PPC Specialist CV template for high impact performance roles

PPC specialist profile image

Alex Costin

PPC & Digital Marketing Expert

A results driven PPC specialist CV layout showcasing experience in performance marketing, campaign optimisation, and integrated digital strategies across international markets.

This profile highlights deep expertise in paid search, display, and social advertising, combined with strong SEO, content, and analytics capabilities to drive sustainable growth and return on investment.

Hiring managers can quickly scan core strengths, performance wins, and tools proficiency, while also understanding the strategic mindset behind every paid media decision.

Professional Summary

A highly experienced pay per click specialist with a background in digital marketing, search optimisation, and conversion focused web design for brands across multiple countries and languages.

Over the years, complex campaigns have been planned, launched, and scaled across search and display networks, consistently pushing quality scores higher while bringing down average cost per click.

This PPC specialist CV emphasises analytical thinking, creative ad testing, and a holistic approach that connects landing page experience, tracking accuracy, and audience intent to achieve ambitious performance targets.

Experience spans both agency and in house roles, collaborating with cross functional teams, training colleagues, and turning underperforming accounts into reliable sources of qualified leads and sales.

Core PPC Competencies

Search campaigns setup and restructuring for high intent keywords.
Quality score optimisation through ad relevance and landing page alignment.
Bid strategies, budget pacing, and spend reallocation to top performers.
Ad copy A/B testing with systematic experiment design and reporting.
Remarketing campaigns targeting warm and returning audiences.

Tracking implementation using tags, pixels, and conversion events.
Performance dashboards in analytics platforms for stakeholders.
Shopping and feed based campaigns for ecommerce growth.
Audience research and intent mapping across funnel stages.
Close collaboration with SEO, content, and design teams.

The skills featured in this PPC specialist CV help employers understand technical strengths, strategic perspective, and the ability to translate data into practical optimisation actions.

Professional Experience

360 Digital Marketing Expert

March 2015 – Present

TuneMyWebsite

Responsible for end to end digital strategies, from market research and competitor analysis to the launch and optimisation of search and display campaigns across numerous industries and territories.

Planned integrated PPC activity aligned with SEO, content, and social media work.
Boosted landing page experience and ad relevance to achieve premium quality scores.
Cut wasted spend by filtering out low intent searches and poor placements.
Delivered performance reports and growth roadmaps for business owners.

The experience consolidated in this PPC specialist CV demonstrates the ability to turn complex objectives into measurable campaigns with clear success metrics.

Marketing Manager

October 2021 – January 2022

Away Days

Led the development of a full funnel acquisition strategy, relying heavily on targeted paid search campaigns to attract travellers at the right moment in their decision journey.

Rebuilt search structures with clear segmentation by location and intent.
Implemented conversion tracking to capture high value enquiries.
Coordinated closely with the web team to refine landing pages for bookings.
Scaled leads significantly during peak periods before external constraints affected demand.

This role adds to the breadth of experience referenced in the PPC specialist CV, showing adaptability in fast moving service industries.

SEO and Paid Media Specialist

Various contracts

UK and EU brands

Supported multiple organisations with combined organic and paid strategies, ensuring the paid investment complemented long term search visibility and content plans.

Optimised existing accounts suffering from poor structure and limited tracking.
Introduced best practices for keyword research across paid and organic channels.
Trained internal teams on reading performance data and spotting issues early.
Created testing plans to refine messages, offers, and calls to action.

These engagements reinforce the narrative of the PPC specialist CV as a profile that blends hands on execution with mentoring and strategic guidance.

Technical Skills

Platforms

Google Ads and Microsoft Advertising.
Meta advertising tools for social campaigns.
Analytics and tag management solutions.
Marketing platforms for bid and feed management.

Complementary

HTML and CSS literacy for landing page tweaks.
Experience with content management systems.
Use of creative suites for ad assets and visuals.
Familiarity with automation and reporting scripts.

A strong technical foundation underpins the achievements listed throughout this PPC specialist CV, making it easier to troubleshoot tracking issues and move quickly from insight to action.

Education & Certifications

Studies in multimedia, computing, and foreign languages supporting international campaigns.
Certifications in major advertising and analytics platforms over multiple years.
Continuous professional development through experimentation and self directed learning.

The educational background provides a solid base for communication, technical understanding, and creative thinking, all of which strengthen this PPC specialist CV.

Contact & Availability

This CV template can be adapted to feature direct contact information, portfolio links, and case study highlights, giving recruiters a clear way to follow up on promising experience.

When tailoring the content, candidates should emphasise specific industries served, monthly budgets managed, and quantified improvements in cost per acquisition or return on ad spend.

A concise and visually engaging layout like this helps the PPC specialist CV stand out, making key achievements easy to find in just a few moments of review.