AlexCostin | Digital marketing consultancy in London

Practical digital marketing for businesses that need clearer priorities and stronger commercial performance

Alex Costin combines 17+ years of hands-on experience across SEO, PPC, web development, content, analytics and conversion rate optimisation. Instead of passing work between disconnected specialists, your strategy, website and campaigns can be considered together.

The focus is simple: identify where attention, budget or enquiries are being lost; make informed improvements; and build a more useful digital presence for the people you want to reach. Whether you need a faster website, a stronger search strategy or a clearer route from click to enquiry, the work starts with your commercial objectives rather than a one-size-fits-all package.

Strategy, delivery and optimisation

AlexCostin: digital marketing strategy built around the whole customer journey

Market research, content strategy, creative design, video editing, web development, SEO, PPC, social media, email marketing, communications, analytics, marketing automation and conversion rate optimisation.

Build a website and campaign ecosystem that is easier to use, easier to measure and better prepared for modern search. Drupal and Bootstrap development can be integrated with social platforms including Twitter, Facebook, Instagram and TikTok, while technical work supports page speed, accessibility and search visibility.

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Portrait of AlexCostin — Alex Costin, digital marketing strategist

Turn digital friction into a practical growth plan

Illustration representing Alex Costin's digital marketing services

Where the work can help

Better decisions before more spend

Digital performance rarely improves through a single tactic alone. A slow landing page can undermine paid media, unclear messaging can reduce conversion rates, and weak market insight can lead to investment in the wrong keywords or content. A joined-up review helps you prioritise the changes that matter first.

Improve website foundations: address mobile usability, page speed, technical SEO and content structure so visitors can find and use your site more easily.
Make media spend work harder: review targeting, search intent, landing-page relevance and measurement to reduce wasted clicks and improve lead quality.
Increase qualified organic visibility: use research-led content and technical improvements to support sustainable discovery in search engines and AI-driven search experiences.
Improve conversion paths: use analytics, user journey review and structured testing to make it easier for suitable prospects to enquire, buy or book.

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A clearer working process

From diagnosis to measurable next steps

A useful marketing engagement should give you clarity as well as delivery. The process is designed to connect commercial goals with the actions required across your website, campaigns, content and reporting.

Understand the opportunity

Review your offer, audience, competitors, current performance and constraints. This creates a more reliable basis for deciding what to improve and what not to spend on.

Set focused priorities

Translate findings into a practical roadmap: technical fixes, content opportunities, campaign adjustments, website improvements and measurement requirements.

Build and refine

Implement work across the relevant channels, from landing pages and search optimisation to automated journeys, creative assets and reporting dashboards.

Learn and improve

Use performance data to understand what is helping, identify friction and make the next iteration more informed rather than relying on assumptions.

Integrated expertise

Specialist skills, connected to your business goals

Choose the service most relevant to your immediate need, or combine disciplines where the challenge crosses strategy, technology and customer experience.

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Market research

Turn customer, competitor and market information into decisions about positioning, opportunities, pricing and demand.

Content strategy

Plan useful, discoverable content around audience questions, search intent and the commercial role each page needs to play.

Creative design

Create clear visual systems and campaign assets that make your message easier to recognise, understand and remember.

Video editing

Shape existing footage into polished video content for social media, advertising, YouTube and business communications.

Website development

Build responsive websites that support a credible brand experience, clear journeys, performance and technical search foundations.

SEO and performance

Strengthen the technical and content foundations that help relevant audiences discover your website over time.

Market Research Specialist with 15+ years of experience analysing customer data and competitor intelligence to identify market gaps, pricing opportunities and underserved segments across English, Italian, Spanish and French markets. Since 2010, research has combined primary sources such as surveys and interviews with secondary data including reports and databases.

The aim is to replace generic assumptions with insight into customer habits, aspirations, attitudes and business models, so marketing activity can be targeted more intelligently.

Find out why market research matters

Content Strategist with 15+ years of experience creating content strategies to support SEO, user engagement and conversions across English, Italian, Spanish and French markets. Since 2010, the work has included content planning, audits, landing pages, blog content and campaign messaging aligned with business goals and audience needs.

The priority is content with a purpose: pages that answer real questions, strengthen important journeys and give visitors a useful next step.

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Creative Designer with 20+ years of experience creating visual work for brands across English, Italian, Spanish and French markets. Services include logos, branding packages, social media graphics and web visuals using Adobe Suite and Figma.

Design decisions are tied to clarity and consistency, helping your business present information in a way that feels deliberate and recognisable across channels.

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Video Editor with 15+ years of experience creating video content for YouTube, social media, advertising and corporate communications across English, Italian, Spanish and French markets. Editing work uses Adobe Premiere Pro, After Effects and DaVinci Resolve.

Raw footage is developed into clear, polished stories through considered pacing, transitions, colour grading and sound design.

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Web Developer with 17+ years of experience building responsive, SEO-focused websites for English, Italian, Spanish and French markets. Experience includes HTML, CSS, JavaScript, React, WordPress and custom CMS solutions.

A website is treated as a working marketing asset: it should load efficiently, work across devices, explain the offer clearly and support the actions that matter to the business.

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SEO Specialist with 17+ years of experience in technical SEO audits, backlink strategy, website optimisation and search-led content across English, Italian, Spanish and French markets.

The work looks beyond rankings alone, considering page quality, search intent, technical health, relevant authority signals and the routes that turn organic visits into meaningful business opportunities.

Explore SEO services

Additional capabilities

Support across the channels around your website

Effective acquisition and conversion often depend on several connected touchpoints. Use the service panels below to see where specialist support can fit into a wider digital plan.

PPC specialist

Review campaigns, search intent, landing pages and measurement to make paid-media decisions with greater confidence.

Social media manager

Plan activity that reflects your brand, suits each platform and connects social content to wider marketing objectives.

Email marketing specialist

Build clearer email journeys with relevant segmentation, useful copy and reporting that supports smarter iteration.

Communications specialist

Develop messaging that gives teams a shared language and helps customers understand why your offer matters.

Analytics specialist

Turn data into a more usable view of channels, user behaviour, outcomes and opportunities for improvement.

Marketing automation specialist

Design workflows that reduce repetitive work and support timely, relevant follow-up as prospects move through a journey.

Conversion rate optimisation

Make more of the traffic you already earn

Conversion rate optimisation looks at what happens after someone arrives on your site. Rather than assuming that more visitors alone will solve a sales or lead-generation problem, it examines whether the page gives people the information, reassurance and next step they need.

AlexCostin’s CRO work combines analytics, user-journey review, landing-page strategy, page-speed considerations and structured A/B testing. This can help reveal friction such as unclear calls to action, confusing forms, weak mobile layouts, mismatched search intent or unnecessary steps in a buying journey. The result is a more deliberate path from interest to enquiry, booking or purchase.

Engagements can be scoped around a single campaign landing page, a priority service journey or a wider website review. Recommendations are intended to be transparent and prioritised, so you can understand the rationale, likely effort and relationship to your commercial goals before implementation begins.

Learn about conversion rate optimisation

Experience at a glance

Established experience across projects, search and web delivery

The figures below are existing portfolio claims. Discuss the context, scope and relevance to your own project directly before treating them as a forecast of future outcomes.

100+

Successful projects launched

2,000+

First-SERP keywords on Google

60+

Successful websites created

Worldwide markets experience

Client feedback

Selected comments from business partners

These excerpts reflect individual experiences and are presented as feedback, not as a guarantee of results for every project.

David Pinkney

“Alex has shown himself to be very willing, a quick learner, punctual, conscientious, hard-working, adaptable and capable of taking on any tasks...”

Waz Littleman

“Good website designer. He created 2let2cardiff dot com for us and it already occupies 90% of the first-page results on both Google and Bing...”

Juliet Mari

“Extremely efficient, hardworking, responsible and honest. He has high-level photographic and IT skills and is also a constant source of fresh ideas...”

Frequently asked questions

Before you begin

Bring the business outcome you want to improve, such as stronger lead quality, more sales, better visibility, a website rebuild or a clearer campaign strategy. Useful context includes your website, priority services or products, target market, existing marketing activity, constraints and any data you can share. You do not need a fully formed brief; identifying the problem is a valuable starting point.

Yes. A focused assignment can begin with a specific need, such as a technical SEO review, a landing page, a PPC assessment, a content plan or a conversion review. Where other areas may affect performance, they can be identified clearly so you can decide whether and when to address them.

Priorities should reflect the likely commercial impact, the evidence available, dependency between tasks and the effort required. This avoids investing in attractive but low-impact activity while important website, tracking, proposition or audience issues remain unresolved.

No responsible marketing provider can guarantee rankings, traffic, revenue or conversion outcomes. Search landscapes, competitors, budgets, product-market fit, implementation quality and customer behaviour all influence performance. The aim is to use sound research, transparent prioritisation and measurement to improve the quality of decisions and work.

Start with a useful conversation

Need digital marketing support that connects strategy with delivery?

Share the challenge you are trying to solve, the audience you want to reach and the part of your marketing that feels stuck. You can then discuss whether a focused review, project delivery or wider programme is the most sensible next step.

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