Digital Marketing Strategist
I build digital marketing strategies that connect activity to leads, revenue, and long-term brand growth
I am Alex Costin, a London-based Digital Marketing Strategist and 360° Digital Marketing Expert at TuneMyWebsite since March 2015. I stand out by combining strategy, data, creativity, and business sense into one clear plan. I do not just run campaigns; I connect marketing activity to real outcomes like leads, revenue, and brand growth.
I meet with business owners, define clear commercial goals, perform market research and competitor analysis, and transform findings into comprehensive, results-focused marketing plans. I create brands, build high-performing websites, SEO content, social media funnels, paid ad campaigns and performance dashboards that deliver standout results across the EU.
Digital Marketing Strategist About Me
I stand out by combining strategy, data, creativity, and business sense into one clear plan. I do not just run campaigns; I connect marketing activity to real outcomes like leads, revenue, and brand growth.
I think holistically, aligning SEO, paid media, content, email, social, and analytics into one measurable strategy. I am data-driven, using performance metrics and audience insights to decide what to scale, change, or stop.
I balance creativity with analysis, so my campaigns are both compelling and effective. I stay adaptable, continuously learning and adjusting to new platforms, trends, and customer behavior.
I communicate well across teams, translating marketing ideas into clear actions for design, sales, content, and leadership. I have sharp positioning and audience insight, not just channel knowledge. I can spot opportunities others miss, whether that is a better offer, a stronger message, or a smarter funnel improvement.
I bring practical leadership: organizing work, prioritizing well, and making confident decisions under pressure. In short, I am the strategist who makes marketing feel coordinated, purposeful, and tied to results.
As an Unconventional Market, Customer and Competitor Insights Specialist, I deliver deep market opportunity scans, customer behaviour intelligence and sharp SWOT analysis on competitors. All insight is prioritised by business impact and channelled to key decision-makers, turning data into rapid, profit-driving action.
Digital Marketing Strategist Services
360° strategy and planning
I think holistically, aligning SEO, paid media, content, email, social, and analytics into one measurable strategy. I meet with business owners, define clear commercial goals, and transform findings into comprehensive, results-focused marketing plans.
SEO and content strategy
As a Pioneering SEO SPECIALIST with over 17 years' experience, I boost rankings through in-depth SEO audits, powerful content strategies and close collaboration with in-house teams to build high-performing SEO content ecosystems. I craft daily, on-trend content that attracts quality traffic and converts visitors into customers.
Paid search and paid social
As an Expert SEM MANAGER with over 12 years' experience, I lift quality scores, cut PPC costs and maximise ROI on paid search and paid social campaigns. Built and optimised strategies that, by maximising ad and landing page quality, reduced average Cost Per Click to as little as 10% of competitors' spend.
Social media and influencer strategy
As a Proven SOCIAL MEDIA MANAGER, I have direct access to a personal network of over 50,000 Twitter followers and 1,000,000 Facebook fans. I built, managed and expanded influencer networks and deployed targeted paid campaigns that convert awareness into measurable revenue.
Performance and growth leadership
As a Certified PERFORMANCE SPECIALIST, I monitor daily performance across Google Marketing Platform, Microsoft Advertising and Adobe Experience Cloud, delivering stakeholders clear, growth-focused recommendations. As a Genuine GROWTH DIRECTOR, I am skilled at opening new markets and scaling a company's portfolio profitably.
Digital Marketing Strategist Process
1. Diagnose
I perform market research and competitor analysis to understand the current state, opportunities, and risks.
2. Define strategy
I align SEO, paid media, content, email, social, and analytics into one measurable strategy tied to business goals.
3. Execute and coordinate
I organize work, prioritize well, and communicate clear actions for design, sales, content, and leadership teams.
4. Measure and optimise
I use data-driven insights to decide what to scale, change, or stop, continuously improving performance.
Digital Marketing Strategist Experience
I am a 360° Digital Marketing Expert at TuneMyWebsite since March 2015. I meet with business owners, define clear commercial goals, perform market research and competitor analysis, and transform findings into comprehensive, results-focused marketing plans. I create brands, build high-performing websites, SEO content, social media funnels, paid ad campaigns and performance dashboards.
I consistently achieve standout results across the EU, building penalty-free "Perfect Websites" that combine maximum landing page quality with exceptional SEO strength and SEM (PPC) cost reductions of up to 90%. I create web experiences that routinely outrank and outperform major brands, including leading reference and content sites.
I optimise sites for technical excellence, delivering frictionless UX, strong Core Web Vitals and robust performance at scale. I set new standards by getting pages to first position in search results in as little as 11 days, even in highly competitive niches. I don't just provide "services"; I deliver strategic Off-Page SEO and backlink campaigns that generate measurable, long-term results.
As an Unconventional Market, Customer and Competitor Insights Specialist, I deliver deep market opportunity scans, customer behaviour intelligence and sharp SWOT analysis on competitors. All insight is prioritised by business impact and channelled to key decision-makers, turning data into rapid, profit-driving action. I have sharp positioning and audience insight, not just channel knowledge, and I can spot opportunities others miss.
My background also includes Digital Operations Manager at "Unboxed 2022", a UK Government initiative, where I led the day-to-day digital operations, ensured smooth delivery of all online experiences, produced detailed reports and analysis to ensure KPIs and benchmarks were met, and partnered with Content, Social, Creative and Photography teams to grow traffic. I brought practical leadership: organizing work, prioritizing well, and making confident decisions under pressure.
Contact Alex Costin for Digital Marketing Strategy
If you need a Digital Marketing Strategist who combines strategy, data, creativity, and business sense into one clear plan, thinks holistically across channels, and brings practical leadership that makes marketing feel coordinated, purposeful, and tied to results, I can help. I connect marketing activity to real outcomes like leads, revenue, and brand growth.