Digital Growth Support for Hays in the UK
Hays operates in a competitive human-resources market where business directors, employers and candidates increasingly research providers online before making contact. A strong hays digital presence can help communicate expertise, attract relevant prospects and create a clearer route from search or advertising to enquiry.
Alex Costin provides practical support across market research, website development, technical SEO, paid advertising, social media and conversion improvement.
Why hays Needs a Strong Digital Presence
For a human-resources organisation serving the United Kingdom, digital visibility is closely connected to credibility. Business directors may compare recruitment, staffing and workforce partners before speaking with a consultant, while candidates and hiring managers may expect clear information, fast pages and simple enquiry journeys. The website therefore needs to support several audiences without becoming confusing or difficult to navigate.
A well-planned hays digital strategy can bring together useful content, focused landing pages, search visibility and measurable campaigns. It can also help different service areas present their value in a way that reflects the needs of employers, senior decision-makers and prospective candidates. Alex Costin can review the existing customer journey, identify avoidable friction and recommend improvements based on evidence rather than assumptions.
A strong digital presence is not created by publishing pages at random or increasing advertising spend without measurement. It depends on a clear proposition, relevant content, dependable technology, accurate tracking and consistent implementation. Results depend on the website’s starting position, existing traffic, conversion rate, customer value, campaign budget and the quality of execution.
Market Research for hays Audiences
Market research provides the foundation for effective digital activity. Alex Costin can help hays examine how business directors search for human-resources services, what concerns influence supplier selection and which questions need to be answered before a prospect is ready to enquire. This may include reviewing search behaviour, competitor positioning, existing website data, customer language and the different stages of the decision-making process.
Audience needs
Understand the priorities, objections and information requirements of employers and senior stakeholders.
Search intent
Connect services and content with the language used by people actively researching solutions.
Commercial priorities
Create a digital plan that reflects sales objectives, available resources and customer value.
This research can inform page structure, messaging, content topics, paid-search targeting and calls to action. It also helps reduce the risk of building attractive pages that do not address the questions that matter to potential clients.
hays Website Development and Landing-Page Quality
Website development should make it easy for visitors to understand the service, trust the organisation and take the next appropriate step. Alex Costin can assess page templates, navigation, forms, content hierarchy and technical implementation to identify opportunities for a more useful hays experience. For business directors, clarity is particularly important: a page should explain the business relevance of the service without forcing visitors to search through unrelated information.
Landing pages should be designed around a specific audience, service or campaign. They can use concise headings, supporting evidence, clear benefits, relevant questions and a focused call to action. The page should also work well for visitors arriving from organic search, PPC adverts, email campaigns or social media.
Performance testing is an important part of website development. The following PageSpeed Insights link opens in a new browser tab and can be used to review a page’s current technical experience:
Creating New Landing Pages
New landing pages can support acquisition when they are based on genuine audience demand and have a distinct purpose. Alex Costin can help plan pages for priority services, locations, sectors or campaign themes, while avoiding thin or repetitive content. Each page should have a clear reason to exist, a useful message and a measurable action such as an enquiry, application, telephone call or completed form.
Technical SEO and hays Search Visibility
Technical SEO helps search engines discover, understand and process a website. Alex Costin can review crawlability, indexation, internal linking, page templates, metadata, canonical signals, structured data, redirects and duplicate content. These checks can reveal technical barriers that prevent otherwise valuable content from performing as effectively as it could.
Search-engine optimisation also requires useful content that matches search intent. A technically sound page still needs a clear subject, original value and a credible explanation of the service. For hays, this may involve improving service pages, developing informative resources and ensuring that important commercial pages are connected through sensible internal links.
Search visibility should be assessed using appropriate measures rather than a single ranking position. Relevant impressions, qualified visits, enquiries, application quality and assisted conversions may all help explain whether organic activity is contributing to business objectives. No responsible provider can guarantee rankings, traffic or revenue because outcomes depend on competition, demand, implementation quality and many external factors.
Slow Pages, Mobile Performance and Core Web Vitals
Slow pages can create friction before a visitor reaches the information or form they need. Poor mobile performance can be especially damaging when users are researching services on a phone, navigating through a campaign link or trying to complete an enquiry while away from a desktop computer. Alex Costin can investigate image sizes, server response times, render-blocking resources, scripts, third-party tools, caching and layout behaviour.
Core Web Vitals provide a useful framework for evaluating loading, responsiveness and visual stability. Largest Contentful Paint relates to when the main content becomes visible, Interaction to Next Paint considers responsiveness after user interaction, and Cumulative Layout Shift measures unexpected movement on the page. These metrics should be considered alongside real business measures, including form completion, qualified leads and sales activity.
The published Vodafone external case study on web.dev reported a 31% improvement in Largest Contentful Paint and an 8% increase in sales during its test. This example is not a result achieved by Alex Costin or hays, and it is not a guaranteed forecast for hays. It illustrates why performance improvements may be worth testing when a website has meaningful traffic and a measurable customer journey.
Page-speed work should be prioritised according to impact and feasibility. Improving a heavily visited landing page may be more valuable than making a minor change to a page that receives little traffic. Testing before and after implementation helps establish what changed and whether visitors responded differently.
Backlink Acquisition and Website Authority
Alex Costin has access to more than 10,000 backlink opportunities that may help improve a website’s authority and visibility across search engines and AI services. Backlinks alone do not guarantee rankings, traffic or AI visibility. Their potential value depends on quality, relevance, editorial context, technical SEO and the usefulness of the content receiving the link.
A sensible backlink strategy should support the wider digital plan. It may include identifying relevant publications, creating genuinely useful resources, promoting research, improving digital PR assets and assessing the quality of prospective referring domains. Quantity should not replace relevance or editorial credibility.
Available backlink opportunity pages include:
PPC Management and Less Wasted Spend
PPC management can help hays reach people who are actively searching for relevant services, but paid advertising requires careful control. Alex Costin can review campaign structure, keyword targeting, match types, negative keywords, advert relevance, landing-page alignment, geographic settings and budget allocation. The purpose is not simply to generate more clicks; it is to improve the likelihood that the right visitors take a commercially useful action.
Reducing wasted advertising spend may involve excluding irrelevant searches, separating audiences, improving quality signals and sending each advert to a closely matched landing page. Conversion data should be reviewed before decisions are made, because a low-cost click is not necessarily valuable if it produces no qualified enquiry.
Organic Social Media Campaigns
Organic social media campaigns can support awareness, trust and content distribution without relying solely on paid reach. Alex Costin can help develop a practical content strategy for professional audiences, using insights from market research and website analytics. Potential content may include market observations, recruitment guidance, leadership topics, service explanations and useful resources for business decision-makers.
Social media should connect with the broader hays digital journey. Posts can direct interested users to relevant resources or landing pages, while tracking helps distinguish visibility from meaningful engagement. Consistency, relevance and audience fit are more useful measures than publishing volume alone.
Conversion Tracking and Measurement for hays
Conversion-rate improvement starts with knowing what counts as a conversion. Depending on the business journey, this may include completed forms, telephone calls, applications, downloads, booked consultations or qualified opportunities passed to a sales team. Alex Costin can help review analytics configuration, event tracking, attribution, form journeys and the connection between marketing data and commercial outcomes.
Useful reporting should show more than sessions or impressions. It should help answer which channels attract relevant visitors, which landing pages assist enquiries, where users abandon forms and whether leads progress into customers. Tracking also makes it possible to compare PPC, organic search and organic social media using consistent definitions.
Conversion improvement can involve changes to copy, page structure, trust signals, forms, calls to action, mobile layouts and loading performance. Testing should be planned carefully, with enough data and a clear hypothesis. A short-term change in results does not automatically prove that one design caused the difference.
A Realistic Explanation of Potential Income Improvement
Digital improvements may contribute to additional income when they increase qualified demand, improve conversion rates, reduce wasted spend or help the organisation retain more valuable opportunities. However, no client revenue or performance data has been supplied, so a precise estimate for hays would be unsupported.
Illustrative example: if a website generates £100,000 in monthly revenue attributable to digital activity and measured improvements produce a 10% uplift, the additional revenue would be approximately £10,000 per month. This is an illustration, not a forecast.
A realistic estimate would require analysis of monthly website visitors, leads, applications or sales, conversion rate, average customer or client value, current revenue, PPC spend, cost per acquisition, lead-to-customer rate, organic social-media performance, and the number and quality of existing landing pages. It would also need to account for seasonality, sales capacity, campaign budget, competitive conditions and the quality of implementation.
Alex Costin can help establish a baseline, identify the highest-priority opportunities and measure progress against agreed objectives. The resulting plan can then be refined as reliable data becomes available.
A Practical Digital Strategy for hays
Alex Costin’s support can bring together market research, website development, landing-page optimisation, technical SEO, search-engine optimisation, website performance, mobile optimisation, backlink acquisition, PPC management, organic social media campaigns, conversion-rate improvement and digital marketing strategy.
For hays, the most effective starting point may be a structured review of the current website and acquisition activity. That review can identify technical issues, unclear messaging, underperforming landing pages, poorly measured conversions and opportunities to make the customer journey more direct. Priorities can then be sequenced according to likely impact, available budget and implementation capacity.
Digital marketing works best as a measured programme rather than a collection of disconnected tasks. Strong foundations allow future campaigns to produce clearer learning, while reliable reporting helps business directors make better decisions about investment.
Discuss the Next Digital Opportunity for hays
Alex Costin can review the website, acquisition channels and measurement setup, then outline practical opportunities for improvement without unsupported promises.