Data-driven Digital Marketing Expert CV with an impressive record of planning and executing international marketing campaigns (English, French, Italian, Spanish, Russian, Chinese and others); looking to help companies exceed ROI targets!
Unconventional Market, Customer and Competitors Research Analyst able to research all the market opportunities, all the customer behaviour trends and perform SWOT analysis on competitors.
All research data gets sorted by importance and fed back to relevant decision takers; data that helps competitors "relieve" server pressure.
Pioneering SEO SPECIALIST with over 17 years’ experience in conducting SEO Audits to maximise SEO score, defining content strategies, working with in-house teams to build powerful SEO content.
Performed tutorial sessions (remote and face to face) to train teams to be self-sufficient.
Epic CONTENT WRITER that creates daily trending content which brings traffic/customers to blogs, newsletters, leaflets, and social media channels.
I can create content (OFF PAGE backlinks) on personal websites to maximise ON PAGE SEO, which many businesses are not aware of.
Expert SEM MANAGER with over 12 years’ experience in increasing quality scores of paid campaigns, reducing PPC costs and increasing ROI.
Created strategies that through maximising Ads score (landing page and ad quality) resulted in reducing costs at 90% of competitors average Cost Per Click.
Inspiring GRAPHIC DESIGNER - PHOTOGRAPHER which evolves brands and helps them fit in customers’ needs (branding, brochures, infographics).
Shot high quality still life, ecommerce and studio photography for web and social channels.
Unrivalled WEBSITE DESIGNER that combines Drupal back-end with Bootstrap front-end to create perfect website which search engines love.
Able to create "feeder websites" that will help OFF PAGE SEO and acquire new traffic and clients.
Proven SOCIAL MEDIA MANAGER with access to own network of over 50.000 Twitter and 1.000.000 Facebook fans.
Managed and expanded influencer networks and set-up paid advertisement campaigns.
Certified PERFORMANCE SPECIALIST that monitors daily Google Marketing Platform / Microsoft Advertising / Adobe Experience Cloud performance and provides key stakeholders with insights and new growth suggestions.
Used analytical thinking and problem-solving skills and identified business opportunities and pinpointed problems.
Genuine GROWTH DIRECTOR able to target new markets and grow company portfolio of services or products.
Ensured junior staff are guided in producing company's quality work.
WORLD CLASS PERFORMANCE CV
PERFECT WEBSITES
I create perfect websites, like nobody else...
MARKET LEADERS
Websites that beat big names like History, Britannica ...
TECHNICAL PERFECTION
I optimise websites for maximum performance ...
WORLD RECORDS
I define standards as I get pages on 1st position in 11 days ...
OFF PAGE
I do not just sell “services” , I offer and guarantee results ...
GUARANTEED RESULTS
I do not "disrupt markets", I dominate them ...
FOREIGN LANGUAGES CV
PROFESSIONAL SKILLS CV
HTML/CSS
Drupal/Bootstrap
Google Marketing Platform
Microsoft Advertising
Hootsuite, Buffer, Tweet Deck
Email marketing tools
Adobe Creative Cloud
Meta Business Suite
WORK EXPERIENCE CV
360’ Digital Marketing Expert | TuneMyWebsite | March 2015 – Present
• I meet with business owners, take notes of their goals, perform market research and competitor analysis to create elaborate marketing plans.
• I create brands, build perfect websites, SEO content, social media, paid ads and performance reports.
• I always achieve impressive results all over the EU for which I create Perfect Websites without any penalties, even with videos and sounds in them, and which with their maximum landing page quality enjoy maximum SEO results and decreased SEM (PPC) costs by up to 90%.
MARKETING MANAGER | JJSmith | February-May 2023
I was hired as a marketing manager to help the company’s brand, SEO, SEM campaigns and other tasks.
Running contract with digital marketing agency Bespoke and discovery of bot traffic, wasted Google Ads money, the use of website templates, and others, resulted in an incompatibility and I resigned.
Digital Operations Manager | “Unboxed 2022” | August - November 2022
"Unboxed 2022" was an event developed by the Department for Culture, Media & Sport of the UK Government where I was in charge of overseeing the day-to-day operations of digital teams, ensuring smooth functioning of digital services:
• Managing Team Operations: Responsible for managing the day-to-day operations of the team, including communication, project oversight, and team building.
• Performance Monitoring: Ensure that business benchmarks are met through detailed reports and analysis, focusing on areas like inventory availability and site improvements.
• Cross-Functional Collaboration: Collaborate with various departments like Content, Social Media, Creative, and Photography teams to drive website visitors and site enhancements.
• Training and Mentorship: Train new colleagues and mentor existing team members on necessary skill sets to ensure team effectiveness and project delivery goals.
• Problem-Solving: Troubleshoot daily process and system issues to maintain operational efficiency.
• Process Improvement: Identify areas for process improvement across all brands, and establish strategies for enhancing operational efficiency.
• Quality Assurance: Conduct regular QA checks on the project website and drive improvements through continuous monitoring.
MARKETING MANAGER | Away Days | October 2021 - January 2022
• Developed, co-ordinated with management and executive the marketing strategy,
• Trained in-house team (executive and web developer) on SEO Audits and Social Media campaigns,
• Implemented Google Ads and created an OFF-PAGE SEO strategy,
• Executed innovative marketing strategies that increased leads from ~20 per week to ~600 per week,
The restrictions of late November changed the bookings to cancellations, and it affected the business income.
SEO SPECIALIST | Dunster House | October 2020 – March 2021
Developed and deliver Organic Growth strategy that grew organic SEO rankings, traffic, and sales:
• Performed ON PAGE SEO Audits to maximize SEO ranks of important website pages,
• Identified key SEO growth areas through market intelligence and competitor insight,
• Created OFF PAGE backlinks promoting website pages which grew from 9th to 2nd and 1st positions,
• Trained and supervised the implementation remotely of a team of 7 colleagues on SEO best practices (content and technical).
MARKETING MANAGER | Work Pad | February - March 2020
In charge of controlling, maintaining, and accelerating the company’s marketing endeavours:
• Market Research: Conducting market research to identify new markets, customer preferences, and trends to enhance product sales and profitability.
• Content Strategy: Setting content strategies and overseeing the creation of engaging content for various marketing channels like websites, blogs, and social media.
• Performance Analysis: Analysing data to evaluate the success of marketing campaigns, tracking ROI, and refining strategies for improved brand exposure.
The start of the pandemic made me resign so the company does not pay me furlough schemes.
ACCOUNT DIRECTOR | Cash Finance | June - October 2019
Responsible for enhancing brand awareness, driving traffic, acquiring leads through digital channels and website rebuilds for Blue Night Barcelona entertainment venue, Bit Base Spain cryptocurrency exchange and others:
• Directed and supervised WordPress websites rebuild to increase landing page quality,
• Developed new SEO strategies with more competitive keywords,
• Implemented new Google Ads campaigns to increase quality score,
• Explored improving traffic reporting (Google Tag Manager) and performance reports,
• Trained a team of 7 agency workers face-to-face on best digital marketing practices.
ECOMMERCE MANAGER | Needen Corporation | May 2019
Researched and set up pay-per-click Microsoft advertising campaign to drive targeted traffic and conversions.
ECOMMERCE MANAGER | Educate Invent | July – August 2018
Helped a start-up optimise existing Google Ads in Spain and Portugal and helped them expand to German, French, Chinese, Russian and USA markets.
PERFORMANCE MARKETING SPECIALIST | Autoocupacio | March – August 2018
Trained on SEO, SEM, and social media the in-house team of the public government body. During one training session I also trained Barcelona’s city council marketing team members, amongst others.
DDIGITAL PRODUCT MANAGER | Promote.Barcelona | May - July 2018
I helped a local digital marketing agency develop online presence. I created their website, SEO strategy, trained them on using Google Ads, create new organic and paid social network campaigns.
Shortly they got on the 1st position on Google and Bing for all their goals.
GOOGLE ADWORDS/ADS PARTNER | Cardiff, London, Barcelona | April 2017 – October 2018
• Google Partners are experts in Google Ads, possessing the knowledge and skills to optimize campaigns effectively, ensuring that marketing efforts are rewarded and companies reach maximum ROI.
• Clients included a £1 000 000 monthly car insurance supplier that benefited of an 8% ROI increase!
SOCIAL MEDIA MANAGER | Cardiff Jobs | December 2015 – June 2018
Working with the Cardiff City Council Job Club, I was able to identify target audiences for social media channels, and upon creating a new network of channels, I was able to increase their outreach by 10 000%.
I also setup a website to help the club promote positions easier, website which beat competitors like Adecco, Randstad, Broke Street and others.
DIGITAL MARKETING CONSULTANT | Westside London | April 2017
Google AdWords and Google SEO trainer for a small agency.
DIGITAL MARKETING SPECIALIST | G and M UK | October 2016 – February 2017
Worked closely with a team of 5 in-house and devised a strategy that helped the health insurance regulated supplier deliver more sales.
Most notable achievement was helping them optimise with ON PAGE and OFF PAGE SEO a web page selling health insurance, beating UK leader Bupa.
DIGITAL MARKETING MANAGER | Blue Trolley | April – July 2016
Helped an UK trolley manufacturer, the second biggest in the UK, open innovative marketing channels that helped their ecommerce efforts and increased sales by 2000% per week.
E-COMMERCE MANAGER | Oxfam | September 2013 – October 2015
Oxfam needs no introductions and whilst I was collaborating with them, just one day per week, it allowed me to train their new volunteers with best marketing practices and by applying such practices, in collaboration with my social media networks, I was able to increase e-commerce sales by 500%.
DIGITAL MARKETING MANAGER | Glamorgan Nightlife | February 2013 – September 2015
I helped the brand grow, as a 360 digital marketing expert: photography, market research, competitors analysis, website design, SEO strategies, social media campaigns, and performance reports.
DIGITAL MARKETING MANAGER | Worcester Nightlife | February 2011 – February 2013
I helped the local community promote diverse night life venues, as after researching the market and competitors, I created a website that got 1st SERP and with social media networks, it offered alternatives to night life parties in Worcester.
MARKETING MANAGER | Construction Crew | September 2007 – September 2010
As I self-taught myself HTML and CSS, this local construction company gave me a chance to help them grow, and as a result I helped them be the 1st company in their market that has a website and a brand identity.
Results followed shortly, and the company grew continuously.
PHOTO EDITOR / GRAPHIC DESIGNER | Fujifilm | December 2004 – August 2007
I learnt about photo editing and photography, which shortly evolved in me being crowned as the best graphic designer in the regional market.
QUALIFICATIONS CV
Google Marketing Platform 2019-2021 | Google
- Up to date with the latest Google products to help businesses maximize digital performance.
Microsoft Advertising 2017-2021 | Microsoft
- Expert in helping businesses reach searches from Microsoft users (Bing and Yahoo).
Adobe Experience Cloud 2017-2021 | Adobe
- Knowledgeable with Adobe’s alternative to help businesses improve digital marketing performance.
Google Ads Partner 2016-2019 | Google
- Google Ads Academy for Search, Video, Mobile, Shopping, Display and Analytics.
Foreign Language University | Bucharest, Romania
- Foreign Languages: English, French, and German
International Baccalaureate | Constanta, Romania
- Foreign Languages: English, French, Italian and Spanish
ALEX COSTIN CV
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