Alex Costin Services

Meet Alex Costin: Your Digital Marketing Partner

Alex Costin is a data‑driven digital marketing specialist with over 17 years of hands‑on experience helping businesses outperform competitors across Europe and beyond. His work spans SEO, SEM, content strategy, web development, graphic design, social media management, and performance analytics—all unified under Alex Costin Services to deliver measurable revenue growth.

From cutting PPC costs by up to 90% to achieving #1 rankings in as little as 11 days, Alex combines technical precision with creative insight. His own websites, including alexcostin.com, plato, and deceneus, consistently score 100/100 across Performance, Accessibility, Best Practices, and SEO on pagespeed.web.dev, proving that every project can be engineered to be both technically perfect and commercially powerful.

Core Expertise Areas

Alex Costin Services covers every facet of modern digital marketing. Below are the eleven core areas where Alex delivers exceptional value:

• Market, Customer and Competitor Insights Specialist: Alex delivers deep market opportunity scans, customer behaviour intelligence, and sharp SWOT analysis on competitors. All insights are prioritised by business impact and channelled to key decision‑makers, turning data into rapid, profit‑driving action.
• SEO SPECIALIST: With over 17 years' experience, Alex boosts rankings through in‑depth SEO audits, powerful content strategies, and close collaboration with in‑house teams. He delivers hands‑on training so internal teams become confident, self‑sufficient SEO performers.
• CONTENT WRITER: As an epic content writer, Alex crafts daily, on‑trend content that attracts quality traffic and converts visitors into customers across blogs, newsletters, print assets, and social media channels. He creates strategic off‑page backlinks on owned websites to maximise on‑page SEO gains.
• SEM MANAGER: With over 12 years' experience, Alex lifts quality scores, cuts PPC costs, and maximises ROI on paid search and paid social campaigns. His strategies have reduced average Cost Per Click to as little as 10% of competitors' spend.
• GRAPHIC DESIGNER and PHOTOGRAPHER: Alex evolves brands visually so they stand out, resonate with customers, and drive action through branding, brochures, infographics, and more. He captures high‑quality still life, ecommerce, and studio photography that elevates web and social media performance.
• WEBSITE DESIGNER: Combining a powerful Drupal back‑end with a clean, responsive Bootstrap front‑end, Alex launches fast, conversion‑focused websites that search engines love. He architects "feeder websites" to amplify off‑page SEO, capture new traffic streams, and generate fresh leads.
• SOCIAL MEDIA MANAGER: With direct access to over 50,000 Twitter followers and 1,000,000 Facebook fans, Alex builds, manages, and expands influencer networks. He deploys targeted paid campaigns that convert awareness into measurable revenue.
• DIGITAL MARKETING PERFORMANCE SPECIALIST: Certified in Google Marketing Platform, Microsoft Advertising, and Adobe Experience Cloud, Alex monitors daily performance and delivers clear, growth‑focused recommendations to stakeholders.
• GROWTH DIRECTOR: Alex opens new markets and scales product or service portfolios profitably. He ensures junior team members consistently produce work aligned with brand standards and commercial goals.
• AEO and GEO Specialist: Alex optimises for AI‑driven search and generative engine visibility, ensuring your brand appears in AI‑orchestrated results alongside traditional search rankings.
• Sponsored content creator and digital PR placements supplier: With access to 10,000+ placements, Alex delivers strategic off‑page SEO and backlink campaigns that generate measurable, long‑term results.

How Alex Costin Services Helps Your Business Grow

Alex Costin Services transforms digital marketing from a cost centre into a revenue engine. By combining technical SEO, conversion‑optimized web design, multilingual content strategies, and performance analytics, Alex helps businesses achieve sustainable competitive advantages that compound over time.

Key benefits include:

• Perfect PageSpeed Scores: Websites built with Drupal and Bootstrap score 100/100 on Performance, Accessibility, Best Practices, and SEO, outperforming template‑based WordPress rivals that struggle to reach 45/100.
• Reduced Marketing Costs: SEM campaigns achieve CPC reductions of up to 90% while increasing ROI through quality score optimization and landing page improvements.
• Rapid Rankings: Alex has set new standards by getting pages to first position in search results in as little as 11 days, even in highly competitive niches.
• Multilingual Reach: Campaigns execute seamlessly across English, French, Italian, Spanish, Russian, Chinese, and German markets, unlocking new revenue streams.
• AI‑Powered Optimization: Alex uses AI at an expert level to accelerate performance, create content, and unlock new marketing opportunities that save clients up to 70% on agency costs.
• Guaranteed Results: Every Alex Costin Services engagement comes with transparent reporting and measurable outcomes, from organic traffic growth to conversion rate improvements.

Work Experience Highlights

Alex Costin's career spans over 17 years of hands‑on digital marketing leadership. Key roles include:

• 360° Digital Marketing Expert | TuneMyWebsite (March 2015 – Present): Alex meets with business owners, defines commercial goals, performs market research and competitor analysis, and transforms findings into comprehensive marketing plans. He creates brands, builds high‑performing websites, SEO content, social media funnels, paid ad campaigns, and performance dashboards, consistently achieving standout results across the EU.
• Marketing Manager | JJSmith (February–May 2023): Brought in to elevate the brand, refine SEO and SEM campaigns, and support wider digital initiatives. Identified issues such as bot traffic, wasted Google Ads budget, and overreliance on templates, leading to strategic misalignment.
• Digital Operations Manager | "Unboxed 2022" (August–November 2022): Led day‑to‑day digital operations for a UK Government Department for Culture, Media & Sport initiative, managing team operations, performance monitoring, cross‑functional collaboration, training, problem‑solving, process improvement, and quality assurance.