excellence, frictionless UX, strong Core Web Vitals, and robust performance at scale. My master-level Drupal and Bootstrap skills help me build websites that search engines and users both prefer.
Content and on-page SEO
I craft compelling SEO content that attracts quality traffic and converts visitors into customers across blogs, newsletters, and social channels. I create strategic off-page backlinks on owned websites to maximise on-page SEO gains that many competitors overlook.
Off-page SEO and link building
I deliver strategic off-page SEO and backlink campaigns that generate measurable, long-term results. I don't just provide services; I help brands dominate markets through repeatable, ROI-focused digital strategies.
UX, accessibility, and speed
I prioritise user experience and accessibility, ensuring websites work well for all users. I optimise for technical excellence, delivering frictionless UX, strong Core Web Vitals, and robust performance at scale.
SEO Specialist Process
1. Diagnose
I audit technical health, content quality, and search performance to understand where the biggest opportunities are.
2. Plan
I build a strategic roadmap that aligns SEO with business goals, user intent, and realistic timelines.
3. Execute
I implement technical fixes, content improvements, and off-page work while keeping teams aligned.
4. Measure and refine
I test continuously, track results, and refine strategies to improve rankings, traffic, and conversions over time.
SEO Specialist Experience
I am a pioneering SEO Specialist with over 17 years of experience boosting rankings through in-depth SEO audits, powerful content strategies, and close collaboration with in-house teams to build high-performing SEO content ecosystems. I have delivered hands-on training, remote and in person, so internal teams become confident, self-sufficient SEO performers .
As a 360° Digital Marketing Expert at TuneMyWebsite since March 2015, I meet with business owners, define clear commercial goals, perform market research and competitor analysis, and transform findings into comprehensive, results-focused marketing plans. I create brands, build high-performing websites, SEO content, social media funnels, paid ad campaigns, and performance dashboards.
I consistently achieve standout results across the EU, building penalty-free "Perfect Websites" that combine maximum landing page quality with exceptional SEO strength and SEM cost reductions of up to 90%. I set new standards by getting pages to first position in search results in as little as 11 days, even in highly competitive niches.
My background also includes roles as Marketing Manager at JJSmith and Digital Operations Manager for "Unboxed 2022", a UK Government initiative, where I led day-to-day digital operations, produced detailed reports and analysis to ensure KPIs were met, and partnered with Content, Social, Creative, and Photography teams to grow traffic and deliver impactful site enhancements.
I am a Certified Performance Specialist monitoring daily performance across Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud, delivering stakeholders clear, growth-focused recommendations. I apply analytical thinking and problem-solving skills to uncover new revenue opportunities and quickly resolve performance bottlenecks. I am a genuine Growth Director skilled at opening new markets and scaling a company's portfolio of products or services profitably.
Contact Alex Costin for SEO Strategy
If you need an SEO Specialist who can balance technical depth, content strategy, off-page strength, and business alignment, I can help. I focus on SEO programmes that improve rankings and organic traffic while driving real revenue, not just short-term visibility.