Content Strategist
I build content strategies that serve users and business goals, making content discoverable, actionable, and valuable
I am Alex Costin, a London-based Content Strategist with over 17 years of experience in SEO, content strategy, market and competitor insights, and digital performance. I stand out by ensuring every piece of content has a clear strategic purpose that serves both the user and the business. I plan, create, and manage content so it is discoverable, actionable, and helps users achieve their goals while meeting company objectives.
As an Epic CONTENT WRITER, I craft daily, on-trend content that attracts quality traffic and converts visitors into customers across blogs, newsletters, print assets and social media channels. I am able to create strategic OFF PAGE backlinks on owned websites to maximise ON PAGE SEO gains that many competitors still overlook, so content strategy is never isolated from search and growth.
Content Strategist About Me
I stand out by ensuring every piece of content has a clear strategic purpose that serves both the user and the business. I plan, create, and manage content so it is discoverable, actionable, and helps users achieve their goals while meeting company objectives.
I am highly analytical and always keep the audience at the center when creating engaging content, while aligning with company goals and values. I have a relentless commitment to the user, focusing on user needs, adoption, and productivity rather than just publishing content.
I integrate content into the broader business strategy, not just writing but connecting all content elements to performance and brand goals. I combine analytical and creative skills, ensuring content is valuable, purposeful, and effectively reaches its intended audience.
I use data and analytics to measure effectiveness, including web metrics, social media data, and user feedback, then re-strategize when results aren't working. I speak intelligently about nearly every activity in the content process, explaining what it is, why it matters, and how it connects to strategy.
I plan end-to-end: I perform content audits, analyze competitors, consult with stakeholders, handle technical questions about taxonomy and CMS, and plan production and maintenance. I also stay current with trends and tools, including SEO and emerging channels, so my strategies remain dynamic.
I have strong writing and speaking skills, conveying ideas succinctly in meetings and presentations, and I can coordinate complex projects across teams. At TuneMyWebsite, I meet with business owners, define clear commercial goals, perform market research and competitor analysis, and transform findings into comprehensive, results-focused marketing plans that include content strategy.
Content Strategist Services
Content audits and planning
I perform content audits, analyze competitors, consult with stakeholders, and plan production and maintenance. I plan end-to-end so content is structured, discoverable, and aligned with user needs and business goals.
SEO content strategy
As a Pioneering SEO SPECIALIST with over 17 years of experience, I boost rankings through in-depth SEO audits and powerful content strategies. I collaborate with in-house teams to build high-performing SEO content ecosystems and deliver training so internal teams become confident, self-sufficient SEO performers.
Multi-channel content
I craft daily, on-trend content that attracts quality traffic and converts visitors into customers across blogs, newsletters, print assets and social media channels. I integrate content into the broader business strategy, connecting all content elements to performance and brand goals.
Taxonomy, CMS, and technical content
I handle technical questions about taxonomy and CMS, ensuring content is structured for search, navigation, and scalability. As an unrivalled WEBSITE DESIGNER combining Drupal back-end with Bootstrap front-end, I understand how content, architecture, and technology interact.
Measurement and optimisation
I use data and analytics to measure effectiveness, including web metrics, social media data, and user feedback, then re-strategize when results aren't working. I am a Certified PERFORMANCE SPECIALIST monitoring daily performance across Google Marketing Platform, Microsoft Advertising and Adobe Experience Cloud.
Content Strategist Process
1. Audit
I review existing content, gaps, and opportunities, aligned with user needs and business goals.
2. Strategise
I define purpose, audiences, topics, channels, and success metrics so every piece has a clear role.
3. Produce
I plan and coordinate content creation, ensuring quality, consistency, and alignment with strategy.
4. Measure and refine
I track performance, learn from data and feedback, and re-strategise to improve impact over time.
Content Strategist Experience
I am a 360° Digital Marketing Expert at TuneMyWebsite since March 2015. I meet with business owners, define clear commercial goals, perform market research and competitor analysis, and transform findings into comprehensive, results-focused marketing plans. I create brands, build high-performing websites, SEO content, social media funnels, paid ad campaigns and performance dashboards.
As an Unconventional Market, Customer and Competitor Insights Specialist, I deliver deep market opportunity scans, customer behaviour intelligence and sharp SWOT analysis on competitors. All insight is prioritised by business impact and channelled to key decision-makers, turning data into rapid, profit-driving action, which strengthens content strategy with real market understanding.
As a Pioneering SEO SPECIALIST with over 17 years of experience, I boost rankings through in-depth SEO audits, powerful content strategies and close collaboration with in-house teams to build high-performing SEO content ecosystems. I delivered hands-on training (remote and in person) so internal teams become confident, self-sufficient SEO performers.
As an Epic CONTENT WRITER, I craft daily, on-trend content that attracts quality traffic and converts visitors into customers across blogs, newsletters, print assets and social media channels. I am able to create strategic OFF PAGE backlinks on owned websites to maximise ON PAGE SEO gains that many competitors still overlook, so content strategy is never isolated from search and growth.
My background also includes Digital Operations Manager at "Unboxed 2022", a UK Government initiative, where I led day-to-day digital operations, ensured smooth delivery of all online experiences, partnered with Content, Social, Creative and Photography teams to grow traffic, and conducted regular QA checks and drove continuous optimisation of the project website. This experience strengthened my ability to coordinate complex content projects across teams.
Contact Alex Costin for Content Strategy
If you need a Content Strategist who ensures every piece of content has a clear strategic purpose, keeps the audience at the center, integrates content into broader business strategy, and uses data to measure and refine, I can help. I plan end-to-end and coordinate complex projects across teams, so content drives real value.