Conversion Rate Optimization Specialist
I build data-led experiences that turn more visitors into customers
I am Alex Costin, a London-based digital strategist focused on measurable growth through conversion rate optimization, UX improvement, analytics, and disciplined experimentation. My work combines customer psychology, technical awareness, and commercial thinking so I can identify what blocks conversion and remove friction with confidence.
I work across the full journey, from understanding audience intent to improving landing pages, forms, messaging, and flows. I do not rely on guesswork; I use research, testing, and performance evidence to make decisions that compound over time.
Conversion Rate Optimization Specialist About Me
I stand out by combining strong analytical skills with deep customer psychology understanding, systematically testing improvements that turn data into measurable revenue gains. The best CRO work is multi-disciplinary, and I bring UX, web development, digital marketing, and customer behavior together so I can identify and remove barriers that prevent users from converting.
I analyze user behavior, identify conversion barriers, and use data to make decisions rather than guessing what might work. That mindset helps me move beyond superficial fixes and focus on the changes that matter most to business outcomes.
I understand what drives people to convert, and I apply behavioral insights to redesign messaging, layouts, and flows in a way that feels intuitive and persuasive. My goal is always to improve clarity, reduce anxiety, and strengthen the user path to action.
I also understand how websites work at a practical level, including HTML, CSS, and JavaScript basics, so I can spot technical issues that impact conversion, like slow load times or broken forms. I use tools such as heatmaps, session recordings, and funnel analytics to uncover hidden friction points and prioritize fixes with real impact.
Conversion Rate Optimization Specialist Services
Research and insight
I build comprehensive optimization frameworks that include research, hypothesis generation, testing, analysis, and iteration. I start by understanding user intent, reviewing quantitative data, and mapping where visitors drop off so I can target the highest-value opportunities first.
Testing programs
I run structured A/B tests, multivariate tests, and holdout experiments to validate improvements before rolling them out. That approach helps me protect performance, learn with precision, and scale only what is proven to work.
Cross-channel CRO
I understand UX design, web development, SEO, paid media, and email marketing, so I can see how CRO fits into the bigger marketing strategy. This wider perspective helps me improve landing pages, campaigns, and lifecycle journeys together rather than in isolation.
Collaboration and delivery
I collaborate effectively with designers, developers, and marketers to implement changes and get stakeholder buy-in. I know that great optimization depends on communication, clarity, and practical delivery, not just ideas.
Long-term improvement
I prioritize systematic improvement over quick wins, building long-term optimization programs that compound results over time rather than chasing one-off test victories. I am hardworking, self-motivated, and hungry for learning, even when results take time or experiments fail.
Conversion Rate Optimization Specialist Process
1. Diagnose
I review analytics, behavior tools, and funnel performance to understand where users hesitate, abandon, or lose confidence.
2. Hypothesize
I translate findings into clear hypotheses that connect user behavior, business goals, and measurable outcomes.
3. Test
I validate changes through A/B testing or controlled experiments so improvements are backed by evidence, not opinion.
4. Scale
I roll out winning ideas carefully, measure impact, and feed the learning back into the next cycle of optimization.
Conversion Rate Optimization Specialist Experience
My background at TuneMyWebsite and across digital marketing, SEO, SEM, design, and technical delivery gives me a strong base for conversion optimization. I have worked on performance-driven websites, campaigns, dashboards, and workflows where every improvement had to support measurable business growth.
I bring a practical understanding of how audience targeting, landing page quality, messaging, and user experience interact. That means I can work through the full funnel and spot where wasted spend, weak copy, or poor page structure damages conversion.
I have also worked in cross-functional environments where stakeholder alignment matters. In those settings, I learned how to balance ambition with evidence, communicate clearly, and move teams toward decisions that improve outcomes.
My qualifications in Google Marketing Platform, Microsoft Advertising, Adobe Experience Cloud, and Google Ads support a performance mindset that combines measurement, optimization, and execution. That wider foundation helps me turn insight into action quickly and responsibly.
Ready to talk about conversion growth
If you need a Conversion Rate Optimization Specialist who can combine analysis, psychology, experimentation, and delivery, I can help you build a stronger path to conversion. I work best on projects where the goal is not just more traffic, but better outcomes from the traffic you already have.