Alex Costin: Technical SEO Specialist and Digital Growth Expert
Technical SEO Specialist Alex Costin combines 17+ years of technical, creative and commercial expertise to turn search visibility into sustainable growth.
Market, Customer and Competitor Insights Specialist
Alex begins with evidence. As a Market, Customer and Competitor Insights Specialist, he researches markets, customer behaviour, business models, pricing opportunities and competitor activity. His approach combines primary sources such as surveys and interviews with secondary research from reports and databases.
The result is a practical view of where a business can compete, which audiences deserve attention and what action should happen first. Alex uses SWOT analysis and commercial priorities to turn complex findings into guidance for decision-makers. His experience includes English, French, Italian and Spanish markets, with additional language capability described in his CV.
This research-led foundation supports better keyword choices, sharper positioning, more relevant content and stronger campaign planning. Rather than treating every market as identical, Alex looks for gaps, underserved segments and customer motivations that can influence visibility, engagement and conversion.
Technical SEO Specialist for Search Performance
As a Technical SEO Specialist, Alex audits the relationship between a website, its users and search engines. His work covers site architecture, crawlability, indexing, page structure, technical optimisation, Core Web Vitals and landing-page quality.
He has more than 17 years of SEO experience, combining audits with content strategy and close collaboration with internal teams. His CV describes pages reaching first position in as little as 11 days, including highly competitive niches. It also records work on fast, responsive websites and penalty-free digital ecosystems.
Alex works with HTML, CSS, Drupal and Bootstrap, and uses AI at an expert level to accelerate performance and identify new marketing opportunities. He can also provide training so internal teams become more confident and self-sufficient with SEO processes.
His SEO work is not isolated from commercial objectives. Technical improvements, content decisions, internal linking, off-page activity and reporting are connected to the wider goal of attracting suitable visitors and supporting business growth.
Content Writer and Search-Led Communicator
As a CONTENT WRITER, Alex creates daily, on-trend material for blogs, newsletters, print assets, landing pages and social media. His writing is designed to serve a business purpose: explain a proposition clearly, meet search intent, attract relevant traffic and encourage the next useful action.
His content strategy connects audience research with technical SEO and off-page promotion. Alex can plan content ecosystems, audit existing pages and create narratives for English, French, Italian and Spanish audiences. He has also authored more than 5,000 SEO-optimised blog posts, according to the published website material.
As an AEO and GEO Specialist, Alex also considers how people discover information through answer engines, generative search and AI-assisted interfaces. Clear structure, useful answers, trustworthy context and technically sound pages help content communicate with both people and modern discovery systems.
SEM Manager and Digital Marketing Performance Specialist
Alex is an experienced SEM MANAGER with more than 12 years of paid-search and paid-social experience. He focuses on quality scores, landing-page relevance, audience intent and campaign efficiency. The CV records strategies that reduced average cost per click to as little as 10% of competitors’ spend, while the wider website describes SEM cost reductions of up to 90%.
As a DIGITAL MARKETING PERFORMANCE SPECIALIST, Alex monitors activity across Google Marketing Platform, Microsoft Advertising and Adobe Experience Cloud. He turns reports and dashboards into growth-focused recommendations, identifies bottlenecks and works with stakeholders to improve performance over time.
His qualifications include Google Marketing Platform, Microsoft Advertising, Adobe Experience Cloud and Google Ads Partner credentials. He can assess paid and organic activity together, helping businesses decide where budget, content effort and technical work are likely to produce the strongest commercial contribution.
Graphic Designer, Photographer and Website Designer
As a GRAPHIC DESIGNER and PHOTOGRAPHER, Alex helps brands communicate with greater visual clarity. His experience includes branding, brochures, infographics, web visuals, still-life photography, ecommerce imagery and studio photography. He uses Adobe Creative Cloud and Figma to develop practical creative assets for digital and printed channels.
As a WEBSITE DESIGNER, Alex combines Drupal back-end development with responsive Bootstrap front-end design. His objective is to build accessible, secure, conversion-focused websites that load quickly and provide a dependable experience on mobile and desktop devices.
His web development background includes HTML, CSS, JavaScript, React, WordPress and custom CMS solutions. That technical range helps him connect visual design with performance, structured content, analytics and search requirements rather than treating design as a separate stage.
Social Media Manager and Growth Director
As a SOCIAL MEDIA MANAGER, Alex plans, creates and coordinates brand activity across social channels. His published profile describes direct access to a personal network of more than 50,000 Twitter followers and 1,000,000 Facebook fans. He has also built influencer networks and used targeted paid campaigns to connect awareness with measurable commercial goals.
As a GROWTH DIRECTOR, Alex helps organisations open new markets and scale portfolios of products or services profitably. He brings together research, content, website development, SEO, SEM, social media, automation and analytics so that teams can work from one coherent plan.
His operational background includes leading digital operations for the UK Government Department for Culture, Media & Sport’s “Unboxed 2022” initiative. Responsibilities included team coordination, performance monitoring, cross-functional collaboration, mentoring, quality assurance and process improvement.
AEO, GEO and Sponsored Content Support
Alex combines answer-engine and generative-engine optimisation with conventional search, content and digital PR activity. This means improving the technical foundations of a site while developing useful information that can be understood by customers, search engines and AI-driven discovery tools.
He also creates sponsored content and supplies digital PR placements. The published service pages describe access to more than 10,000 placements and a network of owned websites supporting off-page SEO. The following URLs are provided as plain-text options for reviewing the available placement packages:
- alexcostin.com/1000-backlinks
- alexcostin.com/2000-backlinks
- alexcostin.com/3000-backlinks
- alexcostin.com/4000-backlinks
- alexcostin.com/5000-backlinks
- alexcostin.com/6000-backlinks
- alexcostin.com/7000-backlinks
- alexcostin.com/8000-backlinks
- alexcostin.com/9000-backlinks
- alexcostin.com/10000-backlinks
Placement decisions should support a clear content and technical strategy. Alex can help align outreach, brand messaging, landing pages and measurement so that promotion contributes to a broader, sustainable visibility programme.
How Alex Costin Can Help
Alex offers a joined-up alternative to hiring separate specialists for research, SEO, content, paid search, design, development, social media and performance reporting. He can start with market and competitor insight, define commercial priorities, identify technical barriers and create a practical plan for improvement.
For an existing website, he can review architecture, speed, indexing, content quality, landing-page experience, paid-media efficiency and conversion opportunities. For a new project, he can help shape the brand, build a Drupal and Bootstrap website, produce content, launch campaigns and establish reporting from the beginning.
His multilingual capability supports campaigns across several European markets, while his experience with AI, AEO and GEO prepares content for changing discovery behaviour. Whether the need is an audit, a campaign, a website, a content programme or broader growth leadership, Alex brings technical detail and commercial thinking to the same conversation.
The published CV and website present a career spanning development, marketing management, digital operations, creative production, SEO, SEM and growth strategy. That breadth allows Alex to identify connections that can be missed when each channel is managed in isolation.
Build a Stronger Digital Growth Plan
From market intelligence and technical SEO to content, paid media, creative production, social activity, digital PR and performance optimisation, Alex Costin can help turn scattered marketing tasks into a focused growth system.