Market Research Specialist
I turn raw data into clear, actionable business insight that shapes strategy and drives profit
I am Alex Costin, a London-based Market Research Specialist and Unconventional Market, Customer and Competitor Insights Specialist delivering deep market opportunity scans, customer behaviour intelligence and sharp SWOT analysis on competitors. I stand out by turning raw data into clear, actionable business insight. I combine strong analytics, curiosity, and communication so my findings actually influence decisions.
All insight is prioritised by business impact and channelled to key decision-makers, turning data into rapid, profit-driving action. At TuneMyWebsite, I meet with business owners, define clear commercial goals, perform market research and competitor analysis, and transform findings into comprehensive, results-focused marketing plans that deliver standout results across the EU.
Market Research Specialist About Me
I stand out by turning raw data into clear, actionable business insight. I combine strong analytics, curiosity, and communication so my findings actually influence decisions.
I am highly analytical and can convert large amounts of quantitative and qualitative data into useful recommendations. I stay curious and keep digging until I understand the real "why" behind the numbers, because surface-level patterns rarely explain what drives behaviour.
I am methodical, using a disciplined research process rather than jumping to assumptions. I communicate findings clearly, adapting my message for different audiences and presenting results in a way that is easy to act on.
I stay neutral and evidence-based, avoiding stereotypes or pre-formed opinions. I am client-focused, choosing the right method for the business problem instead of forcing a favorite research approach.
I do not just collect data; I interpret it in the context of business goals like revenue, customer experience, retention, and marketing ROI. I also know how to make research feel practical, not academic, by linking insights to clear next steps.
I can work across customer research, brand research, market sizing, and campaign analysis while keeping the work rigorous and relevant. This breadth lets me connect insights from different angles so strategies are grounded in real evidence, not isolated findings.
Market Research Specialist Services
Market opportunity scans
I deliver deep market opportunity scans that identify where growth is possible, where risk is hidden, and where the biggest returns are likely. I prioritise insight by business impact so leaders can focus on what matters.
Customer behaviour intelligence
I generate customer behaviour intelligence that explains why people act, not just what they do. I stay curious and keep digging until I understand the real "why" behind the numbers, turning observations into strategies that work.
Competitor analysis and SWOT
I provide sharp SWOT analysis on competitors, mapping strengths, weaknesses, opportunities, and threats in a way that informs strategy. All insight is prioritised by business impact and channelled to key decision-makers.
Brand and customer research
I work across customer research and brand research, understanding how people perceive brands, what drives loyalty, and where friction exists. I interpret data in the context of business goals like revenue, customer experience, and retention.
Market sizing and campaign analysis
I handle market sizing and campaign analysis while keeping the work rigorous and relevant. I am a Certified PERFORMANCE SPECIALIST monitoring daily performance across Google Marketing Platform, Microsoft Advertising and Adobe Experience Cloud, so research connects to real metrics.
Market Research Specialist Process
1. Define
I clarify the business problem, goals, and decision context so research is focused on what actually matters.
2. Design
I choose the right methods, data sources, and frameworks for the problem rather than forcing a favourite approach.
3. Analyse
I convert large amounts of quantitative and qualitative data into useful recommendations, digging for the real "why".
4. Act
I communicate findings clearly, adapt my message for different audiences, and link insights to clear next steps.
Market Research Specialist Experience
I am a 360° Digital Marketing Expert at TuneMyWebsite since March 2015. I meet with business owners, define clear commercial goals, perform market research and competitor analysis, and transform findings into comprehensive, results-focused marketing plans. I create brands, build high-performing websites, SEO content, social media funnels, paid ad campaigns and performance dashboards.
As an Unconventional Market, Customer and Competitor Insights Specialist, I deliver deep market opportunity scans, customer behaviour intelligence and sharp SWOT analysis on competitors. All insight is prioritised by business impact and channelled to key decision-makers, turning data into rapid, profit-driving action.
I consistently achieve standout results across the EU, building penalty-free "Perfect Websites" that combine maximum landing page quality with exceptional SEO strength and SEM (PPC) cost reductions of up to 90%. This requires strong research to understand markets, competitors, and what drives customers to convert.
I am a Certified PERFORMANCE SPECIALIST monitoring daily performance across Google Marketing Platform, Microsoft Advertising and Adobe Experience Cloud, delivering stakeholders clear, growth-focused recommendations. I applied analytical thinking and problem-solving skills to uncover new revenue opportunities and quickly resolve performance bottlenecks, which is core to effective market research.
My background also includes Digital Operations Manager at "Unboxed 2022", a UK Government initiative, where I led the day-to-day digital operations, ensured smooth delivery of all online experiences, produced detailed reports and analysis to ensure KPIs and benchmarks were met, and partnered with Content, Social, Creative and Photography teams to grow traffic. This experience strengthened my ability to translate research into operational and strategic improvements.
Contact Alex Costin for Market Research
If you need a Market Research Specialist who turns raw data into clear, actionable business insight, stays curious about the real "why", uses a disciplined research process, and communicates findings in a way that is easy to act on, I can help. I interpret data in the context of business goals and link insights to clear next steps.