Website Optimisation Manager Alex Costin blends technical SEO, market insight, creative content and performance marketing to help ambitious brands grow online.
Website Optimisation Manager for Complete Digital Growth
Alex Costin brings more than 17 years of hands-on experience across SEO, website development, market research, content, paid advertising, analytics, social media and conversion optimisation. His approach connects technical delivery with commercial goals, so every recommendation has a clear purpose.
His CV describes a multilingual digital marketing expert working across English, French, Italian, Spanish, Russian, Chinese and other international markets. He combines analytical thinking, creative execution and practical problem-solving to help organisations understand their audiences, improve digital experiences and compete more effectively.
Alex works with business owners and teams to define objectives, research markets, analyse competitors and turn findings into focused marketing plans. He can support a complete digital programme or strengthen a specific part of an existing operation.
Market, Customer and Competitor Insights
Alex is a Market, Customer and Competitor Insights Specialist who turns raw information into practical business direction. His research covers customer behaviour, attitudes, aspirations, business models, market gaps and competitor strengths and weaknesses.
Using primary sources such as surveys and interviews alongside secondary research, he identifies opportunities that generic reports can overlook. Findings are prioritised by business impact and communicated clearly to decision-makers, helping teams choose more competitive audiences, messages, products and channels.
This insight-led foundation supports stronger SEO, content, paid media, website and growth decisions. It also helps businesses avoid spending blindly on expensive keywords or poorly matched campaigns.
SEO Specialist and Content Writer
As an SEO SPECIALIST, Alex conducts detailed audits, improves website structures, develops content strategies and works with teams to build sustainable search visibility. His technical background helps him connect crawlability, page experience, content quality, speed and conversion goals.
As a CONTENT WRITER, he creates on-trend material for blogs, newsletters, landing pages, social channels and print assets. The work is designed to be useful to readers while supporting discoverability, brand communication and commercial objectives.
Alex also develops off-page strategies, including backlink campaigns through owned websites and sponsored content opportunities. His CV highlights a focus on building complete SEO ecosystems rather than treating isolated keywords as the whole solution.
SEM Manager and Performance Specialist
Alex is an experienced SEM MANAGER with more than 12 years of paid search and paid social experience. He manages campaign structure, advert quality, landing-page alignment, targeting and performance analysis across Google and Microsoft advertising environments.
His work focuses on improving quality scores, reducing wasted spend and making paid activity more commercially efficient. The CV records campaigns where PPC costs were reduced by up to 90 percent compared with competitors’ spend, while maintaining attention on ROI and business outcomes.
As a DIGITAL MARKETING PERFORMANCE SPECIALIST, Alex monitors performance through Google Marketing Platform, Microsoft Advertising and Adobe Experience Cloud. He turns reporting into clear recommendations, identifies bottlenecks and looks for new revenue opportunities.
Graphic Design, Photography and Websites
Alex works as a GRAPHIC DESIGNER and PHOTOGRAPHER, creating visual assets that help brands stand out and communicate clearly. His experience includes branding, brochures, infographics, social media graphics, web visuals and still-life, ecommerce and studio photography.
As a WEBSITE DESIGNER, he combines Drupal back-end capability with responsive Bootstrap front-end development. He builds fast, accessible and search-friendly websites that support user experience, visibility and conversion goals.
His technical skills include HTML/CSS, Drupal, Bootstrap, Google Marketing Platform, Microsoft Advertising, Hootsuite, Buffer, TweetDeck, email marketing tools, Adobe Creative Cloud and Meta Business Suite. He also applies advanced AI expertise to accelerate marketing and creative work.
Social Media and Growth Leadership
As a SOCIAL MEDIA MANAGER, Alex plans and coordinates brand activity across social platforms, combining content, community awareness, paid campaigns and performance measurement. His CV records access to a personal network of more than 50,000 Twitter followers and 1,000,000 Facebook fans.
He can connect social activity with wider content, SEO, email and paid-media plans rather than treating each channel separately. This integrated approach supports consistent messaging and helps teams understand how awareness contributes to engagement and commercial progress.
As a GROWTH DIRECTOR, Alex is skilled at opening new markets and scaling products or services profitably. He also supports junior colleagues, improves standards and ensures delivery remains aligned with brand and commercial goals.
AEO, GEO and Sponsored Content
Alex is an AEO and GEO Specialist who adapts digital content for answer-driven and generative search experiences. His wider optimisation work combines technical foundations, useful information, clear structure and strong entity context so businesses can communicate effectively across changing search journeys.
He is also a sponsored content creator and digital PR placements supplier with access to more than 10,000 placements. These opportunities can support awareness, authority and off-page visibility when selected to match a brand’s market, audience and editorial objectives.
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How Alex Costin Can Help
Alex can review your market, customers, competitors, website, content and campaigns, then create a prioritised plan for improvement. He can help clarify positioning, uncover search opportunities, strengthen technical SEO, produce content, manage SEM, improve social activity and develop responsive Drupal and Bootstrap websites.
For established teams, he can provide specialist delivery, training, reporting and operational support. For businesses building their digital presence, he can connect research, design, development and marketing from the beginning.
The result is a joined-up digital programme focused on visibility, user experience, efficiency and growth. Alex’s combination of creative, technical and analytical skills means businesses can access broad expertise without separating every task between disconnected specialists.
Start Your Digital Optimisation Plan
Discuss your goals with Alex and identify the most practical opportunities for stronger digital performance.