Social Media Manager
I build social programs that grow brands, audiences, and revenue together
I am Alex Costin, a London-based Social Media Manager with over a decade of experience in digital strategy, content, paid media, analytics, and website delivery. I combine creativity, innovation, and strategic thinking with strong communication skills and attention to detail so I can build authentic connections between brands and audiences.
My work goes beyond posting content. I design social programs that drive measurable business outcomes, stay ahead of trends, and follow platform-specific best practices. I focus on clarity, relevance, and results, making sure every piece of content supports a clear purpose for the brand.
Social Media Manager About Me
I stand out by combining creativity, innovation, and strategic thinking with strong communication skills and attention to detail. I do not just post content; I build authentic connections between brands and audiences, drive measurable business outcomes, and stay ahead of trends while understanding platform-specific best practices.
I experiment with new formats, features, and strategies to keep content fresh and engaging. I develop unique, scroll-stopping content that helps brands stand out visually and emotionally, and I catch errors, optimize copy, and ensure every post aligns with brand voice and goals.
I engage authentically, respond thoughtfully to comments, and act as a brand steward. That means I protect tone, clarity, and trust in every interaction, and I make sure social feels human rather than mechanical.
I connect social efforts to business outcomes like leads, sales, and brand awareness, not just vanity metrics. I stay on top of the latest social media trends to avoid outdated content that feels like it is from three years ago, and I use data to guide choices rather than guesswork.
I practice storytelling with data, turning raw social insights into compelling narratives for executives and showing how social impacts business success. I also understand which platforms my audience uses and adapt accordingly, such as LinkedIn for B2B, Instagram for lifestyle, or TikTok for shorter creative formats.
Social Media Manager Services
Strategy and planning
I develop social strategies that align with business goals, audience needs, and platform behaviour. I build content plans that are clear, consistent, and measurable, so every post supports a larger purpose.
Creative content
I produce studio-quality content using tools like CapCut without needing film school. I create scroll-stopping visuals that communicate brand identity instantly, not just basic Canva templates, and I master captions, ad copy, and scripts where words become strategy that converts.
Paid social and ads
I run profitable ads for awareness, leads, engagement, or sales, becoming a one-stop solution. I understand buyer psychology and move people from scrolling to buying, growing businesses not just pages.
Engagement and community
I engage authentically, respond thoughtfully to comments, and build real connections. I treat community as part of the brand experience, not just an extra task, and I keep conversations clear and constructive.
Analytics and reporting
I practice storytelling with data, turning raw social insights into compelling narratives for executives. I focus on business impact, not just views, and I show how social supports leads, revenue, trust, and long-term growth.
Social Media Manager Process
1. Analyse
I review audience, competitors, and platform behaviour to find where the brand can stand out and create real value.
2. Plan
I build content plans, cadence, and formats that match audience habits and commercial priorities.
3. Create
I produce fresh visuals, copy, and scripts that feel native to each platform and aligned with brand voice.
4. Optimise
I test, measure, and refine based on performance and feedback, improving results over time.
Social Media Manager Experience
My CV shows a long track record in digital marketing across strategy, SEO, SEM, content, analytics, and website delivery. At TuneMyWebsite, I have worked with business owners to define commercial goals, perform market research and competitor analysis, and transform findings into results-focused marketing plans that include social media funnels and paid ad campaigns.
As a Proven Social Media Manager, I have direct access to a personal network of over 50,000 Twitter followers and 1,000,000 Facebook fans. I have built, managed, and expanded influencer networks and deployed targeted paid campaigns that convert awareness into measurable revenue.
My background also includes digital operations leadership at Unboxed 2022, a UK Government initiative where I led day-to-day operations and partnered with Content, Social, Creative, and Photography teams to grow traffic and deliver impactful site enhancements. That experience strengthened my ability to work across teams and keep complex projects aligned.
I bring master-level skills in Hootsuite, Buffer, Tweet Deck, Meta Business Suite, and email marketing tools, plus expert-level Adobe Creative Cloud. I combine this with proven performance across Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud, so my social work is always grounded in data and commercial outcomes.
I am a genuine Growth Director skilled at opening new markets and scaling products or services profitably. I use this mindset for social as well, treating it as a channel for growth, trust, and long-term value rather than just visibility.
Contact Alex Costin for Social Media Strategy
If you need a Social Media Manager who can combine creative content, paid social, community engagement, and data storytelling, I can help. I focus on social programs that grow brands, audiences, and revenue together, not just short-term spikes in attention.