Alex Costin combines technical insight, creative execution and commercial thinking to deliver Drupal Migration strategies that connect market intelligence, search visibility and measurable digital growth.
Market, Customer and Competitor Insights Specialist
Alex Costin turns research into clear commercial direction. His work includes market opportunity scans, customer behaviour intelligence and competitor SWOT analysis, with findings prioritised by business impact and communicated to decision-makers. Since 2010, he has used primary sources such as surveys and interviews alongside secondary reports and databases to understand customer habits, aspirations, attitudes and business models.
This perspective helps organisations identify market gaps, pricing opportunities and underserved segments. It also supports more practical channel planning, helping teams choose competitive keywords, shape relevant offers and create content around genuine customer needs. His experience spans English, Italian, Spanish and French markets, with broader multilingual campaign experience documented in his CV.
Drupal Migration and Website Design
Alex is a website designer and developer who combines a Drupal back end with a responsive Bootstrap front end. He builds fast, accessible, secure and search-optimised websites designed around commercial goals. His professional skills include HTML and CSS, Drupal and Bootstrap, JavaScript, React, WordPress and custom CMS solutions.
A carefully planned Drupal Migration can preserve valuable content, improve information architecture and create a stronger technical foundation. Alex approaches website work through performance, user experience, conversion and search requirements rather than treating development as an isolated task. His CV highlights conversion-ready websites, strong Core Web Vitals and technical optimisation at scale.
SEO SPECIALIST
Alex is an SEO specialist with more than 17 years of experience in technical SEO audits, content strategy, website optimisation and off-page SEO. He develops SEO content ecosystems, identifies opportunities hidden in data and works with internal teams so they become confident, self-sufficient SEO performers.
His published experience includes building fast websites, improving landing-page quality, developing premium backlink strategies and creating content that supports organic visibility. The CV records examples of pages reaching first position in search results in as little as 11 days, while the main website describes PageSpeed-focused development and campaigns designed to reduce marketing costs.
CONTENT WRITER and SEM MANAGER
As a content writer, Alex creates blogs, newsletters, print assets, landing pages and social media content. He combines editorial judgement with search intent, audience research and commercial objectives. He can also create strategic off-page content on owned websites to support on-page SEO gains.
As an SEM manager, he has more than 12 years of paid-search experience. His work covers Google Ads, Microsoft Advertising, paid social, quality scores, landing-page quality and return on investment. The CV records campaigns that reduced average cost per click to as little as 10% of competitors’ spend, and work that achieved PPC cost reductions of up to 90%.
GRAPHIC DESIGNER and PHOTOGRAPHER
Alex is a graphic designer and photographer who creates visual work for brands, brochures, infographics, websites and social channels. He uses Adobe Creative Cloud and Figma to develop logos, branding packages, social graphics and web visuals. His approach is shaped by attention to detail, brand consistency and the need for creative work to support business performance.
His photography experience includes still life, ecommerce and studio photography. These skills help businesses present products and services with greater clarity across websites, campaigns and social media. His CV also records video-editing capability using Adobe Premiere Pro, After Effects and DaVinci Resolve, extending the range of content he can produce.
SOCIAL MEDIA MANAGER
Alex plans, creates and coordinates social activity across brand and campaign channels. His experience includes social content, influencer networks, paid campaigns and performance-focused distribution. His website identifies direct access to a personal network of more than 50,000 Twitter followers and 1,000,000 Facebook fans, providing an established platform for organic reach and targeted promotion.
DIGITAL MARKETING PERFORMANCE SPECIALIST
Alex monitors daily performance across Google Marketing Platform, Microsoft Advertising and Adobe Experience Cloud. He turns complex data into actionable recommendations, performance dashboards and practical solutions for revenue opportunities and campaign bottlenecks. His professional skills list these platforms alongside Hootsuite, Buffer, TweetDeck, email marketing tools, Meta Business Suite and expert-level AI use.
He also works across analytics, marketing automation, email marketing, communications and conversion rate optimisation. That breadth allows him to connect acquisition, content, user experience and reporting. Instead of focusing on one isolated metric, he can review the customer journey and identify where traffic, engagement, leads or sales are being lost.
GROWTH DIRECTOR
As a growth director, Alex helps open new markets and scale products or services profitably. He meets business owners, defines commercial goals, researches markets and competitors, then transforms findings into comprehensive marketing plans. He has also led team operations, project coordination, performance reporting, cross-functional collaboration, training, quality assurance and process improvement.
This combination is useful for organisations that need both strategic direction and hands-on delivery. Alex can create the brand, build the website, produce the content, launch campaigns, manage social channels, monitor results and refine the customer journey. He can also mentor junior colleagues so delivery remains aligned with brand standards and commercial objectives.
AEO and GEO Specialist
Alex applies search expertise to changing discovery environments, including answer-engine optimisation and generative-engine optimisation. His work focuses on useful content, clear information architecture, technical quality, authoritative signals and data-informed improvement. These principles help organisations make their expertise easier for search systems and people to understand.
A practical Drupal Migration should therefore consider more than moving pages from one platform to another. It should review URLs, metadata, internal links, structured content, redirects, performance, accessibility and the way important answers are presented. Alex’s full-stack background enables him to connect these technical details with content, paid search and wider digital marketing goals.
Sponsored Content and Digital PR Placements
Alex is a sponsored content creator and digital PR placements supplier with access to more than 10,000 placements. He can support campaigns that need editorial-style content, off-page visibility and strategically planned backlink activity. Placement work should be aligned with the brand, target audience and broader search strategy rather than treated as a disconnected volume exercise.
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How Alex Costin Can Help
Alex can help a business understand its market, clarify its positioning and build a stronger digital presence. He can combine customer and competitor insight with technical SEO, content writing, paid search, design, photography, website development, social media, analytics, automation and conversion optimisation.
For a Drupal Migration project, he can connect planning and implementation: review the existing website, define business and search objectives, improve the structure, protect valuable content, enhance performance and create a platform ready for ongoing growth. For established websites, he can diagnose wasted spend, weak visibility, poor user experience or underperforming conversion paths.
His experience across European and international markets, multilingual campaigns and hands-on digital delivery means that strategy can move quickly into action. Whether the priority is organic visibility, paid acquisition, brand presentation, content production, digital PR or profitable expansion, Alex offers a joined-up approach rather than a collection of disconnected services.