Email Marketing Specialist
I create email campaigns that look great, reach inboxes, and convert readers into customers
I am Alex Costin, a London-based Email Marketing Specialist with a background in digital marketing, website delivery, analytics, and performance strategy. I combine compelling copywriting with data-driven thinking so I can create emails that are visually strong, commercially effective, and built to deliver measurable results.
My approach is simple: write with purpose, segment with discipline, test with rigour, and keep the customer experience at the centre. I believe email works best when creative quality, technical execution, and audience relevance all support the same goal.
Email Marketing Specialist About Me
I stand out by combining compelling copywriting with data-driven strategy, creating beautiful emails that also convert. I am part strategist and part storyteller, and I craft campaigns that resonate with audiences while being backed by analytics, segmentation, and measurable results.
I write compelling copy backed by data and design beautiful emails that convert. I care about the full experience, because the best email campaigns are not just written well; they are also structured well, delivered well, and designed to make the next click feel natural.
I craft compelling subject lines and pre-headers that catch attention, then design content that guides readers to action. Every part of the email has a job, and I treat each line, block, and button as part of a wider conversion path.
I focus on quality data and segmentation rather than just sending more emails. Most email problems are not about volume; they are about poor segmentation and missing simple automations that actually drive purchases.
I bring creative thinking to email marketing, because email encourages creativity and gives skilled marketers like me better chances to stand out and create campaigns that break through the noise.
Email Marketing Specialist Services
Campaign strategy
I develop email strategies that match customer journey stage, business priority, and campaign purpose. I do not treat email as a generic broadcast channel; I treat it as a system for building trust, increasing engagement, and moving people toward action.
Segmentation and automation
I segment lists by product, interest, or intent to deliver targeted messages that move people to buy, avoiding generic blanket emails. I also build simple automations that reduce waste and improve relevance at every stage.
Design and build
I use email platforms, HTML, design tools, and analytics while also creating creative, engaging content. My background with websites and Bootstrap helps me build responsive emails that work well in real inbox conditions.
Testing and optimisation
I run tests on subject lines, copy, visuals, and CTAs to continuously improve performance. Good email marketing should learn from every send, and I use results to sharpen the next campaign rather than repeating the same assumptions.
Deliverability and data quality
I prioritize deliverability and data integrity, ensuring emails reach inboxes and maintaining accurate databases that comply with GDPR regulations. With privacy changes like iOS blocking email pixels, I become proficient with web analytics and landing page builders to clearly demonstrate conversions.
Email Marketing Specialist Process
1. Understand
I begin with audience goals, offer context, and the commercial result the campaign should support.
2. Segment
I group contacts by meaningful attributes so the message feels relevant and timely rather than generic.
3. Create and test
I write, design, and test subject lines, content, and CTAs to improve performance through evidence.
4. Measure and refine
I review delivery, clicks, conversions, and downstream impact, then refine for stronger future sends.
Email Marketing Specialist Experience
My CV shows a broad digital marketing background that strengthens my email work. At TuneMyWebsite and across other projects, I have worked with websites, SEO, paid media, analytics, content, and performance strategy, which gives me a clear view of how email fits into the wider customer journey.
I understand how email supports acquisition, nurture, retention, and reactivation. That means I can think beyond a single send and build programmes that work over time, using smart sequencing and strong messaging to keep audiences engaged without overwhelming them.
I design responsive emails that work on mobile, where about 41% of views happen, and on desktop, where about 39% of views happen, because good user experience should not depend on device. I keep layouts clean, readable, and practical so readers can move through the message quickly and confidently.
I also understand the importance of creativity in email marketing. The channel rewards originality, timing, and restraint, and I enjoy building campaigns that feel fresh while still being grounded in sound strategy and measurable business value.
My work is careful, commercial, and disciplined. I want every campaign to improve brand trust, drive meaningful clicks, and contribute to growth, not just fill inboxes with more messages.
Contact Alex Costin for Email Marketing
If you need an Email Marketing Specialist who can combine creativity, segmentation, deliverability, and performance measurement, I can help. I focus on emails that look professional, speak to the right audience, and support business goals with clarity and intent.